This week's top news articles

Posted by ,

These are the most read articles that we've posted over the last couple of weeks:

The next modular building is a bank 11 October 42250 views 94 likes
Review: 21304 Doctor Who 08 October 32390 views 65 likes
Review: 71203 Level Pack: Portal 2 07 October 24326 views 19 likes
Doctor Who set revealed in its entirety! 05 October 21254 views 60 likes
First batch of 2016 sets revealed 11 October 20066 views 50 likes
Two Nexo Knights sets revealed at NYCC 08 October 15298 views 23 likes
2016 images have been removed 12 October 12176 views 17 likes
Free Christmas train at shop.LEGO.com 13 October 11489 views 14 likes
Review: Brickbox Club 05 October 9308 views 7 likes
Introducing Base Ace Play Platforms 06 October 9143 views 7 likes

Unsurprisingly, news about upcoming sets dominate the charts this week. The new modular building is perhaps the year's most anticipated set so its unveiling last weekend generated a lot of interest. We were first off the blocks with a Doctor Who review, just 3 days after it was revealed, so that was also a popular article. The review was well received by the set's designers, both of whom re-tweeted our tweet.

Last weekend LEGO inadvertently added 2016 set images to its server which were found by various members of the community. We added them to the database here which resulted in the site's busiest day of the year in terms of page views last Sunday, but were then asked to remove them by LEGO's lawyers on Monday. Their 'heavy handed' tactics are being discussed by LEGO Ambassadors and LEGO's community team to ascertain whether it was appropriate to apply legal pressure and why LEGO's usual more friendly approach was not adopted this time.

8 comments on this article

Gravatar
By in Puerto Rico,

Lawyers??!?!?

Gravatar
By in United States,

Glad to hear you are contacting Lego's PR department; it is weird that it was a lawyer and not a PR rep.

Gravatar
By in United States,

LEGO is a company and not a friend. I think people forget that.

Gravatar
By in Belgium,

Lego's website is an absolute embarrassment to them.

Gravatar
By in United States,

We are going to ask you to please remove the photos that we leaked onto the internet. We are well aware that thousands of LEGO fans are just posting it elsewhere.... just please don't post it here.

Gravatar
By in United States,

I think perhaps its not that LEGO doesn't want people to see the up coming sets, it will build hype for next year. Now the license holders for various sets (and wow they have quite a few when you stop and look) , they might have stipulations on when sets/images get revealed. LEGO would have to abide by those rules. It would explain the the very abrupt lawyer request for removal as opposed to the friendly tap on the shoulder and "hey, oops! could you take those down please".

Gravatar
By in United Kingdom,

This is a topic that was discussed in-depth recently via an AFOL Facebook group. I personally think you were within your rights to post images that were freely available from the source (without hacking). If TLG didn't want them published publicly yet, they should have taken more care to hide the content, or not have uploaded it in the first place! At the end of the day, once the cat is out of the bag there's no point desperately trying to stuff it back in again! Having lawyers contact you regarding publishing pictures that were legitimately discovered and posted is just silly. That'll teach TLG for playing their cards so close to their chests in future!

Gravatar
By in Canada,

I agree with @aleydita and @Gemini-Phoenix, the Lego website is letting them down. Any predictions on the next shop.lego.com crash anyone...?

Return to home page »