Reminder: PFx Brick on Kickstarter

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Last month we told you about an exciting programmable brick, PFx Brick, on Kickstarter that's been designed by well respected members of the AFOL community Jason Allemann (of Ideas Maze fame) and Michael Gale.

PFx Brick is a programmable electronic brick controller designed to offer three major functions for LEGO models: motor control, lighting effects and sound effects.

Funding for the project ends in six days and it's achieved 38% of the required total of CA$140K so far, so if you're interested in seeing it to production and getting hold of one then now would be a good time to pledge your support.

Since we mentioned it last time, Bluetooth support has been added which now makes it much more versatile.

Head on over to Kickstarter to do so, and to find out more about the brick's capabilities.

12 comments on this article

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By in Portugal,

The "Feature Summary" image above is outdated, it now includes Bluetooth.
Huw, can you please replace the image with the one on the KS project page?

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By in United Kingdom,

Removed, thank you.

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By in Canada,

The inclusion of Bluetooth is good enough for me -- I've pledged my support. (And because these guys are a local Ottawa business -- good stuff!!) I have fond memories of my first Light+Sound space ship, and the monorail and Space Police sets that followed with similar features... The ability to re-create some of that magic for my kids' modern sets, or some of my own -- this is very, very cool! C'mon guys... final week for the Kickstarter... skip the Nexo Knights bargain bin and pledge your support for this product!

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By in United Kingdom,

is the bloke on the right the guy who built the lego ideas marble maze ?

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By in United Kingdom,

Yes

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By in Norway,

I'm guessing you meant for the link in the text to actually lead to the Kickstarter page and not to the month-old Brickset article...? :)

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By in United Kingdom,

Um, yes, thank you :)

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By in United Kingdom,

Have to ask.... this does look very impressive, not for me but very impressive, how do kick starters come up with the Goal Amounts ? This looks as if it may get 50% which is a lot of money but not 100% so nothing.... Not knowing anything about kickstarter or this concept I wonder if the goal was lower if it would have achieved 100%

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By in Canada,

Lego34s: This is Michael from Fx Bricks. Choosing the funding goal (as we now realize) is critical. We based our funding goal of CAD$140k (USD$103k, 97k EUR, £81k) on one key parameter: 1000x units. This was chosen based on two factors:
1. it was a reasonable compromise between similar Kickstarter campaigns: SBrick with 2000x units and the BuWizz campaign with 500x units.
2. there are significant quantity price breaks at 1000x. Every electronic component in the PFx Brick is subject to various pricing tiers based on quantity. At 1000x, just about every component enjoys a significant price break. In fact, it cost much more to make say 800x or 900x compared to 1000x.
Perhaps we misjudged the market completely. However, I can assure you that we chose our funding goal based on a comprehensive and rational cost itemization and analysis. We have accounted for every possible cost and left a very thin margin of contingency because stuff happens.

We're not counting ourselves out yet. We're going to give it a good final push to the finish line. It is not uncommon for campaigns to earn amounts of >40% in the final 48 hours. The common mantra is that you either fail big or barely succeed on Kickstarter. I think we've past the threshold of "failing big". ;)

Michael (Fx Bricks)

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By in United States,

Myself and some friends supported this. I hope it reaches its goal!

The size seems smallest available for all of the features, and it has all of the right features, so I think it's the best smart brick available! Especially now with the Bluetooth. I love the standard LEGO electronic's compatibility and various light compatibility!

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By in United States,

I will probably pledge for one to mess around with and probably use in a train eventually. I plan on someday building a subway tunnel and having bluetooth control will be great for that.

The FAQ mentions possible future bricks, including a cheaper one just for lighting. I would be very interested in that. Being able to do something like lighting sweeps on the individual "lights" on the Palace Cinema marquee would be great.

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By in Canada,

Michael from Fx Bricks:
Roobot: Thanks for mentioning the PFx Brick derivative products that we would love to add to the PFx Brick family. The PFx Lite is the lighting only controller which is fully compatible with the PFx App and has the same lighting effects as the PFx Brick. It also has the same lighting dock connector and supports the same accessories. Our aim is to get the price point to around $25. Other variants include the PFx Sonic (sound effects only) and the PFx DCC (model train DCC decoder).

The main goal of the Kickstarter campaign was to invest in the plastic injection molded brick enclosure. We can then economically re-use this enclosure to make low cost derivatives like the PFx Lite. We'd love to bring the PFx Lite to market as soon as possible since it would give you guys the most versatile and advanced lighting effects controller which you can brick build into your creations and at a very sweet price point.

Without the support of the fan community, we won't be able to bring you guys the PFx Brick much less the broader portfolio of PFx Brick derivative products. We're hoping you guys can come together over the next couple of days and see us through the finish line!

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