Cool keyring free with purchases of Ford Mustang

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10265 Ford Mustang might just be the best LEGO set ever and I'm sure it's a day one purchase for many of you.

However, if further encouragement is necessary then LEGO has lined up a cool gift with purchase for VIPs. Buy it early in March and you'll receive a keyring that has a LEGO logo on one side and the official Ford Mustang one on the other. It also has a small LEGO VIP tag, too.

It'll be available from 1 to 10th March at shop.LEGO.com and LEGO brand stores in all markets. You'll find more pictures after the break.

40 comments on this article

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By in United Kingdom,

Ford Mustang will def be my birthday gift to myself. :-)

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By in Netherlands,

Great way to say: "My other car is a (LEGO) mustang" ...

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By in United Kingdom,

Nice, but not enough to get me to buy it straight away. A mini-Mustang GWP would have done the job, but I'll wait for double points now.

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By in Puerto Rico,

A better gift with purchase than the VIP treatment of buyers of the MF.

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By in United Kingdom,

That is a nice looking keyring, but as much as I want it and the mustang I just can’t afford it at the minute so I can wait.

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By in Netherlands,

Hoping to get the Mustang and this VIP GWP at the Leicester Square store on March 9th... Before going to the James gig at the Royal Albert Hall! Don't know which is more exciting!

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By in Poland,

As if I needed another incentive to buy the Mustang on day 1... ;)

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By in Germany,

This might tempt me, though generally I don't really have any use for keyrings. Would have been hoping for something related in a polybag / small box as it (more or less) exists for all other cars. We'll see

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By in Cyprus,

Day one for me. Quick question, if i order it from amazon.uk or germany do i get the keyrings? Or only through lego shop? Thanks

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By in United Kingdom,

^It'll be available from 1 to 10th March at shop.LEGO.com and LEGO brand stores in all markets.

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By in United Kingdom,

My first instinct is "I gotta have that". But then if it was between this and something like the micro-scale Hogwarts at some point in the future, I think it would pay to be patient. Great little freebie if getting the car anyway.

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By in United Kingdom,

I don't even own A key, let alone many keys that would necessitate a ring.... OK, so I do, but I'd prefer something cooler made of lego

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By in United States,

Looks great (other than one side having the Mustang logo on it)

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By in Canada,

Nice, but where's the mustang polybag??? That's what I was really looking forward to... c'mon Lego.

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By in United States,

We should have a mini build Mustang that WAS a key ring. That would seem to satisfy both parties.

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By in United States,

My mom is a Mustang fanatic and I'm hoping this exclusive keyring, which she'd put her Mustang key on, is just the thing to get her hooked! Hey, at least I'd get to build it, and see it once a week or so, then put all the mods on, play... ahem, admire it, and put it back. Yup, this plan is coming together nicely ;)

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By in France,

Do Brickset have a list of all the confirmed GWP over the next few months please?

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By in United Kingdom,

No because there's been no information from Lego about them yet.

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By in United States,

This sealed the deal for me. Was planning to purchase the set at “some time,” but now it looks like next week! I’ve been working through my LEGO picking out stuff to sell, looks like I’ll have to dig for a few more to cover the cost. Then my wife can’t say no!

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By in United Kingdom,

Be still oh my beating heart.

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By in United States,

Looks great, but I don’t use keyrings or keychains. I have the fob to start the car and a house key. That’s enough pocket space.

But definitely want the mustang set eventually.

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By in United States,

@jdm @Huw Lego seem to have moved to just-in-advance email notice for GWP promotions; they're not on store calendars any more, certainly. I understand why this makes better business sense, but personally I'd rather have the month or so's notice that used to be the norm.

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By in United Kingdom,

Is this in every country where the Mustang will be available direct from Lego ?

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By in United States,

@paulmison:
I know, I see why LEGO is not putting the GWP promos on the calendars anymore, but I certainly wish they would, as I always used to love seeing what's coming in advance!

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By in United States,

@Your future president:
Yeah, I totally agree with you on that! That would have been cool!
@bnussbaum17: I also think they should/could have released a small 'micro' Ford Mustang polybag along with it, just like they did with the Volkswagen Beetle, Volkswagen T1 Camper Van, and Mini Cooper, although I guess it could potentially prove a challenge to nicely capture the shape of the vehicle. (I still think they could have made one though)

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By in France,

@huw thanks.

I was really hoping the GWP marvel 4 figure pack would be available in France as it has been announced in US. That free with the mustang would be xmas come early!!!

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By in United Kingdom,

Double VIP points from the 11th March then I’m guessing?

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By in Australia,

My bet is the Aussie store will be "Out Of Stock" within minutes of release because we'll get about 12 of them.

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By in United States,

Quite frankly, I think they would have been better off to just pack the keyring in the box and then continue with the tradition of the mini model as the freebie. There's nothing wrong with it, but something Lego makes more sense to me then a cheap keyring, something that a lot of people probably already have boatloads of from various tradeshows and the like.

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By in Germany,

I will never own a real Mustang, so the keyring doesn't really do anything for me.
As nice as it looks, it certainly won't make me buy the set at full RRP.
I've made it a habit to never again buy any set at full RRP no matter which one. I have so many unbuilt sets as it is, I don't need even more at the moment. Plus, that way waiting for a good discount is so much easier.

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By in Sweden,

This is going to be an expensive set. There's no need to rush and buy it. Instead wait for a juicy giveaway promotion in brand stores or find it elsewhere much cheaper at a later date. It is probably going to be around for a minimum of 1 year.

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By in Belgium,

It kind of looks nice, but since it's not made out of Lego, I'm not going to buy it on day one, especially since it's needlessly 10 euros more expensive in my country… I'll either wait for a real GWP — it's been a couple of months since we've had a decent one (i.e. the Christmas carousel); when will we get something à la '60 years of the brick' or 'literary personalities'? — or a discount at some retailer.

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By in United States,

Darn you, LEGO! Was hoping my bank account wouldn't take another hit until the May the Fourth sales. But this is too nice to pass up!

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By in United States,

When you purchase a fancy car the dealership gives you a keychain like this. I see what they did here but judging from the responses it seem to have gone over peoples heads.

This is a fun bonus and I’m all for it.

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By in Austria,

I don‘t see it in my Cart.

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By in United States,

It didn't show in my cart when I checked out but it's showing as part of my purchase in my order history.

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By in United States,

Just finished mine, it’s gorgeous and the key ring is very high quality

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By in United States,

The key ring is very nice. I'm glad I didn't wait for double points like I usually do with expensive sets.

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By in United States,

So, interesting thing - I got the key ring, even though I did not order the Mustang with my recent purchase from LEGO. Did anybody else get one as well without ordering the 'Stang?

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