Okay, now this I don’t want to be a GWP. It’s so cool! Why make it a limited release? As opposed to the off-road ambulance, this would actually add something to the lineup (plenty of €20 emergency vehicles already, this is a completely new subject). It’s almost too cool for a City set! Luckily I’ve not bought much recently so I may be able to get my hands on one.

Where did this come from?!? This is fantastic. A perfect fit with the modular buildings. I must have it!

(As opposed to the off road ambulance. They can keep that!)

I like it.

Isn't it weird that they're now doing pianos with two 1x2 tiles instead of the existing 1x4 tile?

Beautiful retro vibe truck. We are actually moving to a new home next month, so I guess I will need this Truck!!!

Minifig 1 - "Do you know the piano's on my foot?"
Minifig 2 - "No... you hum it, I'll play it!"

---
I like this set. Hope I can get it reasonably

I really like the modernised Cargo logo in tan and sand green! Great build for the truck too. Looks like a fun set!

Looks like a great little build, love the retro style of the truck. Pity it looks like a 1 seater & it should be a standard set not just a GWP. Just my two cents. :)

This is great indeed! Okay, the stickers look as terrible as ever, but that's all I could complain about. But very different from everything else they're making, and it looks wonderful. Would be a shame if this again was a GWP.

I love that truck and piano is fantastic.

The retro look of the truck fits with so many of the modulars.

Really good. Looking forward to getting this. Definitely much better than the previously rumoured pizza truck.
Nice that it's delivering to the Jazz Club.

@iamkevinwill said:
"Minifig 1 - "Do you know the piano's on my foot?"
Minifig 2 - "No... you hum it, I'll play it!""
Tea Mr. Shifter....

"RIght, both of us togfether. One each side. Steady as she goes"
Shame there's nothing to hold the candles.

Looks good. Can't say I'd be tempted enough to make a special purchase to get it as a GWP, though.

@WizardOfOss said:
"This is great indeed! Okay, the stickers look as terrible as ever, but that's all I could complain about. But very different from everything else they're making, and it looks wonderful. Would be a shame if this again was a GWP."

Boy! That white sticker looks like crap!

Lego Graphic Design: "White is hard. Grey is impossible. One thin coat of paint on a minifig is all you get. We used to say, 'only the best is good enough.' Now, we say, 'the cheap and crappy is all you get.'"

Lego's No. 1! Yay!

GWP whingers... cut and paste buttons at the ready!

This is an Icons set. It has the art of the Boutique Hotel and Jazz Club. It was rumored to be a Pizza Truck. But absolutely a GWP

TIL the hand truck piece isn't in production anymore (2495)

not sure if it helps, but if you just type in 40586 into the Instructions search bar, it comes up with this name

40586 Moving Truck
tbd-GWP-07-Lighthouse-Ext-ICONS

let's hope it's just a temporary name and it's available on other items than just the Lighthouse because it's totally impractical to transfer a jukebox by rowing boat to that little island :D

I’m glad this is a GWP. They should always be interesting sets to actually incentivise a purchase, not a set they can’t get rid of any other way. The better the set the more likely people are to make multiple purchases, which is the whole point of a GWP.

Let's hope the truck has a tail lift, otherwise they're going to struggle getting that piano in.

I think that looks more like a Hammond organ than a piano.

@Doctor_Hugh said:
"I’m glad this is a GWP. They should always be interesting sets to actually incentivise a purchase, not a set they can’t get rid of any other way. The better the set the more likely people are to make multiple purchases, which is the whole point of a GWP."

If they want people to buy stuff at their site, they should do more attractive pricing or better D2C sets like this one. (D2C isn't without problems, but at least it isn't super predatory and still makes relatively small batches work).
The things they actually try to achieve with this scheme are:
1. Making sets, that sell horribly due to dumb business decisions, leave their warehouses faster. (They also do this with brick and mortar stores, by requiring them to purchase a certain amount of a specific bad selling set, so Lego doesn't have to deal with it themselves)
2. Space out sales evenly to please investors. Investors like consistent profits and not huge profit spikes in certain parts of the year. (This is why subscriptions services and other anti consumer strategies are so common right now)

@Doctor_Hugh said:
"I’m glad this is a GWP. They should always be interesting sets to actually incentivise a purchase, not a set they can’t get rid of any other way. The better the set the more likely people are to make multiple purchases, which is the whole point of a GWP."

I reckon they could do both- “available to purchase for $X, or get it for free if you spend $Y.”

The main problem I have with GWP sets is half the time either I’ve already bought everything on my current wish list, or the things I want either don’t qualify for the GWP or are out of stock. Having it available to purchase separately would make it a lot easier in those situations, while simultaneously offering it as a GWP means it could be an incentive for people to pull the trigger on larger purchases they’d been holding out on. Everyone wins!

Really love the design of that front-grille (and the truck as a whole). Would fit perfect with the modulars - but as a GWP? No...

@MonsterFighter said:
"I think that looks more like a Hammond organ than a piano. "
Never seen it. Or Clarkson or May's for that matter...

I was so distracted by the vintage truck front I've only just noticed it has actual doors on the cab!

@DoonsterBuildsLego said:
""RIght, both of us togfether. One each side. Steady as she goes""
Tried to shift it, couldn't even lift it....

@Noahcat1 said:
"I really like the modernised Cargo logo in tan and sand green! Great build for the truck too. Looks like a fun set!"
It's simultaneously modernised and de-modernised, I love it. Also I hope the sack barrow piece isn't out of print, I love that part.

Apparently GWP with purchases of £150 or £160 starting on Feb 21st.

Based on - https://www.youtube.com/watch?v=2Yy8pWxUyCI

I’m not sure how I am going to get this as my budget is too low to buy enough to get a GWP. I’d totally buy it if it were for sale though. Looks like a $30 set.

I think it’s a perfect match for the Brownstone in 10218 Pet Shop, which has boxes and is being painted for a movie-in day feel.

I love that mud century modern dresser and the antique logo on the truck.

@Gadzooks said:
"TIL the hand truck piece isn't in production anymore (2495)"

It was last used in 2020, under a different design number 31496 https://brickset.com/parts/design-31496

Still haven't bought this years modular yet... but this looks more interesting as GWP with it than a pizza truck.. Same as last years taxi with the hotel, a piano delivery goes well with a jazz club.. ( same way 404480 would had paired well with the diner.. just came 3 years to late..)

@PjtorXmos said:
"2. Space out sales evenly to please investors. Investors like consistent profits and not huge profit spikes in certain parts of the year. (This is why subscriptions services and other anti consumer strategies are so common right now)"

LEGO doesn't have investors, does it...?

@sjr60 said:
" @MonsterFighter said:
"I think that looks more like a Hammond organ than a piano. "
Never seen it. Or Clarkson or May's for that matter..."

Those three are have always been a bunch of organs.

Nice GWP but what would be really nice is that if the GWPs complements the new modular release they would dovetail - but I am sure Lego has it reasons and marketing for the gap. Having had a look at the instructions it includes a crate explicitly addressed to the Jazz club. Great too to see the piano and vanity table - I have the Jazz club now, so may pick this up later, on BrickLink. I don't have last year's taxi though which would have gone well with the hotel.

@Banners said:
" @PjtorXmos said:
"2. Space out sales evenly to please investors. Investors like consistent profits and not huge profit spikes in certain parts of the year. (This is why subscriptions services and other anti consumer strategies are so common right now)"

LEGO doesn't have investors, does it...?

"

Yesn't. Lego isn't publicly traded, but there is a 25% stake of the Lego foundation in the company, that has investors backing it iirc. Not 100% sure about this!
Point still stands about this strategy absolutely being employed by companies tho.

@pawelg said:
"Sure, they're usually women in the moving business. It's called creating an alternative reality. We've already had female knights (!) so what the hell."

Well I know a woman who works for a removal company here in London. And no, she doesn’t just make the tea, she’s got an HGV1 license.
BTW, ever heard of Joan of Arc?

For the piano they really need to hire a van with a tailgate lift, but most of us have only realized that mistake on moving day.

Saxophone pic and piano. Jazz Club GWP surely

Thoughts go to the classic Laurel and Hardy piano movers from The Music Box.

@TomKazutara said:
"I like that the classic Cargo Logo got an update, ..."

Don't you mean 'downdate'?

Looks terrific! But the whole 'GWP' angle for more and more sets is getting annoying. For those of us on a dedicated budget the GWP is not something that's easily acquired.

The internet was originally meant to be a beacon of information, fun, and truth... not bigotry, lies, and hatred. Can't it be that again?

I'll answer that: apparently not! This is why we (as a society) can't have nice things.

Anyway: cool GWP. I'll be sure to reverse engineer it for myself.

Damn, I wish Lego would do more sets like this for regular purchase, and not just as GWP. That looks stunning!

Moving furniture and boxes isn't exactly a weight lifting competition, it's more about not being an idiot and damaging the stuff, the walls, yourself... sure some things are heavy, but most really aren't. I wouldn't want pumped up Arnold moving my stuff and then terminating a wall because he's a moron AI Overlord tool stuck in a humanoid form that doesn't care about things like paint and plaster.

I pointed out that minifig doesn't suit in my opinion to this set and my comment was deleted. Seriously? I can not give my opinion (without any hate or anything negative)?

Admins want to make community smaller where few folks say "love it!"?
Good minifigs can totally change mind of ppl about either is worth buying or not.

@CapnRex101 said:
"Any further comments about the genders of the minifigures will be deleted. I cannot fathom why something so innocuous must become a point of contention."

I'm all for keeping this community civil and free of toxicity. But censorship of comments that don't fit whatever narrative you want isn't going to help.

@CapnRex101 said:
"Any further comments about the genders of the minifigures will be deleted. I cannot fathom why something so innocuous must become a point of contention."
Fair enough, but why did you also delete my joke about Richard Hammond?
I didn't comment about any gender, did I?

This (and x2 VIP point offers) are why I NEVER rush out to buy any Lego set on Day 1. I can wait. Worst case, they'll be around for months...but most are around for years. I intentionally haven't rushed to buy the Jazz Club or Lighthouse because I knew there'd be some GWP coming up with some $150-$200 threshold. By holding off, I can get the set I was going to get anyway with a special bonus.

...so people complaining about GWP thresholds should probably learn patience.

Of course all this furniture should have been in the jazz club already, but i think this is a great solution. Every modular comes with a moving truck. First you listen to what the fans say that they are missing and then you just put them in a moving truck as gwp. Problem solved! Genious!
Also: doors

I am in the camp that both this and the Ambulance should be regular sets.

@sjr60 said:
"Really good. Looking forward to getting this. Definitely much better than the previously rumoured pizza truck.
Nice that it's delivering to the Jazz Club.

@iamkevinwill said:
"Minifig 1 - "Do you know the piano's on my foot?"
Minifig 2 - "No... you hum it, I'll play it!""
Tea Mr. Shifter...."

'Wuz a mattta fo you? No lika da pizza?' Said my Italian relatives. It's like their greeting every time. Just replace 'pizza' with anything else that's current.

I was hoping for a pizza van, but this will do. The design is nice (aside from horrible stickies). I do wonder at the story, though. Did the Jazz Club not pay the rent? That miving can lady's face indicates a troublesome event is underway.

A shame it's a GWP, but it's a really cool little set and something I'd love to own.