LEGO teases something Strange!

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LEGO has published a couple of teasers for the upcoming Stranger Things launch event which will be taking place at the Leicester Square LEGO Store at midnight on the 15th of May.

The first of these advertises a mysterious LEGO police cruiser, apparently from the 1980s, while the second provides some information about the set and what the London launch event will entail. You can watch the video advertisement and information about the set after the break...

Something STRANGE is happening at the LEGO Store Leicester Square…
ALL to be revealed at midnight, Wednesday 15th May 00.01 – 03.00.

LEGO invites you to the midnight opening:

  • Be the first in Europe to see and buy the new set
  • Meet the LEGO Designer, Justin Ramsden and get the set signed
  • Netflix and Build - take part in a special building experience
  • Hang out and engage with fans of LEGO bricks of the most popular Netflix series
  • Enjoy some "totally tubular" refreshments
  • Last but not least... dress to impress! Show your best 80's swag!

Some useful “How-To” for you to plan your trip accordingly:

How much does the set cost?

The set price will be £179,99.

How big is the set?

It measures over 12” (32cm) tall, 17” (44cm) wide and 8” (21cm) deep.

How can I guarantee an access to the event?

The event is limited to 400 participants who wish to purchase the set. Wristbands will be provided on the day, confirming your full access to the event. The store will have capacity for additional participants to attend, but there will be no guarantee on sets being signed

How many sets can I purchase and get signed during the event?

The number of sets and signatures for this event is 2 per person.
Only the sets will be signed!

The above Morse code reads 'COMING SE SOON'. I am not certain what the 'SE' means so would assume that is an error.


A similar event will be taking place in New York at the Flatiron District LEGO Store, albeit without Justin Ramsden to sign sets. This begins at 9pm EDT on the 14th of May, two hours after the midnight launch in London.

Will you be attending the London or New York launch events? Let us know in the comments.

37 comments on this article

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By in United States,

The set has already been leaked online, looks pretty cool. Although I heard that if people kept posting the leaks, then Lego would push back the release date...? I dunno, they probably won't. Anyways, I'm excited for this set!

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By in United States,

Yeah I think that was the dumpster fire that the Lego leak community is (*ahem* Instagram *cough*) being trolls to one another. Lego would not push back a release date because somebody leaked it.

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By in Israel,

I think there is correlation between the availability of the leaks and the planned reveal date, not that the former affected the latter.

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By in France,

@Colby_Customs no, the set is coming out in May 15. Someone did a bad joke to another guy on Social Network and the guy actually believed it. There is absolutely no reason for LEGO to do that, no worries, it's coming!

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By in United States,

Will this be available world-wide or a London exclusive set?

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By in United States,

The cruiser teaser is cool, not buying but it seems there is mors than one set. Even if the set wasn't leaked I could formulate with the hints that it is Stranger Things (Netflix event, Strange things, the 80 era).

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By in United States,

That teaser ad is quite clever. I imagine somebody at Advance was rubbing their hands together with glee at the chance to emulate a classic Lego ad.

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By in United States,

I'm barely familiar with the show, but loved the ad; reminds me exactly of the old "Legoland Stadt" ads. I really like the "Trans Am" and "Blazer". I can't wait to buy both; if they're a standard set. Maybe, eventually, we'll have a Trans Am in Speed Champions; but I'm sure these two are NOT GM licensed products; which LEGO already has the license to anyway.

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By in Brazil,

Simpsons, Stranger Things... Everytime I see sets based on IP aimed at adults, while I find them great, I also get furious because Lego always rejects projects based on IP aimed at adults on Ideas. It is annoying.

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By in United States,

@giovannesl: I think it's often due to the amount of subjectivity in what types of content makes an IP "inappropriate for kids". Even different countries tend to give a lot of media different age ratings depending on their particular cultural norms. For example, many countries have fewer taboos about non-sexual nudity than the United States, but more taboos about graphic violence.

There's also a lot of grey area regarding franchises that have a lot of different media, some of which is more kid-appropriate than others. For example, many superhero characters like Batman and a lot of his rogues gallery are featured in "mature readers" comics intended for adults only, PG-13 rated movies intended for teens and older, and cartoons and comics intended for kids as young as seven.

In the case of The Simpsons, the United States rates most episodes at TV-PG, the same as TV rebroadcasts of The LEGO Movie or The Incredibles. Only some episodes (particularly older ones with more risque content) have a higher TV-14 rating, but even that is basically analogous to the PG-13 rating of many movies LEGO has licenses for, including many Star Wars, Indiana Jones, and Marvel movies.

Stranger Things has a TV-14 rating for all its episodes in the United States. In the UK, its episodes variously have a 12 or 15 age rating. So it's definitely not aimed at younger kids, but in those countries it still has a similar target age to many of the other licenses LEGO has obtained (even well before the first LEGO Ideas sets), and well below stuff that might get an R- or TV-MA rating in the United States like The Shawshank Redemption, Pulp Fiction, Game of Thrones, or The Walking Dead.

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By in United States,

OH MY GOODNESS!!!!! IM SO EXITED!! :D

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By in United States,

Lost in Space (classic and modern) would make some nice sets.

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By in United States,

I cannot wait for this to come out, and I hope there's just a bit more to come out of it aside from the main attraction, maybe a brick/CCBS-built Mind-Flayer, or a Collectible Figures line, or even some GWP Polybags.
Regardless I need a Steve.

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By in United States,

Gotta watch more of the show lol.

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By in United States,

Maybe the SE in the phone advert stands for “Special Edition” ?

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By in United States,

Last week an image of an internal email being passed around listing the consequences that would take place if this set leaked hit the web. It's 100% real I can guarantee you that! Now that it's leaked unfortunately, I don't see them doing stuff like this again.

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By in Germany,

@CM4Sci: Stuff like what? Leaking an image? Leaking an email? Doing an event like the one mentioned above?

I have seen the leaked image. What an awkward set. A house plus the same one again attached to it but mirrored? What the..? How are you supposed to display such a set? Put it on transparent stilts? And what's that supposed to be anyway?
What a waste of a set.

The only thing I found interesting was that they used the old style road plates in the commercial. Also shows how oversized the vehicle is in relation to the old style street width. Then again, strange that in the shot at the 10 second mark the car drives along the middle of the road and appears to need more than half of the entire width (which has also been my observation in real life) while in the next shot at the 12 second mark it appears to comfortably fit on one side of the road, which seems quite a stretch. I have those old plates in our daughters' Friends Heartlake City layout, and none of the 6- (or including tires 7- to 8-) studs wide cars fit as comfortably on one side of the road as the car in that shot in the commercial. Perhaps they doctored the shot in some way in post production.

In any case, Hidden Side, Stranger Things, Trolls, is it just me or is LEGO drifting towards ever more obscure themes?

And is the commercial (I haven't had the chance to see it with sound yet, our PCs at work don't have speakers) supposed to be for the Stranger Things set or for an upcoming Smokey and the Bandit set? Sure looks like the latter ;-)

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By in United Kingdom,

So how are they gonna do the demogorgon you reckon? just a minifig or make it a builded figure like groot was?

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By in Australia,

Looks good from what I've seen. Will this be a world wide release so we aren't subjected to them costing $1000 or more on bricklink?

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By in United Kingdom,

Please don't post links to leaked images. Thanks.

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By in Cyprus,

I happen to be in London next week and really tempted to go to the event! How busy do these events tend to be?

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By in United Kingdom,

Does this mean the set will be available to buy on line at the same time - VIP ONLY?

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By in United Kingdom,

@AustinPowers I think we have to remember this is a set aimed more at adults than Lego’s typical crowd, and as such it’s less about play than display. That said, I think it’s tough to justify the price tag atm. I’m keen to learn more about it.

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By in Greece,

Awesome series but waiting to check set inventory before deciding whether to pass or not due to (licensing) price tag

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By in United Kingdom,

Is there anyway you could reserve a space beforehand? I would travel down to London for it and it would be a bit upsetting if I then wasn't able to get in.

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By in Germany,

The leak of Stranger Things must have been controlled by Lego as a publicity stunt.
No way they would think people would go to a midnight event in the middle of their work week where they have to buy a 200€ item they have never seen before on a moments notice. This would be peak Brave New World.

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By in United States,

I'm not sure who would be buying Lego Stranger Things (how many parents let their kids watch that?), but the clues seem to add up. 80's, police cruiser... not to mention upsidedown logo... Is the adult market for Lego really that big? I mean, y'know, besides all of us here ;)

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By in United States,

Too excited! Really hoping that there will be more than the one set. That cool black '80's Speed Champion style car wasn't in the big set coming up was it? So that may... hopefully... be a part of another set down the road? Regardless, my wallet isn't prepared, but sacrifices will have to be made. "Sorry honey, no anniversary gift this year. Stranger Things!" At least I'll have something to build before I'm forced to sleep on the couch lol.

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By in United States,

@ra226: From what I’ve heard it’s gonna be a 16+ exclusive set like the modular buildings, so not really aimed at “kids” (assuming you aren’t including teenagers in that group).

And in the United States, at least, Stranger Things has the same TV-14 content rating as basically all the Marvel, DC, Pirates of the Caribbean, Fantastic Beasts, Jurassic Park/World, The Lord of the Rings, and the Hobbit movies get when broadcast on TV (along with all the post-2005 Star Wars movies and at least three of the Harry Potter movies).

It’s not as though we’re talking about R-rated/TV-MA content here, although I recognize it does have a higher rating in some countries with different ratings authorities and cultural norms.

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By in United States,

I know nothing of this show but I think it's cool that Lego is doing something for it, and the teasing and event seems really fun!

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By in United States,

@AustinPowers: its hardly an obscure show, at least in the US. Its also not exactly fair to critique the design of the build when it mirrors nearly identical shots that were used in the show.

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By in Switzerland,

Lack of playability and display options remind me of Silent Marry ship.

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By in United States,

@kraken: Lack of playability and display options? Even the leaks have only shown the front and back of the box, in fairly blurry quality. People need to chill on making harsh judgments on a set before it's even been officially revealed.

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By in Germany,

@Teriyaqi: I think I am entitled to an opinion of the set even though I don't know the source material. What is "fair" anyway? I didn't say the design didn't reflect the show, how could I, I don't even know the show. To me it is obscure, being only available on an online streaming service, so not readily available to the general public. I have asked around with friends, colleagues and family: no one has ever heard of the series, even those who have Netflix. In any case, I still wonder how something like this is supposed to be displayed. There needs to be some kind of support for the part that is upside down. And I can't imagine this looking any good. So imho (and mho alone) I think this is a waste of a set, of an obscure show. There are so many interesting IPs available, lots that would better lend themselves to a LEGO treatment, but TLG goes with this. I can only shake my head. But what do I know, the themes I love are repeatedly the most commercially successfull ones for TLG while the ones I only shake my head at appear to be the shelfwarmers and constantly-on-bargain-basement-discount ones. Whatever.

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By in United States,

Just because you can, doesn't mean you should.

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