Yet another forthcoming GWP revealed!

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Pirate Ship Playground

Pirate Ship Playground

©2023 LEGO Group

LEGO's customer service instructions portal has revealed another gift with purchase, 40589 Pirate Ship Playground, that will presumably also be available sometime in April.

The first four months of the year will thus yield ten specially-designed GWPs. Are you keeping up?

42 comments on this article

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By in United States,

I'm actually finding myself holding off on purchases I might have made earlier just to see if there will be a GWP I have to have later in the year. I'm being very picky about them and so far none of this year's has moved me.

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By in United States,

I wonder if the May the 4th promo will be revealed soon also?

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By in Brazil,

GWP threshold is usually lower here in Brazil (a surprise given the insane prices here) but thankfully the GWP sets appear for sale in local sites with fair prices. A much better option than having to buy a set you were not planning just to get a set you liked.

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By in United Kingdom,

@SmilingCyclops said:
"I'm actually finding myself holding off on purchases I might have made earlier just to see if there will be a GWP I have to have later in the year"

Same here. I doubt we will move the needle but it is interesting that GWPs done to excess like this can deter or at least delay purchases.

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By in United Kingdom,

I can see a decent amount of utility for this - it fits in a playground scene easily enough.

Still only really interested in the Spring Add-On pack, though

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By in Canada,

@ao_ka said:
"GWP threshold is usually lower here in Brazil (a surprise given the insane prices here) but thankfully the GWP sets appear for sale in local sites with fair prices. A much better option than having to buy a set you were not planning just to get a set you liked."

Yeah, I find it true for Canada as well. Most GWP will go for $25-$35 CAD. Much easier to get the 2-3 I want that way.

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By in Sweden,

Maybe if they gave me all of them at once, but damn those thresholds are getting crazy. I'm honestly hoping more make it to VIP rewards.

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By in United States,

I like this.

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By in United States,

This one has the most childish charm, but the houses are better.

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By in Canada,

Cool set, looks like something you'd see when I was a kid

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By in Czechia,

I wish they would start to produce new Pirate and Imperial armada sets...

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By in United Kingdom,

So many GWP’s perhaps suggests Lego recognises that it is becoming a bit too pricey itself.
GWP’s with an aftermarket price of between £10-£15 to soften the blow of paying a bit more than we all deem reasonable for a main item. It’s a thought.

Mmmm, apologies, I could be being overly cynical.
It’s been a long day ;-)

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By in United Kingdom,

Boybrush and Chuckie get the set they deserve.

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By in United States,

Cute, though they really should have kept this one back for Talk Like A Pirate Day in September.

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By in United States,

Now this is one I'd be willing to reach a pretty high spend threshold to get! Love the sails and the crow's nest.

@ra226: Agreed, a missed opportunity there.

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By in United States,

Looks cool. I might make my own version when the instructions drop.

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By in Canada,

How do the kids get on the slide? Must be a ladder at the back? Also so far 5/10 on the GWP list for me, but then again I do collect them.

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By in Netherlands,

Fun little set!

But I'm with LegoMike on this one: if Lego expects us to buy directly from them at full RRP instead of elsewhere at a discount, they better throw in some goodies...

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By in Netherlands,

Reminds me a lot of 31078: Tree House Treasures, in a good way.

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By in United States,

I agree with Holly.onFilm's conclusion about 2023 GWPs: LEGO has been releasing so many (and at notably high thresholds) because they're finding it increasingly difficult to move products that just don't offer the value that they used to.

Paired with the evidently poor performance of many ludicrously expensive sets (i.e.Hogwarts Express, Black Panther bust, Hulkbuster, Foosball Table, LOOP Coaster, etc.), LEGO is realizing that in this economy, they can't command what the used to. Not at MSRP, and not without extra incentives like GWPs or double to quintuple VIP points.

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By in United States,

Spend threshold for this will probably be like 250$ so easy pass. Lego has lost the plot.

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By in United States,

@Bricky_Dee_Williams said:
"I agree with Holly.onFilm's conclusion about 2023 GWPs: LEGO has been releasing so many (and at notably high thresholds) because they're finding it increasingly difficult to move products that just don't offer the value that they used to.

Paired with the evidently poor performance of many ludicrously expensive sets (i.e.Hogwarts Express, Black Panther bust, Hulkbuster, Foosball Table, LOOP Coaster, etc.), LEGO is realizing that in this economy, they can't command what the used to. Not at MSRP, and not without extra incentives like GWPs or double to quintuple VIP points."


This. The latest financials show inventory levels jumped 58% and TGL wrote off an additional $20M* (that means they destroyed the inventory)

*20M is the cost to TLG. Retail value may have been $100M for example.

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By in United States,

I’m a grown man but I’d play there if it was real tbh, unfortunately GWP thresholds are almost always too high for me to splurge but we’ll see with this one, I guess.

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By in Netherlands,

"Are you keeping up?"
Lol.

In the previous article I said:

"Another GWP.
It wouldn't feel so frequent if we at least could get an overview over a few months instead of getting the whole works for every single one.

At least this one isn't a homage to a classic set."


And I stand by it. At least we get to know about this along with some others. Even though the homepage has already been spammed by the three appearing shortly after each other. But ehm... *Another GWP* AGAIN!?

Like hell I'm keeping up! Who would be able to 'keep up' with this year's onslaught of GWPs?
In this economy?!

I haven't gotten around to buying much of anything new this year, let alone anything close to a GWP threshold.

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By in United States,

A very reliable leaker is actually saying that this will be a VIP reward centre exclusive, not a GWP.

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By in United States,

10 GWPs? 10???

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By in Australia,

Now I'm thinking of holding off on my Indiana Jones purchases.

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By in United States,

@SummerSanta said:
" @Bricky_Dee_Williams said:
"I agree with Holly.onFilm's conclusion about 2023 GWPs: LEGO has been releasing so many (and at notably high thresholds) because they're finding it increasingly difficult to move products that just don't offer the value that they used to.

Paired with the evidently poor performance of many ludicrously expensive sets (i.e.Hogwarts Express, Black Panther bust, Hulkbuster, Foosball Table, LOOP Coaster, etc.), LEGO is realizing that in this economy, they can't command what the used to. Not at MSRP, and not without extra incentives like GWPs or double to quintuple VIP points."


This. The latest financials show inventory levels jumped 58% and TGL wrote off an additional $20M* (that means they destroyed the inventory)

*20M is the cost to TLG. Retail value may have been $100M for example. "


“Destroy inventory” in what way?

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By in Australia,

@B_Space_Man said:
" @SummerSanta said:
" @Bricky_Dee_Williams said:
"I agree with Holly.onFilm's conclusion about 2023 GWPs: LEGO has been releasing so many (and at notably high thresholds) because they're finding it increasingly difficult to move products that just don't offer the value that they used to.

Paired with the evidently poor performance of many ludicrously expensive sets (i.e.Hogwarts Express, Black Panther bust, Hulkbuster, Foosball Table, LOOP Coaster, etc.), LEGO is realizing that in this economy, they can't command what the used to. Not at MSRP, and not without extra incentives like GWPs or double to quintuple VIP points."


This. The latest financials show inventory levels jumped 58% and TGL wrote off an additional $20M* (that means they destroyed the inventory)

*20M is the cost to TLG. Retail value may have been $100M for example. "


“Destroy inventory” in what way?"


Hopefully not just dumping it. I know they send out mixed boxes of excess production for things like brick show play pits.

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By in Hungary,

They should have made those swords in some vibrant colour, highlighting it is plastic.

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By in Netherlands,

@Yooha said:
"They should have made those swords in some vibrant colour, highlighting it is plastic."

But... it is already plastic!

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By in Netherlands,

Palmtree!!!!

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By in United Kingdom,

Looks fun, need to add some water cannons and a swing under the main yard.

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By in United Kingdom,

"Are you keeping up?"

No, because that's not really the point? GWPs aren't Pokémon.

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By in Sweden,

Maybe I'll get it for the palm leaves. But I already have loads of the torsos and other interesting parts.

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By in Puerto Rico,

GWP bonanza, this is intriguing.

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By in United States,

@B_Space_Man said:
" @SummerSanta said:
" @Bricky_Dee_Williams said:
"I agree with Holly.onFilm's conclusion about 2023 GWPs: LEGO has been releasing so many (and at notably high thresholds) because they're finding it increasingly difficult to move products that just don't offer the value that they used to.

Paired with the evidently poor performance of many ludicrously expensive sets (i.e.Hogwarts Express, Black Panther bust, Hulkbuster, Foosball Table, LOOP Coaster, etc.), LEGO is realizing that in this economy, they can't command what the used to. Not at MSRP, and not without extra incentives like GWPs or double to quintuple VIP points."


This. The latest financials show inventory levels jumped 58% and TGL wrote off an additional $20M* (that means they destroyed the inventory)

*20M is the cost to TLG. Retail value may have been $100M for example. "


“Destroy inventory” in what way?"


Normally excess inventory is sent to a landfill (i.e Funko just did this). However I suspect most of the inventory TLG wrote off was produced but unpackaged parts which were probably recycled (not necessarily into new TLG products).

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By in United States,

@SummerSanta
Given how much TLG (and many corporations) talk up sustainability and being environmentally friendly, I certainly hope that they do something a little less stupid than that. But big corporations are gonna do what they do.

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By in United States,

man I just want Mini Modulars 2 that I swear I heard rumors about last year but no one else seems to remember

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By in United States,

I don't think those kids should be playing with those swords.

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By in United Kingdom,

Instruction is available on lego cs page. @Huw

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By in Netherlands,

These GWP are Often Nice creative Little sets and I really hope that LEGO return to just selling these for a fair price instead of Hiding them.

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