10266 NASA Apollo 11 Lunar Lander press release

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NASA Apollo 11 Lunar Lander

NASA Apollo 11 Lunar Lander

©2019 LEGO Group

The next Creator Expert set is out on Saturday. Here's the press release:

10266 NASA Apollo 11 Lunar Lander, 1087 pieces
US $99.99 / CA $139.99 / DE €89.99 / UK £84.99 / FR €94.99 / DK 799DKK / AU $159.99

Celebrate space exploration with the NASA Apollo 11 Lunar Lander!

Celebrate man’s first moon landing with this LEGO Creator Expert 10266 NASA Apollo 11 Lunar Lander building set—developed in cooperation with NASA to mark the 50th anniversary of a historical event that captivated the world.

This collectible model features a highly detailed replica of Apollo 11's Eagle lunar module, plus a depiction of the lunar surface, complete with crater, footprints and a U.S. flag. The descent stage comes with gold-colored landing pads and panels, opening camera and laser hatches, and a ladder, while the ascent stage has a detailed interior with room for 2 astronauts.

Finished with an Apollo 11 Lunar Lander nameplate, this display model makes a great centerpiece for the home or office and provides a challenging and rewarding building experience full of nostalgia. Includes 2 astronaut minifigures with NASA decoration and golden helmets.

  • Includes 2 astronaut minifigures with NASA decoration and golden helmets.
  • This advanced LEGO set features a detailed replica of the Eagle lunar lander with separate ascent and descent stages, plus a depiction of the lunar surface with crater, footprints and a U.S. flag.
  • Descent stage features new-for-June-2019 gold-colored landing pads and panels, opening camera and laser hatches and a ladder.
  • Ascent stage features a detailed interior with room for 2 astronaut minifigures.
  • Celebrate space exploration with this highly detailed display model.
  • Accessory elements include a brick-built video camera and laser reflector.
  • New-for-June-2019 decorated elements include an Apollo 11 Lunar lander nameplate and golden elements.
  • Measures over 7” (20 cm) high, 8” (22cm) wide and 7” (20cm) deep.

You can view more images on the set details page. Let us know what you think of it in the comments and read our review here.

53 comments on this article

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By in United States,

l love it

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By in United States,

I find it very interesting that this is being released on 06/01/19, but the bonus set 40335 (space rocket ride) is available with a $99 purchase on 06/05/19. What does the consumer do? Buy first day and guarantee the lunar set, or wait 5 days and risk backorder status to get the bonus rocket ride? I think this is in poor planning by Lego.... The lunar set does look incredible.

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By in United States,

Curious why the model doesn’t include the names of the astronauts. Maybe Aldrin and Armstrong are trademarked outside NASA? Regardless, it’s an amazing, must-have set!

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By in United States,

It's interesting that the 1 x 2 x 2/3 slopes near the "eyes" of the ascent stage flip position between pictures. Personally, I think it looks more accurate with the wider part at the bottom.

Overall, I think the ascent stage could use a little shaping work, but otherwise I love it!

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By in Poland,

Why the hell do i want it if i already have the miniature one from 21309...... XD

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By in United States,

To my eyes it looks relatively accurate, although I feel like the some of the details aren't captured well.

On the other hand, not being a particular good MOC person, I do not know I'd improve upon the design within the constraints set forth for a consumer Lego set.

There does seem to be an over reliance on stickers for this one though in my personal opinion.

Despite my critiques, I will probably purchase this at some point. The review later may help alleviate some of my fears.

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By in United States,

I don't want to nitpick but I wish they would have included the Command Module with multiple display options, similar to the Mustang with optional style accessories. Sure, it would probably double the price but I would have paid it.

In any case...day one buy for me. Now...where to put it??

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By in United Kingdom,

@CDM
Next to the space rocket, which is why LEGO produced this in the first place. It is obvious that as soon as the success of the IDEAS set was established, the concept was probably already on the table. LEGO is trying to capture the hype of the other set, assuming AFOLs who own it will also want to buy this one. And LEGO was right, because I will.

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By in United States,

WOW! So happy for this set! Can't wait to add it to my space collection!

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By in United States,

Also, I've heard rumors about a bonus commemorative patch that would ship as a free gift (like the keychain that came with the Mustang set) . . . any official word on that?

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By in United Kingdom,

Oh dear. I thought I'd be able to resist this.

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By in United States,

@inversion
I understand how this set came to be and I agree...I have the Saturn V on a shelf right now. My point is I'm not sure the Command Module by itself has the appeal of the LEM so the chance of us getting an official set is pretty slim.

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By in Puerto Rico,

I love it, first the moon then the galaxy will be explored. Not buying it bit it is still a beauty.

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By in Spain,

Take that Lego Ideas!
And don’t suggest any more space themed sets!

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By in United States,

Now that’s a cool set...

The space ones just hit a special place...

Edit: OH MY GOODNESS. I just noticed the footprints. That is the best touch in my opinion.

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By in Canada,

Not a fan of these all gray and boring space sets.

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By in United States,

Ah dang... Looks like I'm gona have to buy this along with the Saturn V. Just fantastic sets by LEGO.
@Blazenhozen looks like someone might not appreciate the actual space missions.

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By in United States,

This would look great beside the Apollo Saturn V! However, I am not going to buy this, simply because one of the main reasons I got the rocket was because of its huge size. This doesn't have the same appeal. Plus, I really like the mini one!

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By in United Kingdom,

^just add Benny's Space Squad to give it a bit of colour!

Can we get a camera crew GWP for all the fake moon landing conspiracy theorists?

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By in United States,

This set is amazing. I've been waiting for something like this my whole life, and here it is!

Regarding the generic minifigs, Armstrong was a very private man and he definitely would not have approved the use of his likeness in a Lego set if he were still alive. Aldrin would probably be happy to have a minifig version of himself, but you wouldn't include one without the other. So it's probably out of respect for Armstrong that the minifigs are generic smilies.

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By in Australia,

This looks outstanding. It’s s must-buy for me.

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By in United Kingdom,

@mdonahue7 Welcome to the Sick and Twisted world of Lego Marketing. They KNOW a lot of people will want it and so wont be able to wait 5 days. Once the rush has finished and there is no reason to dive in to buy brand new full price Lego they start tempting with offers. I'm not sure if I like this or not, it looks a bit to Dark grey to me. I do like the Gold bits though. It didn't jump out as being exactly the same as the real thing. I have the Apollo rocket but they don't seem to match. Ironically I'm more interested in the Free Rocket on 5th (if its the 5th in the UK)

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By in United States,

@iwybs
I think you're exactly right. Seems like the choice for yellow heads was to make it clear these are not direct attempts to represent / infringe upon the likenesses of Armstrong & Aldrin. Same with the rather generic plaque sticker.

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By in United States,

@pawelg, lol. Not sure why you said that...there's no reason to think it won't. Space sets, especially these ones based on real events, are quite popular.

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By in United States,

I was in basic training in the Army in July 1969. We got time off training to watch the moon landing in the day room. This is a must have set to celebrate the event. Good job Lego.

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By in United Kingdom,

@TheMikeAwakens - The 1 x 2 x 2/3 slopes are positioned with the wider section towards the bottom in the instruction manual so that was the intention. Presumably this was not actually communicated during photography!

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By in Germany,

@Blazenhozen Maybe if you considered that these are based on actual, functional SPACESHIPS!!!, where each part was engineered to keep squishy humans alive while hurtling them through cold, radiation-filled vacuum to a specific point on a huge ball of rock zooming across the sky AND THEN BRING THEM BACK ALIVE, you wouldn't find them boring anymore.

Or you still would, each to their own :)

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By in Germany,

@Phathead: you know what, people with arrogant attitudes like yours are the reason America is hated in many parts of the world nowadays!
People have a right to dislike any set for whatever reason. And just wait a couple of years, then the US will be just one of several countries to have landed on the moon.

Anyway, I actually quite like the idea behind this set, but the execution could be much better imho. I agree with you in that the astronauts are awful and would have deserved an accurate depiction, especially in the light of all the special moulds and parts created for all the crap Superhero or Disney sets and figures.

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By in United States,

@mdonahue7 You could wait if you wanted, if its on backorder, maybe you could order something else you want, or check with a local store if you are near a Lego one as quantity differs online from a store. No easy way out. You may need a backup plan if you want the small rocket.

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By in United States,

My guess would be Lego didn't want to go through the process of securing the likeness of the astronauts and/or their estates for a set where they'll mostly be displayed with their helmets on, and therefore their likenesses obscured. That's just a guess on my part, but seems plausible.

Having said that, some sort of recognition of the three specific astronauts would have been nice, even if just something in a booklet.

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By in Canada,

Honestly, my feeling is that LEGO probably didn't want to make a special mold for the astronaut helmets since the spacesuits of the Apollo astronauts are rather "old-fashioned", and so would not be well-suited to reuse in either the more modern astronaut figures that tend to appear in LEGO City or the more futuristic ones who tend to appear in LEGO Space and other sci-fi themes. Sure, LEGO makes lots of specialized molds for licensed themes like Supere Heroes or Disney… but most of those tend to be in small sets or minifigure packs that will be sold in massive quantities at, not in bigger AFOL-targeted exclusives that have a more limited audience.

That said… I am surprised that LEGO didn't just use the standard "crash helmet" element (or the new helmet from the City Mars Expedition sets recolored in solid white) and a brick-built life support system, since if anything the issue with these helmets is that they have TOO much specific detail. From the outside, the Apollo 11 space helmets were pretty basic and spherical, and the portable life support system was largely just a big rectangle, with no clearly defined air tanks.

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By in Latvia,

So excited! I can't wait to buy it!

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By in United States,

Woah, nice! Where were the rumors for this, this is the first I've heard of this one! Definitely on the list, will be a nice companion to the Saturn V.

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By in United States,

WOW I love it!

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By in United Kingdom,

Yep, another stolen Ideas project.

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By in Netherlands,

Did I miss something, I haven't heard anything about this set coming except from this post, no rumors, no early announcements. Anyway, this set looks incredible and a must have for a space fan like me!

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By in United States,

^^ Nope, none of the Apollo LMs on Ideas ever made it to 10K, and the execution of this build is utterly unlike any of them anyway.

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By in United States,

@Nesquik, perhaps Ideas stole it form Lego? After all, Lego has made this set before in the past. This is just a much better and updated version. It coincides with an anniversary, and Lego has always had an affinity with space-themed sets. Just because someone on Ideas might make the set doesn't mean Lego then stole it from them.

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By in Netherlands,

Where's the space rover?

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By in Australia,

Well at least the Australian price got listed, even it if is highly overpriced as usual...

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By in United States,

@mdonahue7:
You think this was _poor_ planning by the company that has stopped warning us over a month in advance what the GWPs would be so we could all time our purchases to net the best prizes? Huh.

@dmcc0:
How about a lifesize replica of Buzz Aldrin's fist that they can use experience his sentiments on said moon landing conspiracy theories?

@iwybs:
Respect, nothing. Women of NASA shipped short one minifig vs the original proposal, specifically because they couldn't come to a satisfactory agreement with Katherine Johnson's estate over the use of her likeness. If Armstrong wouldn't have approved, or his estate _believes_ he wouldn't have, and they acted according to that, they would have refused permission to use his likeness and that would be that.

@Phathead:
The Lunar Lander represents a specific US mission, so American flags make sense in that capacity. The City/Space sets are generic, even if they're largely inspired by the work of NASA. If you look at the list of Space Shuttle crews on Wikipedia, there are an impressive number of names that have non-US flags next to them. The only two roles that have never been filled by a foreign national are mission commander and pilot, though one astronaut each from Germany, France, and Japan have landed.

@AustinPowers:
I wouldn't hold my breath. I'm not saying it'll never happen, but right now there are exactly three nations with human launch capability, and the ESA isn't even one of them (they rent seats on American and Russian craft to participate in the ISS project). The US and Russia were pushing as hard as they could (sometimes harder than they should have) to be the first to the moon. The US got there first, and only returned to the lunar surface five times with an additional flyby from Apollo 13. The Soviet Union basically stopped trying once they lost the race. China is...China (and their national zoo once put a mane on a dog and displayed it as a lion). India is the only other country that has even landed something on the moon at this point, and that was their Moon Impact Probe (as the name suggests, it was not intended for a soft landing). If the US does make it back (and there are no guarantees until we've got boots on the ground), given the limited payload of such a mission and how that will affect the crew count, I'm highly skeptical of the possibility that we'd book a ticket for a foreign national. _Maybe_ if we start making regular return trips we might be willing to give up a seat here or there, but probably not on the first mission at the very least.

@Nesquik:
This is, what, the fifth set to feature the Apollo-era lunar lander? But yeah, couldn't possibly have come up with the idea on their own, even though the _entire_ Apollo space program is off-limits to Ideas due to the release of the Apollo Saturn V set.

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By in United States,

@rherberg the lunar rover wasn't brought to the moon until Apollo mission 15 and used during missions 15, 16 and 17 - this set depicts the first moon landing of Apollo mission 11.

@Purple Dave both China and the Soviet Union have put unmanned rovers on the surface of the moon.

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By in United States,

Wow. Such backlash! Ok, maybe not poor planning. I'm not new to Lego. I've invested thousands into this hobby, like many of you. I love Lego. I guess I think this ploy is unethical or ingenuine to the core fans of Lego. I realize it's a marketing strategy to maximize profits, I just don't like it.

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By in New Zealand,

As a LEGO collector of 35 years (probably spent over $NZ 80,000) I love this set. My wife is a fan of the moon mission so it is a must buy. The change in LEGO design over 35 years is amazing to me and keeps the love for the LEGO brick going.

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By in Canada,

Quite a difference from 565 from 1975.

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By in United States,

@Phathead You seem to be delusional in claiming that people who don't like this set to be "haters". I mean I agree with you that this is a really great set, but some people might not like it too for just because. For example I don't really like the Stranger things house just because its not my thing. As much as I would like to respect your opinion, you make it impossible to do so with your arrogant and possibly nationalist behavior. Oh one more thing, even though I live in the US, the metric (or as actual scientists and engineers say "SI") system is FAR better and efficient than the obsolete imperial system. ;)

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By in United States,

@darkstonegrey:
I didn't mean to imply that USSR/Russia and China have never sent anything to the moon (India makes _four_ nations in that regard), but USSR did give up on a manned mission, and Russia doesn't seem intent on picking up where they left off. China may have intentions of going there, but a lot of their "cutting edge" tech is simply copied off of photographs. They have "stealth fighters" that look like carbon copies of American planes, but without all the fancy materials or internal workings that actually produce the stealth effect. So, while there may be intent there, they rely too much on espionage and too little on legitimate R&D to be a good bet to actually make it. And India shows no drive to send a manned mission. Nobody else has even put anything into lunar orbit, much less on the surface.

@thatStructVector:
Metric is designed to make unit conversion as easy as possible, but the result is that most of the units of measurement aren't really based on what's ideal for real life.

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By in United States,

@mdonahue7, what ploy are you referring to? I'm just confused as to what you're referencing when you talk about unethical stuff...

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By in Russian Federation,

This set looks great. I just wish the people, governments and companies of the real world today were as interested in the topic of space exploration as LEGO designers are...

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By in United States,

@mdonahue7:
It's probably not entirely about making extra sales. LEGO.com has, on occasion, been blown out on launch days. It doesn't seem to happen with _every_ launch, so it hasn't been worth the expenditure to upgrade their system to handle more peak traffic. But ask anyone who was trying to place an order for a UCSMF2 on launch day and they'll probably give you a few opinions on the matter (you may even occasionally hear one that can be repeated in polite company). So, without investing in new capacity, how do you reduce demand for a set that's in high demand? Convince some people to delay their orders. If you push it too long, they'll just buy on launch anyways, so 15 days is probably too long. But four days is probably enough time that they can get additional shipments through the pipeline, and maybe they won't lose sales because they sold out. Tomorrow, they launch not only this set, but the next wave of Harry Potter.

Stores see the same effect. Saturdays, and the 1st of the month, seem to see a marked boost in traffic, but go during the middle of the day on a school day, and you might be the only person in the store for a couple hours. So the 5th of the month, on a Wednesday? Sounds like a great day to divert some of that Saturday traffic to.

But yeah part of it's probably about making more sales. See, they most likely had to sign agreements to not discount below MSRP or they'd lose some of their biggest retail partners. Those same partners would not be bound by any such restrictions. So, how do you entice people into direct sales when you literally can't compete on price? Give away stuff that's not bound by those restrictions. The trick is, if you'll sell out with or without the GWP, and you can't expect to draw additional sales by including the GWP, the GWP does nothing but hurt your bottom line. Push it back a few days, and now it may lead to boosted sales. But if you can boost your total sales, while siphoning some of the peak sales off the most in-demand days, that's a win all around on their part.

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By in United States,

AWESOME!!! Definitely want to buy it!

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