Atom SDCC exclusive revealed

Must have...!!!!

I'm a huge fan of both LEGO DC and Marvel, I usually ignore the SDCC and NYCC figures because i know ill probably never get them but when arsenal came out last year I was impressed (and kind of jealous that will I most likely never own it) and now that they have the Atom which looks absolutely amazing. I think I will definitely do whatever I can to buy this when it hits eBay.

Sweet Must Get This

Personally I think this is a stupid way to release minifigs. Many people that pick them up only do so to sell them on for ridiculous prices. I wonder what TLG hopes to gain with these limited issues.

Just when I thought LEGO was going to try and make the super ultra rare event figures just uniquevariants of already available figures they make a figure who I've been wanting since they first announced the DC liscence.

To be fair DC has a problem of getting characters who are not Batman or Superman more known to audiences at large. Still, I really wish that I could make a halfway decent Justice League Unlimited team beyond the main five without having to resort to exorbitant aftermarket prices on event exclusive figures.

That minifigure printing is amaizing, makes him look great on a variety of environments (from piloting a space ship to a futuristic City). I hope he appears in a later set much like Green Lanternand Martian Manhunter did before him.

It's... beautiful!

Oh man yes! Being a fan of Arrow, Flash, Legends of Tomorrow, and now Supergirl, minifigures like this make me wish there were full-on DC TV Universe sets and not just Comic-Con Exclusives

Sigh...wish I could go to SDCC. Otherwise, sweet fig!

I've been doing Lego Marvel for about two years now so I'm only missing the 2012/2013 exclusives, but for Lego DC, I just started collecting that line this year and while going back and getting all of the mass market sets was easy, getting any of the event exclusives has been cost prohibitive. I am definitely not letting this year's DC minifigure slip by and for it to be a figure with as much attention to detail as this one makes paying the eBay mark-up fee that much more palatable. I'm actually more excited about the DC minifigure than I am about the Marvel one....

Not familiar with the character but that looks like a really cool one!

@Roborider: Attention, mostly. Last year at NYCC there actually WEREN'T any LEGO exclusive figs or sets, and even people here on the Brickset Forums were complaining that as a result the LEGO booth was boring/underwhelming and that other companies like Mega Bloks made a much better impression on them at the event. Events like NYCC and SDCC are huge and highly competitive, and LEGO wouldn't even be there if they didn't want the attention, so steering attention towards what they're doing and away from what their competitors are doing is a pretty big deal.

Well, that should help keep the knock-off companies in business a little longer.

What an awesome fig to add to my DC sets. A shame many of us can't make it to SDCC to obtain these exclusives.

^ Exactly. If Lego doesn't offer their exclusives to others in some way and limits them to a select few. People will go else where to get one even if it's not officially Lego brand. So I hope Lego starts offering their exclusive to people that can't attend the con.
These are already going for $200+ on EBay. I rather pay Lego directly for one of these figures.

So this is the DC knockoff of Ant Man
Palmer tech=pym tech?
Wow DC you aren't even trying to hide that you are stealing Marvel's ideas

^actually ray palmer atom first appeared in october 1961, while hank pym first appeared in januay 1962, and first became ant-man in september 1962. so marvel isn't even trying to hide that they're stealing dc's ideas

@James"Bucky"Barnes, now that Marvel Its pretty popular t's easy to say Atom is a copy of Ant-man but is it true? I don't think so.

http://www.the-fanboy-perspective.com/comic-book-characters-their-counterparts-and-who-came-first.html

^oh sorry!I apologise to DC.
Marvel how dare you! Not even trying to hide stealing DC's ideas!

As I follow marvel more than DC I jumped to conclusions

Nice figure though

Not even a SDCC exclusive Ares..........

Nice looking figure! Wish most of us could get one too!

Yet again another US comic con exclusive giveaway.. And they'll all end up on eBay for stupid money.. Lego should stop this behaviour as its only bad for their reputation with true fans!!!

Firestorm, FIRESTORM, F-I-R-E-S-T-O-R-M!!!! WHERE IS FIRESTORM?!?!

Would love to own this minifigure, but like many I am not even in the same country as SDCC. Fingers crossed for DC's Legends of Tomorrow sets, hopefully including the Waverider!

Even as a comic fan who makes it to SDCC, these figures are the bane of my LEGO love.

Missed Phoenix and Spider-Woman, my two favourite Marvel characters, and now my DC shelf takes a hit.

At least these aren't the Dimensions Arrow and Supergirl. If I don't get Supergirl, I'll...be really upset on the Internet or something.

A convention exclusive means the only way to get this is to spend hundreds buying from a scalper on eBay or Bricklink, so, pass. I want an Atom fig, but I'm not a huge fan of the Arrow/Flash-verse, so I'm not gonna lose that much sleep in missing out on this guy, but still.

Also agreed with the comment upthread. FIRESTORM, darn it.

Ant-Man is way cooler!!!

I love the exclusive idea, primarily because it is exclusive. This figure is pretty nice, but I have no clue who it is

lol, love the people who complain because this mini figure is exclusive, the same people who probably would not buy the set if it was released in a set but because this is going to more than $100 it makes them bitter.

Just picked up both on ebay, around £350, anyone else ordered them?

I am enjoying the Ant-Man versus the Atom subtext to the discussion.

Superheroes and superheroines who shrink (but still retain some powerful abilities in smaller scale) has been a trope of the genre since, well, before the genre even happened (with Jules Verne springing to mind. But I'm pretty sure Tarzan had to deal with a race of ant-people as well). Ant-Man (in the comics and the movies, now) can go giant as well as shrink. I don't think Atom can go giant, but Atom can go subatomic (in fact, the point of the character is to go smaller than atoms and photons and things).

Anyway.

@BlueAbarth500

I don't think SDCC has even started yet? So why would you trust whoever is "selling" them?

@Zordboy

I'm not sure about the comics, but Atom became giant in the 'Legends if Tomorrow' TV show.

^ I've tried to get into those shows, but just don't enjoy them very much, so no, I didn't know that. That's interesting to know.

Why must the coolest mini figures be at comic cons? I mean at least do something like poly bags or something that long time fans of LEGO, who aren't able to even go to events such as SDCC, are able to get these awesome figures!

TLG SUCKS.

If you want one of these figures go to the event. If you're not going a) you don't get a souvenir of the event (LEGOs intended purpose) and b) quit the whining :-)

Did anyone else notice that the printing for these figures aren't as clean as what we normally see with regular release minifigures?

Well done mr_skinny for missing the point.

I don't think I missed any point @deephorse

Why should LEGO cease making exclusives just because some folk don't want to go to the fan events but still want all the perks of said events?

^^ hey sometimes you get lemons, make lemonade!
Hey sometimes you don't get an exclusive because you can't be bothered to go to comic con, spend hundreds of pounds on eBay!

Hasbro and Mattle offer their exclusives to the public after the event. Why can't Lego?!?

@LE-GOlas , it's pre sales, if they don't get it, they refund me. I think i'll start going to Comic Con, i'll get all the exclusives and pay for my trip from the UK selling the spares.

@mr_skinny I went to SDCC last year with the sole purpose of getting the exclusive Lego minifigures. The flights and hotel cost me just over £1000 and I still wasn't able to get them because only 1500 raffle tickets were available for 167000 people. 0.8% of attendees had the chance to buy a set. After being disappointed by my lack of "souvenirs" I thought I'd give NYCC a chance. So another £1500 spent only to discover no Lego exclusives at this event. Oh well. I shouldn't complain. I've got my tickets booked for this year so I'll hopefully be 1 of the 0.8% this time. At least these exclusives are going to comic con fans instead of ungrateful lego fans. I mean, we would just display them or play with them when clearly what Lego wants is for them all to appear on eBay at extortionate prices. Then of course people see the perfectly acceptable clone brands when searching for these £200 minifigures and instead purchase them for less than £1 with free shipping. Great promotion Lego.

@Greendude surely SDCC is all about the event and the souvenirs are a bonus? I've no interest in superheroes and although there is a Star Wars presence it's not enough to get me interested in attending whether there's an exclusive set I'd like or not. Bummer if you attend and miss out on the exclusives, but I would've have thought attending just for an exclusive was a good idea

@mr_skinny What are Lego gaining by offering 0.8% of SDCC attendees, not even Lego fans necessarily, the chance to buy an exclusive set? The profit must be marginal if any at all but the contempt is huge from it's loyal fan base denied the opportunity to purchase these sets. Someone should start a petition, it would be signed by practically every Lego fan for sure. Lego listens to 10,000 liked Ideas projects, I'm sure they'd listen to 100,000 signatures.

@Greendude I appreciate the pain that these exclusives create but items only become collectible if there is some sort of challenge to acquiring them. Mr Gold could easily have been placed in a percentage of blind bags but LEGO chose to make it harder to get one. I recently expressed my disgruntlement at LEGO for the recent May 4th promotion where any number of non-Star Wars fans got their hands on the 'Space Slug' set, many ending up on eBay whilst I regularly purchase from LEGO.com, mostly Star Wars and always on May 4th. LEGO didn't show any remorse. I can't begin to understand how the wheels turn at TLG but needless to say they must consider the backlash from disappointed fans an insignificant problem.

@Greendude: Outreach? Frankly, marketing LEGO to people who aren't already devoted LEGO fans is probably a lot MORE useful to the LEGO Group than just pandering to people who already love their products and probably aren't going to stop buying LEGO products just because there exist a handful of LEGO products they can't buy.

TLG does in fact have promotions aimed at people who are already LEGO fans, like the VIP program's Bat-Pod competition which people whined about as much as they do about these exclusive figs. But again, you have to think about why the LEGO Group even comes to events like SDCC in the first place. If they only wanted to market to dyed-in-the-wool LEGO fans, they could focus their marketing efforts on events like BrickFair Virginia and BrickWorld Chicago that cater to LEGO fans specifically. Yet to a certain extent, marketing LEGO products to people who already love LEGO products is sort of like "preaching to the choir". Whereas advertising the LEGO brand at a big pop-culture event where fans of hundreds of other properties come together lets TLG gain the attention of people who DON'T already follow LEGO fansites or receive LEGO catalogs every few months. If Comic-Con fans didn't matter to TLG then they wouldn't bother being at Comic-Con!

It's just smart marketing. And even if a handful of supposedly-devoted fans decide that not buying LEGO at all is better than accepting the existence of LEGO products they can't buy, the number of NEW fans whose attention LEGO gets at events like SDCC probably outweighs any sales that would be lost that way.

@Aanchir you've hit the nail on the head :-)