Weird set but ok

There must be a market for this or they wouldn’t have done it, but I’m definitely not it.

Yikes.
They really prioritized this over Rivendell?

coffe

This is a set I'm not interested in but is going to sell extremely well and bring a lot of new people into Lego.

A bit pricy for the piece count but that's not gonna stop me, I'm going to pick it up as a general collector of minifigures and oddities in the LEGO Catalogue. I'm glad it's refined from the original submission, it was a bit plain, interior-wise.

65% not interested (including myself). Is this some sort of record?

And $170 AUD? They’re dreaming.

Love the new hair piece, the figures look perfect. Hopefully the BTS fans will get a lot out of this because the build looks a little plain to me and the donut... not feeling it.

That play feature for the stage is quite nice. Figures look good too, and I think Lego did well to flesh out the set.

Are there any new hairpieces there?

Is this really all that better compared to the original submission though? It's got stickers and proper minifigures, but even then it's barely a set. And what's with the vintage Lego 4 wide style van??

Can't wait for this to become the Foosball Table 2!

Doesn’t look like a 18+ set. Good for parts when it goes on clearance I spose.

@Glacier_Phoenix said:
"This is a set I'm not interested in but is going to sell extremely well and bring a lot of new people into Lego. "

I agree. I’m just a mild BTS fan, and I definitely don’t have $100 to spend on this, but I like it, and I think it will sell very well outside of the Brickset AFOL market.

This is for the BTS Army, not AFOLs. There are a lot more of them than there are of us. Be happy that more people will get to experience the same joy of building that we have known for a long time.

Complaints that "this took up an Ideas spot" need to remember that there were FOUR projects approved in the late 2022 review round, so we'll be getting more Ideas sets than usual.

Pardon my ignorance. I thought this was a disco set when announced for Ideas. Just now realizing this is a boy band set. What? Why?

@Derp_Riot said:
"Pardon my ignorance. I thought this was a disco set when announced for Ideas. Just now realizing this is a boy band set. What? Why?"

Because they’re currently the most popular group in the world

BTS is a massive pop culture phenomenon, so it’s not surprising to me to see them in Lego form. I just don’t think it’s a very inspiring build.

No

lego=everything we make is awesome=lets just make a random set for a random band
everybody else=eh

The new hair mould is nice. Hopefully it'll come out in some cheap City/Friends sets soon.

Yet another record player!

I'm glad BTS fans can enjoy a great LEGO build and think expanding into music groups is a refreshing change, but honestly I wish this was a LEGO Icons set instead of Ideas. I don't think the original submission reflected the purpose of the platform and to me, approving it just rewards mediocrity. This set is far better than the original submission and includes fantastic minifigures, but I don't think the original submission was worthy of approval from a build quality/innovation standpoint. Even the repeated apartment/office-style sitcom submissions that capitalize on popular culture are more unique than what was approved here. While I like the finished product, I dislike the way the set was produced since it's the most blatant example of using Ideas as a cheap pop culture money-grab machine.

Wow... this does not look good. Saying that as a BTS fan. It looks rather plain. The abundance of studs makes it look retro, in a bad way. I hardly see anything interesting, construction wise. I'm quite disappointed.

Well, it’s certainly better than the submission, which is rare for an Ideas set, but still lacking as a cohesive set for me. It looks like a £50 set, the piece count indicates £75 and they charge £90. Much as I despise the lack of ethics in business, LEGO do generally know what they are doing.

Boy they really went all out with the press photos. Like 30 or more published.
This will sell incredible in South Korea and especially all the rabid K-Pop fans out there, and there are MILLIONS.
Could be a great business move by Lego.

Could not care less about BTS but this is a fun, vibrant playset (which we barely get any of anymore) with great prints, colors, and incredible minifigs. Day one for me.

I'm not the target for this set. If it ever gets reduced to a low price like the Queer Eye set I may pick up a cheap copy solely as a parts pack. Plenty of other must buy sets on my wishlist. None of the poll options fit my wait for a great deal choice so I'm going with no, it doesn't interest me.

Looks like it might be a shelf warmer. Not exactly a most accurate measurement, but over 80% (as of this posting) have said No in some form. That doesn't bode well sales in my opinion.

Always seemed like an odd pick. K-pop is flash in pan, vapid and soulless music. Fans are here today and on the next tomorrow.

@supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever.

Unlike the Lego Queer Eye set, this one will be a nice addition once it hits 30% off comes May. Can be Staged/MOCed to a city street and use the figures as people.

People are talking about this set getting BTS fans into Lego, but I'm honestly curious how many Lego fans will discover BTS this way. I, for one, am about to watch the Dynamite video for the first time just to see how accurate the set is.

This is…..terrible

@Glacier_Phoenix said:
"This is a set I'm not interested in but is going to sell extremely well and bring a lot of new people into Lego. "

Yeah it is clear most people on brickset don't care about this set, but take a look at the lego Facebook reveal and there are so many people that have said they have never gotten a lego set but will this one

I don't even know who these guys are...like, why is this a thing so many people voted for.

Don’t care about BTS but love the Miami/Vaporwave aesthetic of the set and definitely in for one.

I'm honestly excited for the set!

I want to bring up something, an app called Cookie Run Kingdom. Huge fanbase as well like LEGO. Also had a BTS crossover. So many were proclaiming this "the death of the game", how "they'd never play it again", how "nobody wanted or asked for this". The crossover ended up not just bringing BTS fans into the game, but also brought some people to listen to BTS songs that they wouldn't have because of the songs being in-game. So I'm just saying, even if it's not the "meant for you", it's still meant for someone.

I'm so surprised!

Adult brickset Lego nerds not interested in pop music set! I could have never seen the negativity coming!

This will be a flop for the ages ahahahah

The people at LEGO who thought this...group...will sell anything are in for a nasty surprise. Samsung has been using them for the marketing of their Galaxy flagships for the past 3 generations (S20, S21 and S22). Each of those Galaxies was a bigger flop than the previous one. Samsung's haemorrhage of customers didn't stop in the slightest thanks to them. That's because while the fans of this band are a bunch of loud insufferable children, they are just that. Loud and insufferable. But they don't put their money where their mouths are (and most of them have no money of their own).

But hey, LEGO wants another shelf warmer? They just got it.

They are nice collectibles for the fans I'm sure but these band or sitcom or movie scene related sets don't interest me.

I'm a pretty big BTS fan and I wasn't planning on getting it because I mostly just collect my lego themes of interest but ngl I like how this came together... might end up getting it after all.

As for how well it will sell... Kpop fans will spend hundreds of dollars to buy dozens of the same album (in a CD form they will never listen to) just to collect the 2x4in photo cards that come in them. So I imagine this will be a big hit (no pun intended).

Edit: Just noticed they included all their albums in the record shop.

Someone mentioned how similar the faces look and whether fans would be able to tell them apart. Yeah, some of the face/hair combos (namely for Jimin and V) I think I would have chosen differently. I'd say about half the figures are recognizable enough to fans without relying on their attire. Definitely not bad.

Not for me but good for you if you like it :)

I know it's a mean-spirited cliche to say that "all Asians looks the same", but these minifigs - they really DO look the same. Seriously - if I were to randomly switch the faces around, I doubt even hardcore BTS fans would be able to get them right again (except the blue-haired guy with the glasses). I guess the set has to contain 7 numbered bags with one figure in each, otherwise there's NO WAY anyone would be able to get the right face on the right figure.

Not sure if I like the new hairpiece, the part over the face is a tad too narrow making it look a bit dorky compared to for instance https://brickset.com/parts/design-38800 .

The build itself is pretty boring, comparable to a City set. Pretty much all the unique details are stickers - even the records are either stickers or existing pieces (like a radar screen and the Minecraft beehive), why didn't they include some of the Vidyo ones?

I had at least hoped for a nice parts value, but it seem to be pretty little in this set for me - even at the inevitable 40% discount.

@Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

Queer eye was important for the TLG for inclusivity. I have friends who purchased the set after never owning Lego. Does that make them lesser of a Lego fan for doing so? No. Never. Did TLG overestimate the demographic size? Possibly. The final product may have been too large and expensive as well. It rode on the coattails of the massively successful Friends, Big Bang Theory, and Office, so it makes sense how they came to the final size/price.

I have a feeling this BTS set will be just as inclusive and sell well. Your negativity is not appreciated.

One more set which I have no idea on what it is based... must really be getting old :-(

Who?

I've already commented on BTS not lasting so I won't go on about that. But surely people (whether they like BTS or not) can get through their head just how bad a set this is. It's an $100 minifigure pack. The build is really not that much better than the original aside from the stickers. The minifigures aren't all that great, one new hair piece, meh. I do really like the green vest print. Aside from their unique outfits, as others have said there isn't much distinguishing between the Lego minifigs and they don't really capture what the musicians look like. The set itself is super basic and open, literally using plain panel pieces.

Like let's hypothetically say I was a BTS fan. What does this set offer me? Lego people that somewhat vaguely are trying to be the BTS band members. A weird 4+ Lego level of (well I can hardly call it a display), that kind of looks like the music video?? And it's $100. I feel like BTS fans would chose to spend that on records or tickets to an actual BTS concert rather than some overpriced Lego set.

Some people need to learn that “I don’t like it, so therefore it should not exist” is the absolute worst argument when it comes to harmless things that other people may enjoy.

Especially when the existence of such a thing doesn’t take anything away from what the “normal” expectations are.

And if you feel that Lego is possibly going to lose money on this, remember that it doesn’t affect your own bank account, so take it easy yeah? It’s Lego’s problem, not yours.

Cant imagine the poll results are surprising to anyone on this one haha.

So is the actual set of this set... anything at all, to fans of the band? Or is this the glorified minifig pack it looks to be? Are the minifigs even all that special? They look pretty generic to me. Is anyone going to buy this for any reason other than a logo on the box? Im actually super curious to hear from this set's target audience.

Also holy crap this is so badly overpriced lmao.

@Brickchap said:
"I've already commented on BTS not lasting so I won't go on about that. But surely people (whether they like BTS or not) can get through their head just how bad a set this is. It's an $100 minifigure pack. The build is really not that much better than the original aside from the stickers. The minifigures aren't all that great, one new hair piece, meh. I do really like the green vest print. Aside from their unique outfits, as others have said there isn't much distinguishing between the Lego minifigs and they don't really capture what the musicians look like. The set itself is super basic and open, literally using plain panel pieces.

Like let's hypothetically say I was a BTS fan. What does this set offer me? Lego people that somewhat vaguely are trying to be the BTS band members. A weird 4+ Lego level of (well I can hardly call it a display), that kind of looks like the music video?? And it's $100. I feel like BTS fans would chose to spend that on records or tickets to an actual BTS concert rather than some overpriced Lego set. "

I don't disagree but kpop fans will spend *a lot* of money to buy anything associated with the groups they're fans of. To illustrate, BTS fans infamously sold out a brand of fabric softener and caused a two-month shortage of it after one of the members told fans what brand he uses. As far as kpop merch goes, this is not expensive at all. Soooo there's a strong possibility this set sells well.

Consider that the tweet teasing the Rivendell set got 8k likes on twitter. The tweet teasing the BTS set got 341k likes. The tweet posted an hour ago announcing this set got 20k likes.
No, likes aren't sales, but...

Also, keep in mind this is an English speaking site and this set will certainly be pushed more heavily in the Asian markets.

@Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

https://twitter.com/LEGO_Group/status/1624996881234374656

340K people (just on this one Tweet!) would disagree.

What a waste !!!!!

@Bricky_Dee_Williams said:
"Yikes.
They really prioritized this over Rivendell?"

Seeing as one got a 6,000+ piece set and the other didn’t

No

Of all the Lego sets ever made... this is one of them.

OK. The minifigs are excellent. My 13 years old daughter is already mad at this one. She wants it at "any cost". What a terrible example have I been to her! I just have to remember the price I have paid some minifigs on Bricklink or how stressed and impatient I was while waiting big SW sets deliveries :) and to me, there's nothing better or worse being a fan of SW, LOTR or Kpop and BTS. In French we say "on ne discute pas les goûts et les couleurs" which could be... You can't discuss tastes and colors one likes. Anyone his owns.

@mafon2 said:
"Who?"

I don't feel like I've been living under a (Lego) brick the past years, but I've never heard of BTS. I had the same response to Queer Eye. Apart from that it seems a pretty steep price for what you get.

It seems very, very niche to me.

Set I don't like != set that won't sell well....

I personally have zero interest in most of the licensed sets based on random nostalgic US pop culture (Home Alone? Seinfeld? Hocus Pocus? Tron? etc.), but seemingly enough people do that they are worth making.

This set has very little appeal to me, without even the cool minifig designs that the Queer Eye set had... but given that BTS is the most popular band IN THE WORLD by some measures I'm pretty sure there will be a fair number of fans. I don't really understand the level of vitriol this set produces in the comments every time it gets mentioned.

I like it! The facade looks good, and i also like the record store. For the fans this is a nice way to set up your heroes. For the afols this is a nice parts pack when discounted
My niece (30+yrs) will love the set, because she’s a fan and giggles if i ask when she’s marrying Jung Kook

@Zoniax said:
"Of all the Lego sets ever made... this is one of them."

But seriously. Like, I know I am not the target for this, and that's fine. It seems like BTS has millions of fans, this could sell well.

I never saw one second of Queer Eye, but that set looked really detailed and thought out. Colorful and different enough that I would pick it up at a discount (although I don't know what planet the rest of you live on, I've personally never seen a single Lego set on clearance. Anywhere.).

This BTS set just seems... basic. Like there's not much to it, other than the minifigs. Honestly, it feels like any one of us could've gotten a random bin of Lego dumped in front of us and done something... at least less plain. I don't know.

Not hating, I just think it's very plain for the money.

Bearing in mind that I've never heard them, or of them, this should be an easy pass. But inexplicably I think this set looks brilliant, even though to me it could easily be a Creator/City set of any random band.
I'll definitely get it at some point, preferably with a bit of discount although it's not too badly priced and wouldn't surprise me if it sells excellently and maintains full RRP.

Hey, that’s actually a nice little street of buildings. As with the Friends range, it would be great if some every day culture and infrastructure could be made for City.

Anyone doubting this is completely ignorant to the enormous and rabid fan base this band has.

Just take a look at what happened when McDonald's released a BTS themed meal. People are still buying the used paper bags the meal came in on Ebay.

Another metric to look at would be the engagement on Lego's official twitter account when it comes to this set:

2/7 Rivendell reveal post - 10.7k likes

2/13 BTS teaser post - 340.9k likes

I feel like BTS fans would be more inclined to buy a $20 set of minifig band members opposed to a $100 set. It feels like Queer Eye all over again. Is there a market? Definitely. Is that market going to pay $100 for a Lego version of a thing they enjoy? Certainly not as much as Lego would want.

@Brick_Master said:
"I don't really understand the level of vitriol this set produces in the comments every time it gets mentioned."
I think it is largely due to the quality of the submission. It was one level above a written submission simply stating " a BTS set based on their video for the song Dynamite". Most submissions take weeks to create and months of campaigning to achieve the 10,000 votes. Then this comes along, looking like an hour's work, achieves 10,000 votes in a week, and is accepted to be made. If this sells well, which the size and appetite of the fanbase indicates it will, the submitters receive a very significant amount of money for very little effort. That is perhaps where the vitriol stems from, not the fact a set exists which most people here have no interest in.

in my opinion there were many other sets that deserved more than this to become an ideas set. for BTS fans it will be a must have. for the afols... the set can be used as a base for various mocs and the minifigures are nice. for those who don't like it , there are many other sets to focus on

This is a single set that will make many people very happy. Go the BTS army, hope you love every minute of it !!!

Over the years, my niece started to turn her nose up at the Lego sets I would give her at birthday's and Christmas. She's a rabid BTS fan (as most BTS fans are), so this would likely change her mind. She'd probably just want the figures though.

It does seem expensive. The TV set-types sets have typically ranged from 5p to 9p per piece, but this pushes it to 12p... and I can't why from a bricks and pieces perspective. It must just be 'what the market will bear' pricing. TLG is probably right as BTS are absolutely huge worldwide, and the majority of their fans are very keen to spend on merch.

Even at a potential eventual 40% off on the UK Lego web store, I'm not sure the value is there for me to buy it, for me or my niece... £7.70 per figure... nah.

Wow, the set is almost as uninspiring as the original submission. Well done LEGO Ideas team.

Also, y’all here need to stop making fools of yourselves. This set is gonna sell like hotcakes. And unfortunately possibly get LEGO to make more sets based on pop musicians, yet another stupid, but profitable thing the company will do that goes against what LEGO is supposed to be about.

The trajectory LEGO is following will lead to them being exclusively a collectible-display-item makers and no longer a toy makers in 10-20 years

Classic Space and Castle got all the the love last year. It is great to see some classic town/paradisa vibes in the truck and buildings here. In an Ideas set no less.

For better or worse, it's a lot closer to the original design than I think many of us were expecting.

I do like some elements, and the minifigs are mostly decent (although it's a shame there is no leg printing, but presumably that's accurate to the concept), but I do wish the backdrop was more than a facade, for the most part. It will require some significant MOC-work/modifications to incorporate it into a Lego City.

I'm also thinking that £90 is very a steep for what you actually get, which seems unfair for this set's core market.

If things had worked out differently, this could have been an excellent Vidiyo set.

I do not know anything about BTS, so I don't really care about this set, but it seems to generate a lot of hype, and I hope that hype leads to lots of sales for LEGO (more sets sold of any theme is benificial for all LEGO fans in the long run).

I will say I really like the retro/Art Deco/LA architecture vibe that they're going for, and it of course has a good selection of minifigure parts, but the €/$ 99,99 price tag is way too high for me, especially for a set that has so many stickers.

@Banners said:
"If things had worked out differently, this could have been an excellent Vidiyo set."

I was actually surprised that they didn't repurpose some of the Vidiyo 'record' tiles for the Record Shop. :D

It is honestly so funny to see a bunch of old-fashioned farts here complaining about the existence of this set. Some people even say that this kind of set should not be made because it is not what LEGO is about. What an incredible bunch of arrogant sods you are. As if LEGO should only make the types of sets that appeal to the couple dozen regular posters here. Sad.

Also, will this sell like hotcakes? There is a distinct possibility that it will, even though LEGO made the stupid decision to only make it available through LEGO.com and in LEGO stores. They should at least make it available in the BTS webstore.

Some people here say that one should not look at social media to predict sales success. I can guarantee you that you absolutely can, and you should. To put things a bit in perspective: the much lauded Rivendell set launch on Twitter has amassed 10k likes until now; this BTS set has amassed 25k+ likes on Twitter in a few hours (and counting).

PS. Do I think this is a good set? No, but that is completely irrelevant. Different people like different things, and that is fine.

@GoldenNinja3000 said:
"I'm glad BTS fans can enjoy a great LEGO build and think expanding into music groups is a refreshing change, but honestly I wish this was a LEGO Icons set instead of Ideas. I don't think the original submission reflected the purpose of the platform and to me, approving it just rewards mediocrity. This set is far better than the original submission and includes fantastic minifigures, but I don't think the original submission was worthy of approval from a build quality/innovation standpoint. Even the repeated apartment/office-style sitcom submissions that capitalize on popular culture are more unique than what was approved here. While I like the finished product, I dislike the way the set was produced since it's the most blatant example of using Ideas as a cheap pop culture money-grab machine."

I think exactly the opposite. This is represents, for me, the perfect use of the Ideas platform: a submission as a sketch of an Idea highlighting the key contents required for a set.
Not a fully formed MoC that has little chance of being realised in its original form, thus disappointing all those who thought the set would match it exactly.

As I've said previously you price this too high and then it might struggle, and the price is excessive. $100 is a lot for a casual BTS fan (who will be children).

It is such a barebones set, lack of detail, feels like lack of effort by the designers, looks like a Lego model from 30 years ago etc and they're charging $100 for it!

Compare this to other sets of this price and it is really expensive. There must be a considerably BTS tax (worse than a Disney tax).

Hello, 4 wide van!

@Jesse_S_T said:
" @Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

Queer eye was important for the TLG for inclusivity. I have friends who purchased the set after never owning Lego. Does that make them lesser of a Lego fan for doing so? No. Never. Did TLG overestimate the demographic size? Possibly. The final product may have been too large and expensive as well. It rode on the coattails of the massively successful Friends, Big Bang Theory, and Office, so it makes sense how they came to the final size/price.

I have a feeling this BTS set will be just as inclusive and sell well. Your negativity is not appreciated."

As a gay man I really appreciate your tone-deaf stereotyping. I had no idea that we all think the same and all have the same interests because of who we are sexually attracted to. "Oh you're gay, so you must like Queer Eye".

As a gay man I have no interest in Queer Eye, but I am very much interested in the next Star Wars UCS model.

No idea why people are hating on this, it’s literally just like any sitcom set, just sets based on a popular band. The build feels retro in a good way and will appeal to the target audience. Unlike sets that are genuinely undesirable like the hulk buster this feels much better. The style of this set is also refreshingly simplistic

@masterqwogy said:
"lego=everything we make is awesome=lets just make a random set for a random band
everybody else=eh
"

BTS isn't a 'random band'; It's the biggest band in the world right now. And Lego didn't just randomly decide to make the set; It was an Ideas submission that got sufficient support.

@Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

No. There will be Millions sold in South Korea and in Japan. I am often there for Business as an Engineer and this Boy Band is over the News all the Time and has Millions of Followers in Asia. This is maybe not in the interest of many People her in the Forum including me, but there are Millions buying this in Asia. Quite a clever Move from LEGO

749 pieces for $169.99... I'm sorry, but what world are LEGO living in? Australia is facing a disaster over rate rises at the moment so I can't think of any sane-minded individual who would be willing to pay $169.99 for a 749 piece set. I understand BTS fans can be a bit fanatical, but my sister (who went to see BTS live in Korea) took one look at the price and decided she could live without it. If these price increases continue and they release a set like the UCS Landspeeder on May 4th for $369.99 I'll be incredibly disappointed in LEGO and potentially leave the hobby for good. I remember when May 4th UCS sets cost $299.99 here in Australia and I was able to buy the UCS Slave I. When they raised the price to $329.99 for the UCS Snowspeeder I could manage it, but $369.99 is just insulting.

@Veit_Stähli said:
"There will be Millions of these LEGO Sets sold in South Korea and in Japan. I am often there for Business as an Engineer and this Boy Band is over the News all the Time and has Millions of Followers in Asia. This is maybe not in the interest of many People her in the Forum including me, but there are Millions buying this in Asia. Quite a clever Move from LEGO"

You mean some Western AFOLS might be a bit self focused, self centered or think Lego should make only sets dedicated to them? I guess you're right. It's been a while now that TLG turned to the Asian market. This set and your comment is a perfect demonstration of it.

No interest in BTS whatsoever, but I think Lego played it decently smart with this set: Don't go overboard, neither in price or complexity. This will probably sell well, bu mostly to an audience that usually doesn't care about Lego.

That said, I see rather limited appeal for anyone not in that specific audience. Most of the minifigs look rather generic, and the build looks very basic and uninspired. Maybe as a parts pack with many bigger and useful pieces? And most decoration seems to be done with stickers, which in that case might actually be a positive. But looking at it that way, €100 seems a bit of a stretch.

And I already feel sorry for every reviewer that dares have the slightest bit of criticism, they will get destroyed by the extremely toxic fanbase....

For for my daughter only.
But jeez, sooooo many stickers, gone are the day Ideas sets were spared this level of annoyance :-(

A facade, one vehicle, and 7 minifigs ... and I'm being asked to pay $170 for it?

That's a hard pass, Lego. What the hell?

Oh right, this set was going to be a thing. Great if you're a BTS fan I guess...

This is yet another set that is very much not for me, but what is anyway. But that's par for the course now. Still, even though I've grown very much numb to the 'hey, X is a lego set now!' experience after lego's quest to make a set out of every single IP under the sun, I can't help but feel a bit weird thinking that K-Pop is now represented by a lego set. Not because I disagree with its existence or anything. It's just two concepts I've never expected to ever cross paths. Moreso than most 'hey, X is a lego set now!' sets.

And my two cents on the people hating on this because they haven't heard of BTS... You're not the target audience. Shocking, right? As someone who doens't care about a big chunk of licenses and price points I'd just say life's a lot more peaceful if you live and let live and even be glad for people who do enjoy those.

However, I do agree that the actual set does look a bit... basic for an 18+ set. But what did we expect with that original Ideas submission? I think this is already a 200% improvement over that.

This is some clown world shit. Bit of a pattern forming, Lego.

@WizardOfOss said:
"And I already feel sorry for every reviewer that dares have the slightest bit of criticism, they will get destroyed by the extremely toxic fanbase...."

ROTFL!!!

@MrBedhead said:
"It is honestly so funny to see a bunch of old-fashioned farts here complaining about the existence of this set. Some people even say that this kind of set should not be made because it is not what LEGO is about. What an incredible bunch of arrogant sods you are. As if LEGO should only make the types of sets that appeal to the couple dozen regular posters here. Sad.

Also, will this sell like hotcakes? There is a distinct possibility that it will, even though LEGO made the stupid decision to only make it available through LEGO.com and in LEGO stores. They should at least make it available in the BTS webstore.

Some people here say that one should not look at social media to predict sales success. I can guarantee you that you absolutely can, and you should. To put things a bit in perspective: the much lauded Rivendell set launch on Twitter has amassed 10k likes until now; this BTS set has amassed 25k+ likes on Twitter in a few hours (and counting).

PS. Do I think this is a good set? No, but that is completely irrelevant. Different people like different things, and that is fine.
"

I think they have problem with the mindset behind it. The original submission was a huge pile of … from afol perspective and maybe they feel, Lego just wasted another possibility to make a good ideas set. Maybe they are right, maybe not. I guess time will tell.

@Glacier_Phoenix said:
"This is a set I'm not interested in but is going to sell extremely well and bring a lot of new people into Lego. "

People also said this about Queer Eye...

I assume it brought some people into Lego but obviously not enough to have had any real impact when it couldn't even sell through its production numbers without discounts. Anecdotal evidence is not real evidence.
At least that's what I am being beaten over the head with when I say what Lego should release for Star Wars as a Star Wars fan that only ever more buys 2 sets from about 30 releases per year anymore. They continue to alienate their existing customer base by trying to chase new consumers with one-off novelty items but none or barely any of them end up making purchases consistently while the portfolio for the themes with a consistent customer base continues to shrink to levels not seen since the early 2000s...

I'm shocked.

How? ... Just how? is this an 18+ set? How?

The audience for this set, just like the 'band?', are just babies, or - with a bit of good will - little kids, to be honest. That's what the - like i call it - babymusic is aimed to right? How can any 18+ normally gifted adult be drawn to this set or this subject? This should only attractive to - like we call it here - the feeble-minded or, like i said, kids. That's who this music is made for, is it not?

And let's be honest. The minifigs looking the same, has nothing to do with being asians - like someone mentioned before me. It's just that these 7 'members' actually ARE the same. I thought a boysband should feature different styles of guys, i was there in the 90's, they WERE different. So were the Spice Girls. But here, ... i don't see any 'stuble of beard', none of them having his hair long, they could have made 'men' of these boys, but they chose to be ... boys. Or babies, like i call them.
Just terrible they turn out to be SO popular. Same can be said about their music, which has absolutely no bit of rock'n roll in it. It's empty plastic package... Since quite some time people's music tastes have been going terribly down :(

Having said all of that, this set should have been a duplo set or a 4+ set. Would have been perfect, i could have lived with it. Still i wouldn't buy it for my 4 year old nephew, not that he can't play with anything he likes, but it would just be BAD musical education on my behalf.

Oh, but i DO like this set. I love the builds, i love the record store very much, ... LEGO just really should have done this for a band that makes real music! This set is wasted.
In that regard i liked the Yellow Submarine very much! More of that level please. Let's more 'rock on motherf*ckers' like our beloved singer Arno (may he rest in peace) always used to say!

I've never heard of them.

I don't regret it.

@lORDoFtHEbOARD said:
"I'm shocked.

How? ... Just how? is this an 18+ set? How?

The audience for this set, just like the 'band?', are just babies, or - with a bit of good will - little kids, to be honest. That's what the - like i call it - babymusic is aimed to right? How can any 18+ normally gifted adult be drawn to this set or this subject? This should only attractive to - like we call it here - the feeble-minded or, like i said, kids. That's who this music is made for, is it not?

And let's be honest. The minifigs looking the same, has nothing to do with being asians - like someone mentioned before me. It's just that these 7 'members' actually ARE the same. I thought a boysband should feature different styles of guys, i was there in the 90's, they WERE different. So were the Spice Girls. But here, ... i don't see any 'stuble of beard', none of them having his hair long, they could have made 'men' of these boys, but they chose to be ... boys. Or babies, like i call them.
Just terrible they turn out to be SO popular. Same can be said about their music, which has absolutely no bit of rock'n roll in it. It's empty plastic package... Since quite some time people's music tastes have been going terribly down :(

Having said all of that, this set should have been a duplo set or a 4+ set. Would have been perfect, i could have lived with it. Still i wouldn't buy it for my 4 year old nephew, not that he can't play with anything he likes, but it would just be BAD musical education on my behalf.

Oh, but i DO like this set. I love the builds, i love the record store very much, ... LEGO just really should have done this for a band that makes real music! This set is wasted.
In that regard i liked the Yellow Submarine very much! More of that level please. Let's more 'rock on motherf*ckers' like our beloved singer Arno (may he rest in peace) always used to say!"

Do you have to insult a whole bunch of people just to say you have different preferences in music?

7 minifigs, a little car and a few small buildings. Well... that's just... it???

@lORDoFtHEbOARD said:
"I'm shocked.

How? ... Just how? is this an 18+ set? How?

The audience for this set, just like the 'band?', are just babies, or - with a bit of good will - little kids, to be honest. That's what the - like i call it - babymusic is aimed to right? How can any 18+ normally gifted adult be drawn to this set or this subject? This should only attractive to - like we call it here - the feeble-minded or, like i said, kids. That's who this music is made for, is it not?

And let's be honest. The minifigs looking the same, has nothing to do with being asians - like someone mentioned before me. It's just that these 7 'members' actually ARE the same. I thought a boysband should feature different styles of guys, i was there in the 90's, they WERE different. So were the Spice Girls. But here, ... i don't see any 'stuble of beard', none of them having his hair long, they could have made 'men' of these boys, but they chose to be ... boys. Or babies, like i call them.
Just terrible they turn out to be SO popular. Same can be said about their music, which has absolutely no bit of rock'n roll in it. It's empty plastic package... Since quite some time people's music tastes have been going terribly down :(

Having said all of that, this set should have been a duplo set or a 4+ set. Would have been perfect, i could have lived with it. Still i wouldn't buy it for my 4 year old nephew, not that he can't play with anything he likes, but it would just be BAD musical education on my behalf.

Oh, but i DO like this set. I love the builds, i love the record store very much, ... LEGO just really should have done this for a band that makes real music! This set is wasted.
In that regard i liked the Yellow Submarine very much! More of that level please. Let's more 'rock on motherf*ckers' like our beloved singer Arno (may he rest in peace) always used to say!"

I am not even a BTS fan, nor do I really like any of their songs (I am a fan of jazz, rock and hip-hop, usually the more underground stuff), but, dang, this comment is so ridiculously arrogant, it is almost funny. Who are you to say what is so-called real music made by a real band? That is all just a matter of taste.

Also, many people who like the band and their music are not babies or kids as you call them so eloquently. I know a few people (mainly women), definitely adults, who enjoy their songs. Are you also going to call them babies?

76% on "No, it doesn't interest me". yikes. I think Lego might have done an oopsie with this one

The Brickset community's ignorance has been on full display with the articles concerning this set...Yikes!

@alfadas said:
"76% on "No, it doesn't interest me". yikes. I think Lego might have done an oopsie with this one"

An AFOL community like Brickset is not a proper cross-section of the market.

@Brickchap said:
"Like let's hypothetically say I was a BTS fan. What does this set offer me? Lego people that somewhat vaguely are trying to be the BTS band members. A weird 4+ Lego level of (well I can hardly call it a display), that kind of looks like the music video?? And it's $100. I feel like BTS fans would chose to spend that on records or tickets to an actual BTS concert rather than some overpriced Lego set. "
If you're a BTS fan what do you care about a "4+ lego set" ? What you get is a easy to build Dynamite set replica, with your favourite artists to display in. That's a good enough excuse to buy it already. And that's also why it's a +18 set, it means that it's meant a display, not something to play with as kids would do.
Plus BTS is doing a pause so it's the perfect moment to spend your fan money to remember the good ol' times until they come back.

It's impressive how people on here don't realise we're a +35 male bubble and that everything Lego does isn't always for us. And that sometimes it's not about even the commercial success of the set but so much as the marketing stunt, being seen and exists as a brand/stay in people's head, or to take a stance on something bigger like inclusivity, minorities, etc.

As for the commercial success of this set we'll see how it does but I already have 2 persons in my circles that are dying to buy it when they never buy Lego otherwise so I reckon it can do very well. Being a 40+ geek I know more people who are interested in the Rivendell set, but none of them is planning to buy it as it's too expensive or huge to display (though I'm sure the set will do well).

@Spritetoggle said:
" @alfadas said:
"76% on "No, it doesn't interest me". yikes. I think Lego might have done an oopsie with this one"

An AFOL community like Brickset is not a proper cross-section of the market."

It's a decent cross-section of the AFOL market. AFOLs will not be buying this set in droves.

This set is aimed at BTS fans, but will BTS fans (or their parents) be willing to spend $100 on it? Lego could've sold more it they released it before Christmas.

@Ridgeheart said:
"Maybe a BTS-fan can answer me this without chewing my face off - the stickers seem inconsistent ("Sweet Music" versus "Sweet Records" on the shop, "COFFE" on the signpost), is that also the case in the original video-clip?

Also, this does seem to be a very, very basic set. We're talking bare-bones buildings and a four-wide vehicle, not seen since the '90s or early '00s. Again, is that the same in the clip? Is the vehicle just that small?

Stickers. So many stickers. So many apparently inconsistent stickers. And that donut, dang, man. 60233 is spinning in its grave."

Waw can you be more pendantic about it ?
Yeah they made huge mistakes on the stickers that no one saw before you and definitely will be missed by the biggest fan base ever seen, obviously.
Also Google is your friend, if you really had these questions you could look for yourself. Oh wait you were just trying to be a smart ass, my bad.

If Lego does well out of this, I'm happy for them. Every business needs to think of new ways to carve out new markets. It's part of innovation. They tried it with the football/sports - BIG FAIL!!! But maybe pop music will work better for Lego. Who knows? Lego experiments all the time. This is no exception.

Just because the loyal AFOLs on Brickset doesn't dig it, doesn't automatically make it a bad set. Just because I won't buy it, doesn't mean my nieces (or their parents) won't buy it.

For what it's worth, I think it looks great, just not for me. But I'll be very interested to see how well Lego does out of this, considering BTS' Dynamite has more than 1.6 billion views on YouTube, yes Billions!!! And their label: HYPE Label has more than 69.2 million subscribers!!! Just for reference the official Lego YouTube channel today has 15.6 million subscribers.

First ever official LEGO record store, right!? As others have pointed out a real shame they didn't use some of the awesome Vidiyo tiles as record sleeves.

@daniellesa said:
"The only pieces that look professionally made are the minifigures. The rest looks quite amateurish and scruffy for the price.

I have zero interest in this product or the band, can't believe this was prioritized over LOTR, especially given the condition of it. When you consider other sets at this price, they look much tidier and smarter, clean lined. Is it meant to look like this?"

The music video is meant to look artifical and toyetic so leaning into Legos own toyetic design which is the 80s-90s Classic era makes sense.
I doubt Rivendell was de-prioritized seeing how both sets release at the same time. They just didn't want to have to give 2% of the profits to a fan designer. Or in the very unlikely best case scenario Rivendell might have just already been in planning stages similar to the Ghostbusters HQ situation.

@TDRM said:
"Oof the survey results. Guessing this will be a shelf warmer/dust collector in LEGO stores"
Congrats, you are the umpteenth AFOL here of the small brickset-community that consists mainly of 35+ years old male AFOLs, that thinks their taste is representative for all people buying LEGO. The reveal video has 50k+ likes on Twitter, which is more than 5 times the nr of likes the Rivendell set got on Twitter. I personally know two people already that will buy this, who have never bought a LEGO set before. I also sent this to my sister, who has a 13-year old daughter that likes Harry Potter LEGO. She already knows what she wants for X-Mas this year.

I will not buy this, but why hate on it because it does not fit your taste? I will never understand that.

@Doctor_Hugh said:
" @Brick_Master said:
"I don't really understand the level of vitriol this set produces in the comments every time it gets mentioned."
I think it is largely due to the quality of the submission. It was one level above a written submission simply stating " a BTS set based on their video for the song Dynamite". Most submissions take weeks to create and months of campaigning to achieve the 10,000 votes. Then this comes along, looking like an hour's work, achieves 10,000 votes in a week, and is accepted to be made. If this sells well, which the size and appetite of the fanbase indicates it will, the submitters receive a very significant amount of money for very little effort. That is perhaps where the vitriol stems from, not the fact a set exists which most people here have no interest in.
"
That's a fair point, and if that's really what people are getting upset about, I would have a little more understanding....except for three things:

That's not, in my opinion, what people are getting upset about. :) If you scan up the thread, no one (other than you) mentions this point, everyone else is going on and on and on about the set, the type of music, the audience, the disrespect for AFOLs who just want $200 UCS star wars and classic space, and so on and so forth.... everyone has long since forgotten the Ideas submission....

Secondly, the site is called Ideas, not Designs. From the website:

.... Come up with an awesome idea and become a LEGO Fan designer! Product Ideas take a long time to develop, you'll have to promote your project and only the very best will win the hearts—and votes— of LEGO fans, but the incredible prize of seeing your creation become a real LEGO set makes all that effort worthwhile.

......The idea is the key! Make sure your idea stands out from the crowd and read the guidelines.

I may be wrong, but I can't see any explicit requirement that the actual fan creation be well made.

Thirdly, I actually went and watch the music video... the set is actually very plain. :) I don't feel like adding a ton of detail would really make it a better representation of the concept. There's a graffiti wall that would be quite cool, perhaps, but I couldn't see anything else that would be worth including.

So, I do see your point and it is a bit of a kick in the teeth to people who lovingly create a beautiful and wonderfully crafted set and watch it languish with 47 votes until it times out, but Lego explicitly created the Ideas process to come up with good ideas that they can turn into commercial products that make money, ones that (presumably) they wouldn't come up with on their own through the normal design process. The final verdict will be in how well this sells, but at first glance, having someone come up with a quick idea that gathers a huge wave of support and hype before being a simple profitable set seems like a perfect outcome!

It's also a message to Ideas submitters - look for *popular* ideas, rather than spending 5 years building yet another modular that we all know won't get accepted.... that may not be what people want to hear, but it's probably the way the world works.....

EDIT: I hope this is coming across successfully as friendly disagreement, not trying to start a fight here!

@Brickchap said:
"Is this really all that better compared to the original submission though? It's got stickers and proper minifigures, but even then it's barely a set. And what's with the vintage Lego 4 wide style van??"

All hail the 4 wide van.

"I hate it." -- A Brickset commenter on any article

Not my sort of thing, and at the time of writing, 77% of Brickset respondents thought the same. But if there are a bazillion BTS fans out there and a significant number of them buy the set, then those profits get funnelled back into something that Lego fans *do* want.

It's only one box, it's not like it's going to mean nothing else is available to us.

@Jesse_S_T said:
" @Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

Queer eye was important for the TLG for inclusivity. I have friends who purchased the set after never owning Lego. Does that make them lesser of a Lego fan for doing so? No. Never. Did TLG overestimate the demographic size? Possibly. The final product may have been too large and expensive as well. It rode on the coattails of the massively successful Friends, Big Bang Theory, and Office, so it makes sense how they came to the final size/price.

I have a feeling this BTS set will be just as inclusive and sell well. Your negativity is not appreciated."
On the other hand, the Queer Eye set was beautifully designed with great details, and several exclusive prints. Plus it came with clearly distinct figures with great prints.

This set looks like a normal boring City set. No great building techniques, no prints whatsoever, and the figures also look like generic City figures. Plus, like others have mentioned, six of the the seven look almost identical except for the random torso and leg pieces.

I am no Queer Eye fan of any measure, but this set doesn't hold a candle to the Queer Eye one.

No female characters - I see a problem there...

@Brick_Master said:
" @Doctor_Hugh said:
" @Brick_Master said:
"I don't really understand the level of vitriol this set produces in the comments every time it gets mentioned."
I think it is largely due to the quality of the submission. It was one level above a written submission simply stating " a BTS set based on their video for the song Dynamite". Most submissions take weeks to create and months of campaigning to achieve the 10,000 votes. Then this comes along, looking like an hour's work, achieves 10,000 votes in a week, and is accepted to be made. If this sells well, which the size and appetite of the fanbase indicates it will, the submitters receive a very significant amount of money for very little effort. That is perhaps where the vitriol stems from, not the fact a set exists which most people here have no interest in.
"
Secondly, the site is called Ideas, not Designs. From the website:

.... Come up with an awesome idea and become a LEGO Fan designer! Product Ideas take a long time to develop, you'll have to promote your project and only the very best will win the hearts—and votes— of LEGO fans, but the incredible prize of seeing your creation become a real LEGO set makes all that effort worthwhile.

......The idea is the key! Make sure your idea stands out from the crowd and read the guidelines.

I may be wrong, but I can't see any explicit requirement that the actual fan creation be well made.

So, I do see your point and it is a bit of a kick in the teeth to people who lovingly create a beautiful and wonderfully crafted set and watch it languish with 47 votes until it times out, but Lego explicitly created the Ideas process to come up with good ideas that they can turn into commercial products that make money, ones that (presumably) they wouldn't come up with on their own through the normal design process. The final verdict will be in how well this sells, but at first glance, having someone come up with a quick idea that gathers a huge wave of support and hype before being a simple profitable set seems like a perfect outcome!

It's also a message to Ideas submitters - look for *popular* ideas, rather than spending 5 years building yet another modular that we all know won't get accepted.... that may not be what people want to hear, but it's probably the way the world works.....

EDIT: I hope this is coming across successfully as friendly disagreement, not trying to start a fight here!"
It doesn't come across as trying to start a fight.

I agree that the intention of Ideas was to come up with something LEGO hadn't thought of themselves. However, it is clear that is no longer quite what the users of the Ideas website have in mind anymore. Unfortunately, LEGO have not adapted their view to coincide with how submitters and voters are using the site, and the resultant expectations of those users. This is why I think LEGO need to either explain why they reject the majority of ideas which reach review, or have much stricter rules about what they accept for submission (no modulars being an obvious example). It also isn't as simple as just having the right idea. In the 1st review of 2021 there were two designs for the Office. One was selected so although two people had the same idea only one received a financial reward. Also in the 1st review of 2021 a Nightmare Before Christmas set was rejected. In the 2nd review of 2022 a Nightmare Before Christmas set was accepted. It was the same designer, and the latter was an update of the former, but it does show that resubmitting ideas is often required, as the timing seems to be as important as the idea.

*screaming inside*

When pluralizing an abbreviation/acronym, you do not add an apostrophe! It's CDs, LPs, DVDs, not CD'S, LP'S, DVD'S.

@BigDumbWookiee said:
"*screaming inside*

When pluralizing an abbreviation/acronym, you do not add an apostrophe! It's CDs, LPs, DVDs, not CD'S, LP'S, DVD'S."

Well, it is true to the source material, i.e. the Dynamite music video where the billboard on top of the record shop also says CD'S LP'S DVD'S. Same goes for the "coffe-not-coffee" sign.

There are some here who doubt that there's a market for this set. My theory is that LEGO has inflated the price, so that even at a 20 or 30 percent discount, LEGO will still have enough margins. Also, by releasing now, people who buy now will pay the full price, while LEGO is trying to capitalize on the summer/deal/holiday season, where they can discount the price and sell even more of these.

@AustinPowers said: "This set looks like a normal boring City set. No great building techniques, no prints whatsoever, and the figures also look like generic City figures."

Not to mention, for what you actually get in the set, the price is downright offensive.

Regardless of what the set is about ... it's just a bad set. Grossly under-designed and grossly over-priced.

If it is going to be $100, it could at least have a disco ball

@vaoinas said:
"No female characters - I see a problem there..."

Audibly went “what?” when I read this. What are you talking about?

@Ridgeheart said:
" @Nannig said:
" @Ridgeheart said:
"Maybe a BTS-fan can answer me this without chewing my face off - the stickers seem inconsistent ("Sweet Music" versus "Sweet Records" on the shop, "COFFE" on the signpost), is that also the case in the original video-clip?

Also, this does seem to be a very, very basic set. We're talking bare-bones buildings and a four-wide vehicle, not seen since the '90s or early '00s. Again, is that the same in the clip? Is the vehicle just that small?

Stickers. So many stickers. So many apparently inconsistent stickers. And that donut, dang, man. 60233 is spinning in its grave."

Waw can you be more pendantic about it ?
Yeah they made huge mistakes on the stickers that no one saw before you and definitely will be missed by the biggest fan base ever seen, obviously.
Also Google is your friend, if you really had these questions you could look for yourself. Oh wait you were just trying to be a smart ass, my bad."

If fairness, my face-eating friend, we're all of us pedantic about every set. We look down on bad prints, and bad stickers, and we call out TLG for lapses in quality in all of those instances. You may feel like I'm singling you out, but if you stop putting yourself in the victim-role for one second here, you'll see that I'm a) trying to judge this set by its own merits while b) avoiding the source-material. Which I do not like. And which I'm allowed to dislike.

This way I can remain neutral. You should try that some time.

Friend."

You're totally allowed to dislike either the set or the source material. I dislike it too if you want to know. But take a few steps back and you'll see you were not being neutral, you were being an ass. Hey even better show the post to someone IRL out of the Lego fanbase if you want a neutral opinion on how that post was written and you'll see. If you want to, it's up to you.

K pop battle pack!!

Explain to me why this is better than the Krusty Krab?

@GoldenNinja3000 said:
"I'm glad BTS fans can enjoy a great LEGO build and think expanding into music groups is a refreshing change, but honestly I wish this was a LEGO Icons set instead of Ideas. I don't think the original submission reflected the purpose of the platform and to me, approving it just rewards mediocrity. This set is far better than the original submission and includes fantastic minifigures, but I don't think the original submission was worthy of approval from a build quality/innovation standpoint. Even the repeated apartment/office-style sitcom submissions that capitalize on popular culture are more unique than what was approved here. While I like the finished product, I dislike the way the set was produced since it's the most blatant example of using Ideas as a cheap pop culture money-grab machine."

This. Exactly this. The original submission was about as pedestrian and bland an accepted submission as I've ever seen. The process has largely turned into, "Hmm... here's a popular IP/show/band. I can make a bare-bones creation that LEGO will pick up - not because of its creativity or innovation, but because it'll make money." Nothing against BTS, I just hate this process.

@Glacier_Phoenix said:
"This is a set I'm not interested in but is going to sell extremely well and bring a lot of new people into Lego. "

Just like the Queer Eye set?

@mirkwoodspiders said:
" @GoldenNinja3000 said:
"I'm glad BTS fans can enjoy a great LEGO build and think expanding into music groups is a refreshing change, but honestly I wish this was a LEGO Icons set instead of Ideas. I don't think the original submission reflected the purpose of the platform and to me, approving it just rewards mediocrity. This set is far better than the original submission and includes fantastic minifigures, but I don't think the original submission was worthy of approval from a build quality/innovation standpoint. Even the repeated apartment/office-style sitcom submissions that capitalize on popular culture are more unique than what was approved here. While I like the finished product, I dislike the way the set was produced since it's the most blatant example of using Ideas as a cheap pop culture money-grab machine."

This. Exactly this. The original submission was about as pedestrian and bland an accepted submission as I've ever seen. The process has largely turned into, "Hmm... here's a popular IP/show/band. I can make a bare-bones creation that LEGO will pick up - not because of its creativity or innovation, but because it'll make money." Nothing against BTS, I just hate this process."

So you admit that you want LEGO Ideas to be limited to those those who are actually good at making beautiful MOCs? As much as I respect the skill of being able to make a good MOC, LEGO Ideas is called LEGO Ideas for a reason. If we would follow your logic, it would be called LEGO's Beautiful MOCs. It would be great, but it would have a much more limited appeal.

I was like... Who are these guys? I think I have seen them before.
Then I remembered the parody version of one of their songs by the amazing Bad Lip Reading.
''You took a sample of my pastaaa...'' :D

https://www.youtube.com/watch?v=xg43lcItgKk&ab_channel=BadLipReading

I don’t get why this gets such virulent reactions. So it’s not your thing, okay, don’t buy it, no problem. There must be so many other Lego sets that aren’t your thing why does this one get you so riled up?

It was the same for the Queer Eye set and I’ve got to say I find it slightly eyebrow raising that it’s the ones with queer and Asian characters getting this reaction while all the sitcom boxes with straight white characters seems to get a pass. Might be some biases at work here…

I have a feeling this may be one of the most commented-on sets this year at this rate.

Not a fan of all the visible studs for an 18+ set, especially the front facade that looks unfinished imo. Not sure why LEGO even marked a band teenagers love as high as 18+ (other than inflating the price of course).

@MrKoshka said:
"Ok, what is with so many people quoting the set price of $170? That’s AUD, which (no offense) is not a standard currency unit and is pushing the value conversation to be absurd. $100/€100 seems a bit high. And the set feels a bit plain for that amount. But it’s not outrageous. "

Prior to your post only two people mentioned $170 and both were from Australia, so naturally they would use their own currency.

@Doctor_Hugh said:
" @MrKoshka said:
"Ok, what is with so many people quoting the set price of $170? That’s AUD, which (no offense) is not a standard currency unit and is pushing the value conversation to be absurd. $100/€100 seems a bit high. And the set feels a bit plain for that amount. But it’s not outrageous. "

Prior to your post only two people mentioned $170 and both were from Australia, so naturally they would use their own currency."

I guess it’s just the order I read through things. Where I anchored on that $170 and then saw some other comments about value and then another $170. So I got into this mindset of: “$170! That’s outrageous!”

There are lots of conversations I see where someone says “$100, that’s too much!” And someone else says - “I’m in Canada and it’s $130 so it’s even worse!”

To be fair, the first time I was in Canada I went to a gas station and was excited about how cheap gas was, then got upset when I realized it was more expensive because that was per liter, not per gallon. Then was relieved when I realized the price was CAD not USD, so the price was basically the same as I was used to.

That was quite a roller coaster. I’ve lived an exciting life.

@R1_Drift said:
"Can't wait for this to become the Foosball Table 2!"

Or Queer Eye

Setting aside my "I'm old and I don't understand this so I'm going to be angry in internet comments about it" feelings, I gotta say as an official LEGO set this looks REALLY plain. Sure, it keeps the part count and price down, and maybe the target audience isn't really going to know any better, but it gives me like.. "LEGO sets 15 years ago" vibes.

According to the poll, 77% of Brickset readers who voted are not getting this set. That doesn't mean all those voting are AFOLs, though! Kids and TFOLS are also (most likely) voting in the poll too.

I personally think LEGO is gonna lose a lot of money on this. It will be shelf warming until clearance, maybe even until the remaining stock is pulled from stock and destroyed in about two years time.

I mean, I’m a man in my 20s, so I don’t think I’m exactly the target audience.

I’d imagine this has pretty much everything a BTS fan could want, so good for them!

Best-case scenario we get more fans into LEGO through this set. Worst-case, it becomes a discounted parts pack.

@supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

Lego's Rivendale announcement on twitter has ~10k likes. The teaser for this set has over 342k likes and the announcement post has like 75k already. There's definitely a market for it. I just don't think it's your average Lego user.

@Ridgeheart said:
" @Nannig said:
" @Ridgeheart said:
" @Nannig said:
" @Ridgeheart said:
"Maybe a BTS-fan can answer me this without chewing my face off - the stickers seem inconsistent ("Sweet Music" versus "Sweet Records" on the shop, "COFFE" on the signpost), is that also the case in the original video-clip?

Also, this does seem to be a very, very basic set. We're talking bare-bones buildings and a four-wide vehicle, not seen since the '90s or early '00s. Again, is that the same in the clip? Is the vehicle just that small?

Stickers. So many stickers. So many apparently inconsistent stickers. And that donut, dang, man. 60233 is spinning in its grave."

Waw can you be more pendantic about it ?
Yeah they made huge mistakes on the stickers that no one saw before you and definitely will be missed by the biggest fan base ever seen, obviously.
Also Google is your friend, if you really had these questions you could look for yourself. Oh wait you were just trying to be a smart ass, my bad."

If fairness, my face-eating friend, we're all of us pedantic about every set. We look down on bad prints, and bad stickers, and we call out TLG for lapses in quality in all of those instances. You may feel like I'm singling you out, but if you stop putting yourself in the victim-role for one second here, you'll see that I'm a) trying to judge this set by its own merits while b) avoiding the source-material. Which I do not like. And which I'm allowed to dislike.

This way I can remain neutral. You should try that some time.

Friend."

You're totally allowed to dislike either the set or the source material. I dislike it too if you want to know. But take a few steps back and you'll see you were not being neutral, you were being an ass. Hey even better show the post to someone IRL out of the Lego fanbase if you want a neutral opinion on how that post was written and you'll see. If you want to, it's up to you."

Really? Because all I asked for, was for someone to tell me if the weird things I saw in the set, corresponded with the source material. Not everybody thinks of you as their enemy, my dude. I prefer not to think of you at all."

Wow. another example of the kind of friendly community Brickset is. They don't only hate on sets that they think are sh1te and should not exist, they also start hating on each other. Awesome! Where is that popcorn when you need it.

@Murdoch17 said:
"According to the poll, 77% of Brickset readers who voted are not getting this set. That doesn't mean all those voting are AFOLs, though! Kids and TFOLS are also (most likely) voting in the poll too.

I personally think LEGO is gonna lose a lot of money on this. It will be shelf warming until clearance, maybe even until the remaining stock is pulled from stock and destroyed in about two years time."

Did you also look at poll results on a BTS fansite to see whether people there intend to buy the set?

Something tells me the 18+ market is particularly male and particularly North American/European. Not sure what angle Lego is shooting for here.

@Brickalili said:
"I don’t get why this gets such virulent reactions. So it’s not your thing, okay, don’t buy it, no problem. There must be so many other Lego sets that aren’t your thing why does this one get you so riled up?

It was the same for the Queer Eye set and I’ve got to say I find it slightly eyebrow raising that it’s the ones with queer and Asian characters getting this reaction while all the sitcom boxes with straight white characters seems to get a pass. Might be some biases at work here…"

Don't forget that the Hulkbuster got a lot of hate too, probably because that featured a straight white male too. So I think you're onto something there.

Here is my thought. It has probably been articulated somewhere in the 180+ comments above mine.

This is good for Lego to try, because there is likely very little crossover between current BTS fans and Lego fans (personally, I had never heard one of their songs; I just watched the Dynamite video as research; it was fine).

This might bring new fans in. We have a virtual Lego group at our work, and about half of them were not Lego fans growing up. It usually takes someone else introducing them to a set that sparks a curiosity for them, and sets like this are perfect for that.

So, while I am in the "no, not buying this set" in the poll (along with almost 90% of people on this site, apparently), I don't see that being a huge deal. Lego is looking for NEW customers with this set, and I like that. We can get some new fans, new voices, and that will keep Lego around longer.

Nothing on this world is forever, so let's be happy that something we like is kicking even just one day longer.

So, my K-Pop loving daughter is excited for this set, and she specifically doesn't like BTS. Again, she'd rather have a set of Twice, TXT, or Stray Kids. But she'd get this.

So that's one teenager who wants one. And she's largely out of Lego.

I was aware that BTS is a K-pop boy band and very popular, but that's all. So I just watched their "Dynamite" video (with the sound off!) to be able to evaluate the accuracy of the set.
My opinion is that the set is a pretty good representation. The ice cream truck is briefly behind one of the singers. So a 4-wide truck is adequate- anything bigger would just increase the price without really making it better. The rest of the set looks decent to me.
I will not be buying this set- and that's fine, there will be SEVERAL HUNDRED Lego sets this year, some of which I'll want.

Missed opportunity. This should have been integrated into the Friends theme, and the minifigs should have been replaced with minidolls. I think BTS's actual body proportions are more accurate with the minidoll lineup, and who in Heartlake City wouldn't love them to stop by for a concert? Also, Friends already have a recording studio for their next album, 41103, not to mention an entire subtheme dealing with pop stars.

@Brickalili said:
"I don’t get why this gets such virulent reactions. So it’s not your thing, okay, don’t buy it, no problem. There must be so many other Lego sets that aren’t your thing why does this one get you so riled up?

It was the same for the Queer Eye set and I’ve got to say I find it slightly eyebrow raising that it’s the ones with queer and Asian characters getting this reaction while all the sitcom boxes with straight white characters seems to get a pass. Might be some biases at work here…"

No no no, don't even try to bring that nonsense in here. That's not the case at all, the other sitcom sets had a pretty average response too. A boy band set with a very lackluster build has to be expected to be ripped apart on a Lego enthusiast site.

Save your virtue signaling bullcrap for twitter.

(with fanfare)
The internet is that great big place where everyone could share their views with the rest of the world. This is a place where your voice could be heard and where all opinions are giving an equal weighting. (fanfare fading)

(in reality)
user1: For some reasons, I don't like this product.
user2: What kind of moron are you? Why don't you like it? What is wrong with you freaking entitled nincompoop? Who cares about what you think about anything. Drop dead you twat.

(in conclusion)
In today's society, you have only two options: (1) you state that you love it and you bash on those who don't or (2) you state that you like it but it's not for you. Any other approaches will get you crucified.
After that people are confused when people refuse to share their views/opinions and the results of polls are so far away from the truth - hence creating big unexpected surprises.

As for my view on this set: I'm totally infatuated by this set and I think it is the greatest thing on earth, probably even well ahead of sliced bread, but it's not for me.

Wasn't planning on commenting but since I've been so nicely mentionned in the comments, well here I go

First, the set itself.

I think they did a pretty good job improving the original idea and basically turning it into the dynamite MV set, which is what I expected (and would have wanted) and I was a tiny but worried but nope I love it.

Couple of meh/minus, I'm not fond of the price tbh (not surprised because of the rumours), it is the price point I would expect but as for the set itself, well you're definitely paying the licence. I also wished they could have put in more details on their faces to differentiate them but that might be a tad too much.

Honestly, I just love all the details they added from the MV, the van, the basket hoop, how they fully furnished the interiors to match the MV. Also the stage as an added bonus is nice.(the synchronisation feature is on point *cue save me clip*)

I fricking love the records shop. I know people hate stickers but I just love the fact that they put their actual albums in there (6 of them that I can see so far, I don't think there's all of them because 15+ would be a lot, probably)(the vinyl is orange so maybe Butter/PTD ?)

(Special mention to the back of the box, where the little vignettes are actually specific moments from the MV, that's pretty awesome. A+ use of purple there as well)

All in all, very happy with the final product and def buying it.

[I'm not going to bother arguing with anyone here, because let's be honest, there's no point to it, might as well piss in the wind considering certain comments on *this* post are exactly the same nonsense as last time. I'll say this though, BTS is a 10 year-old group, who went from underdogs to top dogs through their own hard work, so don't worry, they're not going anywhere :)]

@fourstud said:
" @Yorick said:
" @supervir2 said:
"There must be a market for this or they wouldn’t have done it, but I’m definitely not it."

The same market as the Queer Eye set. So no market whatsoever."

https://twitter.com/LEGO_Group/status/1624996881234374656

340K people (just on this one Tweet!) would disagree."

But Twitter likes is not equal to product sales and ticket sales, which has been proven time and time again.

@HOBBES said:
"(with fanfare)
The internet is that great big place where everyone could share their views with the rest of the world. This is a place where your voice could be heard and where all opinions are giving an equal weighting. (fanfare fading)

(in reality)
user1: For some reasons, I don't like this product.
user2: What kind of moron are you? Why don't you like it? What is wrong with you freaking entitled nincompoop? Who cares about what you think about anything. Drop dead you twat.

(in conclusion)
In today's society, you have only two options: (1) you state that you love it and you bash on those who don't or (2) you state that you like it but it's not for you. Any other approaches will get you crucified.
After that people are confused when people refuse to share their views/opinions and the results of polls are so far away from the truth - hence creating big unexpected surprises.

As for my view on this set: I'm totally infatuated by this set and I think it is the greatest thing on earth, probably even well ahead of sliced bread, but it's not for me. "

You sound suspiciously like many conservatives who complain that they cannot say what they want online without getting cancelled, while literally being able to say whatever they want.

Nobody tells you you cannot be negative about this set; the issue starts if you start making derogatory comments about people who like it or the subject matter. No need to do that.

I for one do not care about this set but think it will sell very well initially, and am just very surprised how many users here almost seem to take the mere existence of this set as a personal issue. As if LEGO should only be doing what they want.

Oh, one more piece of advice, dude: live and let live. You will be a lot happier.

Anyone doubting the existence of a BTS set is living under the world's largest rock.

I'm not a fan at all, but I am constantly shocked by the size of their fan base, especially in the US.

That said, the price is very high and the build looks quite underwhelming, though I guess it matches the original Ideas submission well. But most importantly, this is all the target audience probably wants/needs.

I would not compare this at all to the Queer Eye set. The BTS fanbase is magnitudes larger and magnitudes more dedicated.

Ok I lied, sorry.

I need to repeat one thing from the other post. The fandom is not only comprised of kids/teenagers, k ? There are a fair amount of them sure, but the bulk right now is probably 20-30yo (you know, on account of the band being 10yo ?) Pricey BTS goodies do sell out regularly, and usually in the matter of hours, because a big part of the fandom can actually afford it. Merchandising (even with the less-than-ideal access offered to people not in SK/USA/JP ugh) is huge part of their revenue.

I don't think 'fans not being to afford it' is going to be a problem for this set. The price though may be an obstacle in terms of 'it is worth it or not', but there are def enough fans who can afford it.

@PurpleTrooper said:
"Wasn't planning on commenting but since I've been so nicely mentionned in the comments, well here I go

First, the set itself.

I think they did a pretty good job improving the original idea and basically turning it into the dynamite MV set, which is what I expected (and would have wanted) and I was a tiny but worried but nope I love it.

Couple of meh/minus, I'm not fond of the price tbh (not surprised because of the rumours), it is the price point I would expect but as for the set itself, well you're definitely paying the licence. I also wished they could have put in more details on their faces to differentiate them but that might be a tad too much.

Honestly, I just love all the details they added from the MV, the van, the basket hoop, how they fully furnished the interiors to match the MV. Also the stage as an added bonus is nice.(the synchronisation feature is on point *cue save me clip*)

I fricking love the records shop. I know people hate stickers but I just love the fact that they put their actual albums in there (6 of them that I can see so far, I don't think there's all of them because 15+ would be a lot, probably)(the vinyl is orange so maybe Butter/PTD ?)

(Special mention to the back of the box, where the little vignettes are actually specific moments from the MV, that's pretty awesome. A+ use of purple there as well)

All in all, very happy with the final product and def buying it.

(I'm not going to bother arguing with anyone here, because let's be honest, there's no point to it, might as well piss in the wind considering certain comments on *this* post are exactly the same nonsense as last time. I'll say this though, BTS is a 10 year-old group, who went from underdogs to top dogs through their own hard work, so don't worry, they're not going anywhere :)) "

Respect for coming here, and giving your opinion. It might not be the best place to defend this set, given the average age and attitude of the users here, and the tendency of some to be quite direct/borderline impolite. Also, quite a few users here think that the world runs through their own arse, and assume that what they want, everybody wants. Tbh, the way some people have reacted to your comments: a) they should be ashamed and b) owe you an apology.

@MrBedhead said:
" @HOBBES said:
"(with fanfare)
The internet is that great big place where everyone could share their views with the rest of the world. This is a place where your voice could be heard and where all opinions are giving an equal weighting. (fanfare fading)

(in reality)
user1: For some reasons, I don't like this product.
user2: What kind of moron are you? Why don't you like it? What is wrong with you freaking entitled nincompoop? Who cares about what you think about anything. Drop dead you twat.

(in conclusion)
In today's society, you have only two options: (1) you state that you love it and you bash on those who don't or (2) you state that you like it but it's not for you. Any other approaches will get you crucified.
After that people are confused when people refuse to share their views/opinions and the results of polls are so far away from the truth - hence creating big unexpected surprises.

As for my view on this set: I'm totally infatuated by this set and I think it is the greatest thing on earth, probably even well ahead of sliced bread, but it's not for me. "

You sound suspiciously like many conservatives who complain that they cannot say what they want online without getting cancelled, while literally being able to say whatever they want.

Nobody tells you you cannot be negative about this set; the issue starts if you start making derogatory comments about people who like it or the subject matter. No need to do that.

I for one do not care about this set but think it will sell very well initially, and am just very surprised how many users here almost seem to take the mere existence of this set as a personal issue. As if LEGO should only be doing what they want.

Oh, one more piece of advice, dude: live and let live. You will be a lot happier."

A few things: (1) I have been cancelled, right here on this platform and no later than a week ago. What did I do? I lived and let live. (2) The name calling (I got cancelled because I complained about name calling - still don't understand why I was cancelled - I guess name calling is accepted). In your post, you just called me a 'conservative'. Your group of people are very quick at labelling other people - I don't believe you know me at all. and finally (3) Live and let live goes both way:

For those who like this set: live and let live
For those who dislike the set: live and let live
For those who think this set is a waste: live and let live
For those who think this set fulfil a need: live and let live
For those who think this will sell poorly: live and let live
For those who think this set will disappear quickly from the shelves: live an let live
For those who don't like stickers: live and let live
For those who like stickers: live and let live
For those who might be conservative: live and let live
For those who might be liberal: live and let live
For those who might not be either conservative or liberal: live and let live
I could go on all day with this: live and let live...

@MrBedhead said:
"Oh, one more piece of advice, dude: live and let live. You will be a lot happier."

This may be a somewhat inappropriate tangent, but if this ever changing world in which we live in makes you give it a try, (do do do), say live and let die.

As a BTS non-fan, I'm a little weirded out by some of the reactions here, because this is... pretty much just a City set? It's a bunch of normal-looking guy minifigs and what's basically a little strip mall. Even the price wouldn't be outlandish for a City set of a similar nature. All it's missing are some road plates.

@Bricky_Dee_Williams said:
"Yikes.
They really prioritized this over Rivendell?"

*Did* they? How? Did they not announce Rivendell first? Is not that a larger, more expensive set?

Or do you mean that *because* this set is smaller and less expensive than Rivendell it was prioritized over it?

I really don’t understand what you mean.

@AustinPowers said:
" @fourstud said:
"Could not care less about BTS but this is a fun, vibrant playset (which we barely get any of anymore) with great prints... "
Sorry to burst your bubble, but it looks as if there's not a single print in the entire set. At least not for the obvious decorations, since you can clearly see in the pictures that those are stickers.
Who would have guessed ;-) "

I imagine that is because the target audience of this set won't immediately go crying on the internet about stickers.

@Rimefang said:
"Maybe I am in minority, but I would pay up to $149 for a Megadeth Peace Sells But Who's Buying stage set.

Please. "

Megadeth, Wings or Guns 'n Roses, Slayer or Kiss or Queen, or Harry Styles, Ed Sheeran, David Guetta, ... everything but BTS.

They don't look very asian to me.

This comments section is a hoot lol always a good day to go out and touch some grass

I think some of you guys are a bit misjudging the kpop business model. No, the music is not marketed towards kids. Kpop groups/companies notoriously lose loads of money on the music they make and gamble that they will make it back by having a large, dedicated, fanatical fan base that will buy anything their artists touch (eg. this set). They can't make money off merchandising by having fan bases of children. The target kpop market is ages 15-30 - although BTS in particular is known for having a pretty diverse fandom in terms of age.

It's a poor set for the value, sure, but so are the $45 tee shirts that BTS will sell out on their first night of touring. As a kpop fan... let's just call it too early to tell whether you'll be able to find this on clearance :)

And again, even if this were to flop in the European/North American markets (unlikely), the sales in the Asian markets will be the bread and butter of this set. You might not personally like this set, but it's a shrewd business for Lego.

Definitely an interesting and revealing thread, though it required a fair bit of skim reading with over 200 posts before I got here, and some of the more bizarre views are really a surprise.

The highlights are definitely the posts referencing the 77%+ 'not interested' in the poll and equating this to the set going to sell poorly. I imagine these posters have trouble dressing themselves and mainly breathe through their mouth.

As I said in the reveal thread I was curious to see what they did with the original design and they have improved it (it could hardly be much worse) but you suspect this was given to a new designer with a very limited budget.

And, as an aside, why does the main imagine make it look at first glance that the ice cream van and tree are on top of the record shop?

with all due respect to lego and the creator of this set... it's ugly and with too particular colors. moreover, in the history of music there have been and there are bands that certainly deserve a LEGO IDEAS tribute

I am quite happy this year with TLG:

Orient Express will come out.
Studgate will be sent out in the next few months.
Lots of nice City sets will come out.
And we got the Blacktron Cruiser.
Jazz Club looks great.
And Rivendell also!

I am hopeful the BTS set will make a lot of people happy.

" So you admit that you want LEGO Ideas to be limited to those those who are actually good at making beautiful MOCs? As much as I respect the skill of being able to make a good MOC, LEGO Ideas is called LEGO Ideas for a reason. If we would follow your logic, it would be called LEGO's Beautiful MOCs. It would be great, but it would have a much more limited appeal.
"

Sure. It depends on your idea of "beautiful", which is all over the spectrum in this forum. For me, it'd be, "More interesting and complex than something a 6 year old could put together." It's a concern here, mainly because this set is priced at $100 and billed as an "18+" model. Nothing about it screams "$100 value" or "18+ level of detail or complexity", maybe 18+ material for the music video, I don't know. I I don't mind BTS at all, just no interest for me and I find the original submission to Ideas lazy, frankly. It's just my opinion, though, and I get your concern.

Lego will release this set and it will sell some number of copies to those who like it. Other people who are not interested in it will probably not buy it. Lego will continue to sell Lego sets.

Did I sum it up ok?

The purpose of this product is not to cater to hardline AFOLs who have 19 Modulars arranged in a multi-block grid and the Death Star suspended overhead on a cable. It's principally for BTS fans. You might as well complain that 21306 had an unrealistic sonar profile.

@Ridgeheart said:
" @B_Space_Man said:
"Lego will release this set and it will sell some number of copies to those who like it. Other people who are not interested in it will probably not buy it. Lego will continue to sell Lego sets.

Did I sum it up ok?"

Basically, yes. You did forget "one group of people will not know who this set is for and falesely assume that it will fail because of it, another group does know who this set is for and assumes that the other group are a combination of Dracula and Hitler, and both groups will attempt to murder eachother via words on a screen"."

Seems like I can't keep my promise of not commenting anymore, damn !

No but seriously 'Hitler' ? This is the kind of overdramatic-ass comparison we're going for then. Absolutely nobody in comment has said anything warranting this kind of stupid comparison. Apparently simply telling people 'hey this is not for you, you don't have to care and you know, maybe you're wrong with being it a flop' warrants a comparision to a genocidal maniac ? Straight into Godwin territory there.

[ @MrBedhead Thanks. I won't say I was surprised the comments were negative but I boggle at how people took it so personally, and how it quickly devolved into shitting on the set/band. But then I remember the demographics, and how insular AFOLs can be.]

So as part of the 7% of people who is actually gonna get this set, let me say why I actually like it.
I like buildings, I hate vehicle builds.

I like buildings that can flesh out my city. I am not a MOC builder, have never been interested in building fan original builds as the ones I have build have been flimsy and not very sturdy, I prefer LEGO products. Not to say all fan creations are bad, some of the rebrickable sets are really cool, and I like the ones that make the LEGO buildings modularized.

This set has everything I like, and I have never listened to BTS in my life. It has a nice little donut shop, it has a nice entrance to a disco, and a nice record shop. All three of those are cool ideas and if you want you could even modularize the buildings to give them a back. It's a great starting point to 3 cool places to have in a LEGO city. I do not really understand the hate except for if you're a vehicle person which is fine.

@HOBBES said:
" @MrBedhead said:
" @HOBBES said:
"(with fanfare)
The internet is that great big place where everyone could share their views with the rest of the world. This is a place where your voice could be heard and where all opinions are giving an equal weighting. (fanfare fading)

(in reality)
user1: For some reasons, I don't like this product.
user2: What kind of moron are you? Why don't you like it? What is wrong with you freaking entitled nincompoop? Who cares about what you think about anything. Drop dead you twat.

(in conclusion)
In today's society, you have only two options: (1) you state that you love it and you bash on those who don't or (2) you state that you like it but it's not for you. Any other approaches will get you crucified.
After that people are confused when people refuse to share their views/opinions and the results of polls are so far away from the truth - hence creating big unexpected surprises.

As for my view on this set: I'm totally infatuated by this set and I think it is the greatest thing on earth, probably even well ahead of sliced bread, but it's not for me. "

You sound suspiciously like many conservatives who complain that they cannot say what they want online without getting cancelled, while literally being able to say whatever they want.

Nobody tells you you cannot be negative about this set; the issue starts if you start making derogatory comments about people who like it or the subject matter. No need to do that.

I for one do not care about this set but think it will sell very well initially, and am just very surprised how many users here almost seem to take the mere existence of this set as a personal issue. As if LEGO should only be doing what they want.

Oh, one more piece of advice, dude: live and let live. You will be a lot happier."

A few things: (1) I have been cancelled, right here on this platform and no later than a week ago. What did I do? I lived and let live. (2) The name calling (I got cancelled because I complained about name calling - still don't understand why I was cancelled - I guess name calling is accepted). In your post, you just called me a 'conservative'. Your group of people are very quick at labelling other people - I don't believe you know me at all. and finally (3) Live and let live goes both way:

For those who like this set: live and let live
For those who dislike the set: live and let live
For those who think this set is a waste: live and let live
For those who think this set fulfil a need: live and let live
For those who think this will sell poorly: live and let live
For those who think this set will disappear quickly from the shelves: live an let live
For those who don't like stickers: live and let live
For those who like stickers: live and let live
For those who might be conservative: live and let live
For those who might be liberal: live and let live
For those who might not be either conservative or liberal: live and let live
I could go on all day with this: live and let live...
"

How are you still here if you were cancelled?

If we remove the BTS branding, the set actually looks fine. Overpriced, yeah, but I dunno, I like it more than I thought I would. I know nothing of the band, but as a set for a Lego city I think it could be a fine fit