Millennium Falcon launch event report

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View image at flickr

So, by all accounts this morning's launch of 75192 Millennium Falcon in London was a huge success.

I attended the press event beforehand where Jens Kronvold Frederiksen, Director of LEGO Star Wars Design and designer of the original UCS Millennium Falcon, and Michael Lee Stockwell, Designer Manager on LEGO Star Wars, answered questions from around 20 people from various blogs, magazines and YouTube channels. I'll try and post a transcript, or at the least provide a link to a video of the session, in due course.

That ended at about 10:30, at which point I had to head home. However Brickset's very own forum members DarthMorl and Legoboy were number 20-something in the queue and documented their experience in the forum.

I've reproduced it after the break for your convenience:


After the store closed at 10pm staff inside started stacking the boxes along the walls.

Once in, we were ushered upstairs to the tills to make our purchase. Our entry card was stapled along with the receipt to one of the new MF brochures. In the bag went the exclusive VIP card for the first 100 along with its case and a free caveman set.



Having left the tills we were handed a scratch card where one lucky person would win a Falcon. Another Falcon. It's a shame the scratch cards came after the purchase as of course now someone would have to lug two Falcons back. I won a mystery prize which turned out to be the R2 poly.

From there we then went back downstairs and stood in line to have our set signed.

Fortunately, DarthMorl and I remembered to take our 10179 Ultimate Collector's Millennium Falcon boxes to have signed by Jens, its creator. When I opened the shipping box his eyes lit up and he screamed out "OHHHH MY BABY!! MY BABY!" The store stopped dead. It was such an amazing moment and something I will cherish forever.



As we left the shop we were offered a cab back home if we wanted, but as we had driven and parked next to each other in a nearby car park, 'Clara' stopped us at the door and offered to help us back to the cars with our 'luggage'.



The atmosphere was fantastic the whole day through despite the incremental weather and the LEGO staff were amazing throughout. The only single thing I would have changed would be that it wouldn't have been so hard to match up the VIP card numbers with the entry cards, but they didn't. I entered with number 23 and came away with VIP card number 88. LEGO could easily have paired them up and it seemed to be a common gripe shared amongst many of those waiting in line.


Thanks to DarthMorl and Legoboy for the pictures.

What a great event and Kudos to LEGO for such great organisation!

 

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24 comments on this article

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By in Norway,

too bad it's already out of stock :(

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By in United Kingdom,

This event looks far better planned and run then the shambles that was the Leicester Square store opening, which actually put me off turning up for this one. Glad those who attended had such a great time. I wonder how many of the attendees are already building their Falcon or are they just having a well deserved lie in!

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By in Netherlands,

It was a good night for the lucky few. I bet most off you are free today busy putting the MF together.

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By in United Kingdom,

I hovered outside of the queue yesterday at about 3pm, and there was no more than about 50 in line. I decided against waiting another 9 hours and returned home.

This morning I logged into the LEGO site and noticed that I was able to buy an MF as early as 7.12 this morning. But emptied my check out bag and decided not to purchase it just yet.

The pull of the black VIP was not great enough. I am going to wait this one out and hope for double VIP points at some point in the future. If not, at least at such a time when there is a free polybag or something.

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By in United Kingdom,

I want to echo that the LEGO staff did an amazing job. Every last one of them did their utter best to make sure this was the friendliest, most fun queue in history.

I really appreciated that the staff offered to organise taxis for anyone who didn't have their journey sorted out. It was yet another fabulous gesture, and whilst I didn't use it, it really showed how much care and effort they put in to this.

I had a great time, met loads of great people and made some new wonderful new friends.

Thanks, LEGO! Everything is awesome!

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By in United Kingdom,

Great day and atmosphere. Queue was long but a good laugh.
Staff were awesome as mentioned (was all of them) helping to make the 15 hours of wait go quicker.

Also echo the comment that legoboy had with regard to the number in the queue and the number of the VIP box. I was 15 in the queue and ended up with 46. Hope the guy first in line got number 1.

On a personal note it would have been great to receive the New falcon posters (missed force Friday) and a truly unique limited edition mini figure.

Great to meet the designers and have the set signed, a nice cake, great laugh, a little rain, good atmosphere and a nice touch with a free cab ride home. Good times

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By in Germany,

I wonder what 'Clara' is called in real life.

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By in United Kingdom,

Nice of them to do the cab rides! Very sensible, all things considered...

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By in Portugal,

Lovely touch, taking the OG to the store and have Jens sign it. It really shows how invested these guys are with their incredible creations.
Currently thinking: "how can I possibly get this and find a place to display it in the house without the wife kicking me out and/or throwing the Millennium Falcon out the window?"

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By in United Kingdom,

People queued for 15 hours!?

I suspect that matching queue and box numbers would have been quite complicated logistically. Imagine if, as could easily have happened, the team numbering the boxes made a mistake and had two boxes numbered 36 or no box numbered 36. Or what if a few people had dropped out of the queue and either left (say, because medical emergencies) or moved down the queue (maybe to join a friend already in the queue but further back)? Trying to match 100 people to 100 heavy, hard-to-move boxes could have been a real nightmare.

By the way, I think the report above meant to say that the weather was 'inclement', not 'incremental'.

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By in United States,

@Brick Dangerous It would appear that her actual given name is Building my skills.

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By in United Kingdom,

What is 'incremental weather'?

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By in Singapore,

Sounds great!! The moment when the old UCS MF was brought out will go down as one of the best FOL moments ever definitely =P

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By in United Kingdom,

@deephorse where it gets increasingly stormier and stormier...! ??

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By in United States,

Very cool reading about the experience! Sounds like an awesome time!

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By in United Kingdom,

@deephorse, to quote @Zander:
"By the way, I think the report above meant to say that the weather was 'inclement', not 'incremental'. "

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By in United Kingdom,

Did they actually cover the costs of cab or just offered help with organizing one for participants?
I'd choose the latter.

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By in United Kingdom,

After seeing people queuing for 10+ hours and seeing the most expensive Lego set sell out in a few hours, I wouldn't be surprised if Jens and Michael started discussing on their flight home a 10,000 part, 20kg, £800 Death Star...

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By in United Kingdom,

I would suggest they are planning a 12000 part £1200 UCS MF for the 60th Anniversary ?

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By in United Kingdom,

Lol. Incremental weather = last time I prepare a post using voice to text on the way home.

@AnonGoeth, yep, they actually paid for the cabs home.

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By in Ireland,

Pity the online launch wasn't so successful.

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By in United Kingdom,

@AnonGoeth I was 93/150 at the event and got my Falcon.

They paid for taxis for everyone to get home (who wanted it). There was a rank of prebooked taxis waiting around the corner for us.

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By in Switzerland,

@deephorse

Incremental weather is when it just keeps getting worse and worse. It was in London after all.

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By in United Kingdom,

I echo the earlier comments made. Thought the whole thing was very well organised, the friendly guys (J, C and S) I queued up with were a great bunch. We shared loads of stories, watched out for each other as we took turns to grab a burger or coffee. It made the time pass a lot faster than it actually did. It was also fun meeting other like-minded folks and knowing I wasn't the only one who had to deal with the AFOL's dilemma of limited space, funds and justifications of new purchases :D
Thought it was very generous for LEGO have those taxis organised take us home. I hope the staff had a good nights kip as well after that long event!

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