The LEGO NINJAGO Movie poll analysis

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Last week we published a poll asking which was your most anticipated of the fifteen upcoming sets based on The LEGO NINJAGO Movie. We received well over 5000 responses so many thanks to all those who voted.

It comes as no surprise that the two largest and arguably most visually impressive sets, 70620 NINJAGO City and 70618 Destiny's Bounty, occupy first and second place respectively. Both are highly detailed and incorporate some great building techniques so seem sure to impress almost everyone, reaching even those who have never given any consideration to purchasing a NINJAGO set before now.

However, many of the other rankings were more remarkable and these are discussed below...

The results in full are as follows:

  • 70620 NINJAGO City - 3042 votes (54%)
  • 70618 Destiny's Bounty - 1003 votes (18%)
  • 71019 The LEGO NINJAGO Movie Collectable Minifigures - 431 votes (8%)
  • 70612 Green Ninja Mech Dragon - 355 votes (6%)
  • 70607 NINJAGO City Chase - 162 votes (3%)
  • 70615 Fire Mech - 114 votes (2%)
  • 70616 Ice Tank - 96 votes (2%)
  • 70617 Temple of the Ultimate Ultimate Weapon - 87 votes (2%)
  • 70608 Master Falls - 71 votes (1%)
  • 70606 Spinjitzu Training - 47 votes (<1%)
  • 70613 Garma Mecha Man - 43 votes (<1%)
  • 70610 Flying Jelly Sub - 41 votes (<1%)
  • 70609 Manta Ray Bomber - 40 votes (<1%)
  • 70614 Lightning Jet - 40 votes (<1%)
  • 70611 Water Strider - 37 votes (<1%)

I am aware that there is some discrepancy between the percentages shown in the poll and those I have listed here. The percentages in the poll are all rounded down whereas these have been rounded to the nearest integer.


Why did 70607 NINJAGO City Chase rank so highly?

Containing just 233 pieces, 70607 NINJAGO City Chase is among the smallest sets in the first wave. Nevertheless, it surpassed much larger models such as 70615 Fire Mech and even 70617 Temple of the Ultimate Ultimate Weapon to finish in fifth place which is satisfying as I am always pleased to see small sets punching above their weight. The decisive factor was presumably the exceptional minifigure selection included and the set is priced at a very reasonable £14.99 or $19.99 which likely had a part to play in its popularity as well.

Why did 70611 Water Strider fare so poorly?

70611 Water Strider received just 37 votes so came in last place, although only by a slim margin. I was a little surprised at this result as mechs are often popular and the set seems to offer excellent value in the US where it costs just $29.99. Furthermore, the set is among those which contain an exclusive minifigure as the Puffer Army Thug is not currently available anywhere else. Perhaps the Water Strider's comparatively drab colour scheme and the perceived higher quality of the competing mechs drove it down the list.

Why did 71019 The LEGO NINJAGO Movie Collectable Minifigures perform well despite some apparent disappointment?

The twenty Collectable Minifigures based on The LEGO NINJAGO Movie were revealed last month and received a fairly positive reaction on the whole. However, many expressed disappointment that over half of the characters represented appear in sets and suggested that the Collectable Minifigures could have offered greater variety. This assessment seems reasonable to me but the availability of popular characters and exclusive elements clearly hold considerable appeal and the Collectable Minifigures range evidently remains in demand, even after 25 series!

Why did 70616 Ice Tank rank above 70617 Temple of the Ultimate Ultimate Weapon?

This was probably the most surprising aspect of the poll for me. 70617 Temple of the Ultimate Ultimate Weapon garnered a great deal of admiration when the range was unveiled in June but received fewer votes than 70616 Ice Tank which seemed to divide Brickset members upon its reveal. Maybe the absence of exclusive characters worked against the larger set or the consistent popularity and inherent playability of vehicles bolstered support for 70616. Even so, this result seems surprising.


Did any of the results surprise you and why do you think certain sets performed better or worse than others? Let us know in the comments.

30 comments on this article

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By in Denmark,

Could we have the numbers?

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By in United States,

If I would of got to choose between ice tank and temple of the ultimate ultimate weapon and ice tank I would have chosen the temple partly because I like Ninjago temples but also because I was hoping for more classic looking stone lion dogs since 7413-1: passage of jun-chi in 2003. The new lion dogs are perfect. I actually voted for 70612-1: green ninja mech dragon since I love ninjago dragons and I am hoping for more polls like this. Thanks capn rex!

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By in United Kingdom,

@iriz - The article has been updated with vote counts and relative percentages.

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By in United States,

Are sand green bricks still desirable enough to be a factor in the good showing of the Green Dragon?

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By in United States,

Before Ninjago City was revealed, the little City Chase set was the one I would've voted for. It has a lot of parts that could be really useful for adding flavor to any city.

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By in Sweden,

Will you do reviews of the sets soon, they are available now! But not on normal retailers, only Legoland. Bummer...

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By in Singapore,

Flagship set : Ninjago City - nuff said
Budget set : City Chase - The boxart makes the tuk tuk look great
CMF : Enough accessories to entice even non fans of Ninjago

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By in Sweden,

I'm really surprised the "temple of the ultimate ultimate weapon" didn't rank higher. It has a great price-to-parts ratio (1400 pcs for $99.99), and includes all the ninjas plus garmadon. The temple itself has an amazing exterior filled with grey parts which will come in handy for Castle fans, and the two brick-built stone lions looks great. The inside has endless playabilities despite its relatively small space, and I think it's quite easy to expand that space, too.

However, The Lego NINJAGO Movie line is probably one of the best designed set waves to date from Lego, so it's extremely hard to pick a favorite. While 70620 NINJAGO City is a very excellent set on the whole and therefore got the most votes, it costs a bit and many people are likely to get the smaller sets first and save up for the big treat. I will most likely buy 70607 NINJAGO City Chase and 70617 before I buy any modular, despite its awesomeness.

Also, thank you for the poll Chris and like @catwheeler I hope to see more of them in the future. Perhaps a poll for The Last Jedi set line, or the upcoming Avengers: Infinity War sets?

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By in United States,

I think some part of the results may be the style of voting. Since everyone got only one vote, to be used on their favorite set, preferences beyond that were not taken into account. It could be that many people who voted for Ninjago City or Destiny's Bounty preferred the Temple to the Ice Tank, but this is not reflected in the type of vote here. Together, both the Ice Tank and Temple only were favored by around 4% of people, which is hardly enough to determine which is favored by the community overall. To really see which set of those two is favored, we would have too poll that directly or at least allow ranking of sets beyond the first choice. To me, the idea that a few more people have the Ice Tank than the Temple as their favorite does not mean it truly is favored. That being said, I am not sure which of the two I prefer, as I think they are both great.

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By in United States,

The bottom 6 sets are insignificantly different in terms of statistics. They are each less than 1% of the vote and only a handful of votes apart. Ninjago City got 54% because it is the set everyone wishes to have because of the amount of Lego and new parts. The Green Mech Dragon is sand green and since most people on this site are adults, they want it. I bet it does not sell as well as the statistics show it will. I voted for it because it was sand green.

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By in New Zealand,

I liked, and voted for, the 70620 NINJAGO City as I would incorporate it in to a theme as a Chinatown modular building.

I like the 70616 Ice Tank and this has given me some inspiration to make a Mindstorms robot based on this idea. I have recently bought most of the Ultra Agents sets with this in mind. Lots of detail and greebling.

70611 Water-Strider looks like it belongs in the Ultra Agents theme due to its colouring.

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By in United States,

I voted for the Destiny's Bounty, as that's my favorite set from the line, but I also really like the Ninjago City and Ninjago City Chase sets.

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By in United States,

Yeah, you really can't get much useful data from further down the list on this. If everyone had ranked all the sets in order or something it would be a different story. In fact, currently the temple is on the wanted list of nearly twice as many people as the ice tank (809 to 470).

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By in United States,

I guess with the Water Strider (which I like) placed last 'cause like others have mentioned, it has a total Ultra Agents look to it. Would fit perfect in that theme. Didn't seem to fit the NinjaGo world as much.
NinjaGo City, no contest it's numero uno. A MoC as an official set, the price to parts, the details! Too much good stuff right there.
The Movie Collectable figs didn't surprise me ranked high. I feel any Collectable minifigs line do so well for completists, new accessories and/or prints, and impulse buys. They ALWAYS seem to sell well in any store.
With the Tank vs. the Temple, I'd guess cool looking vehicles usually win out vs. a playset? I LOVE those brick built stone lion dogs. One thing...even though the Tank is ranked higher....more people want the Temple (809 wants) over the Ice Tank (470).

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By in United States,

I feel that these sets are some of the best the Ninjago line have ever produced. The price to part ratios are phenomenal, and the sets are just great, particularly Ninjago City, Destiny's Bounty, the mechs, Master Falls, and the Ice Tank. Really, just great!

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By in United States,

I think people who might have voted for the Temple of the Ultimate Ultimate Weapon probably voted for Ninjago City instead. Hard to settle for second-best (even given those superb fu-dogs!) in a poll. It's sort of like comparing a Creator 3-in-1 building to a modular.

It's a great line, top to bottom. Yes, the Water Strider is on my want list too!

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By in United States,

We'll have to see how the sets fare after their release and after the movie comes out. Of course 5587 votes may be a lot, but I think the majority of those votes are from AFOLs, which definitely can't represent the target demographic of The LEGO Ninjago Movie theme or LEGO toys in general. I wonder how different the tally would be if there were votes from kids, teens, people who are familiar with Ninjago, people who will be introduced to Ninjago for the first time, people who have lots of LEGO already, or people who will be introduced to LEGO for the first time. Of course, that information is very difficult to find, so I can't expect a survey that advanced.

Overall, I think all the sets are great. They look more like MOCs and less like toys, even though they are toys. Unfortunately for me, I most likely won't be getting any of those sets since I'm saving my money.

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By in United Kingdom,

Outside the obvious choices, I am also an advocate for the Ice Tank. Alongside the Fire Mech it brings the strong, heady flavour of Exo Force into the mix. Of course there are other similarities but I like these the most as non-ship vehicles. Perhaps Master Falls may have been more popular if it had more minifigs, or at least more exclusivity in the minifigs. Does Cole have a vehicle in this wave? He seems to be the only main ninja without an 'Earth' vehicle.

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By in United States,

Police.
Rick.
Shaw.
I voted for City Chase because of the police rickshaw and the generous amount of minifigs (of which Nya is my favorite).

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By in United States,

Ninjago City Chase is the smallest location-based set of this wave so that could've contributed to its popularity. Is it possible some people going through poll quickly could've clicked it instead of Ninjago City?

I voted for Ninjago City but I also really like the Flying Jelly Sub. The fishing boat that comes with it is spot on.

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By in United States,

I'm most excited about the City modular set. Anyone with a city would be. I totally agree with what the article says. I'd don't buy ninjago, but the city, the ship, and the temple will get added to my city as sort of a China town. I have the temple of airjitzu sealed and stored that may make its way into my city as well. I can see an awesome China town brewing. If you want to see my city check it out on you tube. Just type Mike T-Bricker.

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By in Australia,

Detailed analysis based on poor polling is pretty pointless. The Eye of Sauron explains why pretty well.

The decisive factor of City Chase outperforming much larger sets is much more likely to be that people attracted to larger sets had their votes eaten up by the two biggest sets. Remove those two options and the poll would look completely different.

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By in Australia,

^Exactly, it'd be far more accurate to have a more detailed survey that allows users to completely rank sets 1-15 and state their age group, previous experience with the theme etc. Although that would likely only get a fraction of the votes this one did.

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By in United Kingdom,

We may consider revising the polling system to allow for greater versatility in the future. However, to remove options based purely on their popularity on this occasion would have manipulated the results simply by not allowing people to vote for the set they wanted to.

Ultimately, these polls are intended to be fun. We are not drawing any grand conclusions from them and if we do at some point then we will make certain to adjust the polling in order to best achieve an accurate result.

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By in United Kingdom,

Would it be possible to put up an analysis of positions over time? The city chase seemed to shoot up the rankings fairly quickly...

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By in United States,

I voted for Destiny's Bounty, as it's my favorite, but the set I'm most likely to get is the Water Strider- it's cheaper, a mech, and I deal a lot in Black. (And sometimes very very dark grey).

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By in United States,

No surprise here that the Ninjago City Chase was ranked so highly, but the Ice Tank I was not expecting! In the trailer it was one of my favorite of the vehicles, but I don't think the set does it justice.

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By in United Kingdom,

@larsnelson,

You may be right that the mech dragon picked up votes from AFOLs for its sand green parts. If it had been a less sought-after colour, would it have done less well in the poll? Perhaps. That's not the reason I voted for it. I'm an AFOL and I voted for it because it's a cool-looking dragon.

With respect, I disagree that it won't sell well. What's Ninjago's key demographic? I'm guessing boys aged 6 to 12. Do boys of that age like mechs? Yes. Do boys of that age like dragons/dinosaur-like monsters? Yes. Do they like big toys of those creatures (this thing is roughly 2' long)? Yes. Will they like this set? You bet. The price could make some parents balk which could negatively impact marginal sales, but compared to other LEGO sets of that size, it's probably within the expected range. So I'm going to say that it will do just fine in terms of sales. Of course, LEGO doesn't release sales data for individual sets, so we will probably never know for sure. But if I were head of Ninjago sales at LEGO (I'm not), I wouldn't lose sleep over the dragon mech.

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By in Venezuela,

My TFOL mind voted for the Mech Dragon. Why? Several reasons:

-It looks very cool, and as Ninjago as it gets.
-It has Lloyd and Garmadon, who clearly are the center of the whole conflict. Also Sensei Wu (Yes, I'm calling him SENSEI. That doesn't mean anything else here), who we all know is awesome.
-I really don't know why the whole fuzz about sand green, but I see many useful pieces in here.
-The laser pointer, I can't stop suspecting it's going to be important, or at the very least a reference-worthy gag.
-50 bucks (yeah sure, like I'll ever be close to possessing any amount of American currency. It's probably a terrible price, but how can I know?).
-COOLNESS. I'm barely leaving the target demographic. I like cool things.

*sigh* This year's sets... My birthday's very close... Just imagine. o O

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By in United Kingdom,

I really like these polls on Brickset as it gives a great indication of the views of the community at large. All polling formats have their pros and cons but the simplest single vote poll as used here tends to be the least open to manipulation or distortion (please note I said least open I know there are still ways to do so).

Some have suggested a ranking system from top three to all sets in the theme. This works well when a poll is targeted at a particular set of people who all will have interest/experience/knowledge in the things to be ranked. However this poll is open to a much broader set of people, some of whom may only have interest in an individual or small number of sets. Take myself for example I was only interested in Ninjago City as a modular, if I was asked to rank all of them I would either not bother to take part in the poll as I couldn't honestly rank the other sets or I would rank them randomly assigning spurious points. In both cases a valuable data point has been lost over the simple pick your favourite poll where my vote is a positive affirmation. The same may well be true with Destiny's Bounty with Lego ship fans in the same situation.

Equally removing these two options has been suggested but then you start to move away from the idea of the poll representing the communities opinions to the poll setters opinions. If you remove the most popular set because you are sure it will win you take away the shock possibility of something else winning. The fact in this case that it did win is a positive data point in itself because we know it is as popular as people expected. However if you remove it you would never know it was most popular you would assume it and whatever ended up top of the poll you wouldn't know that if it only one because you removed the most popular set or if it would have won regardless.

Thank you CapnRex101 for running the poll and I look forward to more in the future.

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