Seinfeld set to be revealed imminently
Posted by Huw,
LEGO has just teased the forthcoming Ideas Seinfeld 30th anniversary set on Twitter, so I think it's safe to assume that a full reveal is imminent.
It's one of six Ideas projects in the pipeline, which also includes Home Alone, Sonic Mania, Earth globe, Starry Night and the lighthouse that recently passed review. It's hard to keep up with them all!
What’s the deal with...? ?? pic.twitter.com/P3T2GZ2WxO
— LEGO (@LEGO_Group) July 3, 2021
82 likes
114 comments on this article
While I'm not personally into Seinfied, I hope whoever does enjoys the set!
Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective).
Im old enough to remember when Lego made toys.
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
I don't buy this narrative at all. The only thing we're really missing from 10-20 years ago is a constraction line. We still get all the classic Lego themes represented in Ideas and Creator and most licensed themes are in line with if not the exact same as the ones we had in the early 2000s.
I feel the only sitcom LEGO should make is WandaVision… yet we’re just getting it in part of a CMF
They own the IP, idk :/
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
We should be happy about this. 10-20 years ago lego almost went under cause they were making crap. Now they produce models that are incredible. I think largely because they are embracing AFOLs more, from model content to techniques used.
This is the lego heyday, stop doomsdaying.
@Spidermanager said:
"I feel the only sitcom LEGO should make is WandaVision… yet we’re just getting it in part of a CMF
They own the IP, idk :/"
There is a rumored sitcom style set for Wandavision. I don’t know if it’s legit, but I’ve been hearing about it for a while.
Even though I watched Seinfeld a couple of times years ago while on holiday in the UK, it never grew on me.
I'm more into comedy shows like Red Dwarf / Monty Python / Blackadder / Fawlty Towers / Keeping up Appearances / Men of the World / KYTV / The Detectives / Jasper Carrott / TBBT etc.
Mostly British humor.
George is looking a little small there, all far away in the distance. Has he been in the pool?!
I was hoping they would make new hair molds for Kramer and Elaine but it looks like they went the easy route. Oh well.
@DarthBrickus said:
"Im old enough to remember when Lego made toys."
So do City/Friends/Most of Star Wars/Creator 3in1 etc. not count as toys?
@Bricklestick said:
"George is looking a little small there, all far away in the distance. Has he been in the pool?!"
I laughed.
Can't wait for this one, fingers crossed the build style is similar to the amazing Friends Apartments, Central Perk and the 2015 Big Bang Theory sets.
What's the number of the hair piece of the minifigure in the middle?
My knowledge of Seinfeld extends to just the slap bass from the intro, but if the build and price are decent enough I maaaaaaay be tempted towards it as City MOC fodder, depends.
I'm really looking forward to this one, and at the end of the day, if you don't like it you don't have to buy it. There are plenty of other sets available now, or in the near future.
@DarthBrickus said:
"Im old enough to remember when Lego made toys."
I love that every time Lego releases an adult-oriented set, someone has to make this illogical statement
I have to say I'm actually surprised. Unlike Friends or TBBT, Seinfeld is considered to be a well known show only in the US mostly. I don't think it was even dubbed to any other language.
Hurry up and reveal Home Alone!!!
I’m still waiting on that stranger things teaser to be explained. Damn I want another stranger things set!
Excited to see the final set. Not sure what all these other folks are going on about ‘Lego used to make toys’ blah blah blah. Look at the set entries from 2000 and then from 2020. There are over twice as many entries. Just because they’re making everything now doesn’t mean they’ve stopped making toys. Find me a set from around 20 years ago that doesn’t have a modern (better) counterpart.
I’m live in Italy and i’ve never heard of Seinfeld.
First sitcom lego series that i will be buying!! So pumped for this set!
I'm very excited for this! Also Lego as a company is allowed to evolve, the people whining in the comments about how Lego doesn't make toys anymore are just looking for attention.
“So, uh, what’s the deal with LEGO making so many sitcom sets? Like, aren’t you a toy company? When did you start making so many 18+ sets?”
- People in comments repeating the same sentiment as nauseum despite the fact that sitcom sets are easy to design and generate unprecedented sales
To all people that don’t know Seinfeld. There are even more people in the world that don’t know what an arch brick or who Johnny Thunder is.
What happened to Zelda?
@AnnDroid said:
"I have to say I'm actually surprised. Unlike Friends or TBBT, Seinfeld is considered to be a well known show only in the US mostly. I don't think it was even dubbed to any other language."
I think its quite popular in the UK, I know quite a few people who love the show. Though I do know more who love Friends and TBBT.
Would love some British sitcoms and shows replicated though, but the ones I want I kind of know just won't happen - i.e. Gavin & Stacey and Only Fools and Horses
Hoping the set includes a golf club, to recreate the second spitter scene from The Boyfriend episode.
We live in a society
@DarthBrickus said:
"Im old enough to remember when Lego made toys."
They still do. They’ve just expanded the market they sell them to.
@Minifig290 said:
" @AnnDroid said:
"I have to say I'm actually surprised. Unlike Friends or TBBT, Seinfeld is considered to be a well known show only in the US mostly. I don't think it was even dubbed to any other language."
I think its quite popular in the UK, I know quite a few people who love the show. Though I do know more who love Friends and TBBT.
Would love some British sitcoms and shows replicated though, but the ones I want I kind of know just won't happen - i.e. Gavin & Stacey and Only Fools and Horses"
Yeah, I’d love a Spaced or Garth Marenghi’s Darkplace set but there’s zero chance of either of those happening
All the whining whenever a new Ideas set is announced/released, as if 10,000 fans didn't vote for it to be made and LEGO carried out their own market research...
All this talk about British humor is making me want a Mr. Bean set!!!
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
Like others, I disagree. It’s not as if they’ve stopped producing other sets in favor of ones like this. They’re simply broadening the appeal of Lego. I would hope it feels different than it did 20 years ago, because that’s around the time Lego was in trouble and had a very uncertain future. We are in good Lego times right now.
@DarthBrickus said:
"Im old enough to remember when Lego made toys."
My local Target has two entire toy section aisles full of Lego sets. No other product had that much store space. So, I respectfully disagree.
I’m excited about it. I feel the timing is a little off considering that it’s off the air (in the U.S.) since it left Hulu and I don’t think will be on a streaming service again until the fall.
I can't wait for this set! I started watching Seinfeld couple of years ago, after binge watching Friends and the Office for a long time. And I really learned to love this show. So, my love combined with the fact that I really like apartments sets makes me wanna grab it immediately. Alas, we must wait, ugh... SERENITY NOW!
@AnnDroid said:
"I have to say I'm actually surprised. Unlike Friends or TBBT, Seinfeld is considered to be a well known show only in the US mostly. I don't think it was even dubbed to any other language."
It's definitely been dubbed in German and it is even being shown currently on the German channel "One", albeit quite late at night. Plus, said channel is one of the tertiary channels not as popular with the masses as the major ones.
@Graupensuppe:
I think what we’re looking at is, from L-R:
Kramer with 98371
George with 12893*
Jerry with...um...**
Elaine with 20595
Newman with 21778
*Print suffix obviously TBD. I was thinking _maybe_ this was a new design because the V-notch near the center of the hair isn’t nearly that pronounced on S10 Old Man, but every other aspect of the contours matches up, so maybe it’s just something related to the print process that makes it look so different.
**I’ve been digging through Bricklink’s database (searching “Minifig Hair”, with “-ears -hat -crown -beard” limiters), but all I’ve been able to do is eliminate a _lot_ of potential hairstyles. The thick diagonal cords just to right of center look familiar, but I can’t match them to anything. Maybe it’s a new hairstyle?
@monkyby87a:
That’s almost correct. Every Target I’ve been to has two “LEGO “ aisles, but non-LEGO construction toys get a chunk of one of those aisles. Making it all a bit messier, the minidoll stuff landed in the pink aisle that’s closest to the LEGO aisles. Offhand, I couldn’t tell you if this results in slightly more, or slightly less, than two full aisles worth of LEGO product. TRU had an entire section that was roughly the size of the entire LEGO Store that’s closest to where I live, and it was effectively 3.5 aisles due to how it was laid out.
@SaintJ said:
"What happened to Zelda?"
The BotW stables weren't approved. There is a model of Hyrule Castle in the upcoming review though
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
what
I still don't know who this is made for. We literally have enough sitcom sets that we could start a theme now. There are space themes with fewer sets than Lego: Sitcom is going to have...
I mean obviously it's made for AFOLs, but I really don't like the PG-13 direction Lego has been going.
The comment section was angry that day, my friends - like an old man trying to send back soup in a deli.
I still enjoy the series by looking up my favourite scenes and George is one of my favourite characters of all time.
A complementary set of recurring characters would be nice, but who to include? Too many choices.
Not my thing, but not all Lego is, that’s the beauty of it. Hope they produce more than 5,000 sets for the Seinfeld fans out there. ;)
@ra226 said:
"I still don't know who this is made for.
I mean obviously it's made for AFOLs, but I really don't like the PG-13 direction Lego has been going."
1. It's made for people who want Seinfeld merchandise, like fans of the show for example
2. They've been making sets based on PG-13 movies since 2005 ',:]
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
TLG does feel like a different company compared to 20 years ago, and respectfully, I'm all for it.
More creative, more innovative, more professional builds, with the biggest variety ever.
As someone who will be 45 in a month, and with a kid, I can't say I've never been happier with the exciting variety of sets TLG continues to offer, and expanding into new markets and target groups.
@Mr__Thrawn said:
"“So, uh, what’s the deal with LEGO making so many sitcom sets? Like, aren’t you a toy company? When did you start making so many 18+ sets?”"
…totally read this in Seinfeld’s voice.
Home Alone should be a game like the Mario sets but w/ traps and stuff.
Friends and Seinfeld?
Always hip with new trends, Lego mines the '90s for all they're worth.
Awesome, another addition to the bold, exciting and almost completely interchangeable "Privileged White Thirty-Somethings Living In New York" subtheme.
@ra226 said:
"I still don't know who this is made for. We literally have enough sitcom sets that we could start a theme now. There are space themes with fewer sets than Lego: Sitcom is going to have...
I mean obviously it's made for AFOLs, but I really don't like the PG-13 direction Lego has been going."
I don’t think it is made for AFOLs, actually (or at least, it’s not made principally for them). On the contrary, it’s made for Seinfeld fans (and yes, there are more than a few of them). This is a bigger deal than simply another AFOL-targeted set like a modular building or whatever, which would still sell to people who are already LEGO fans. This will sell to Seinfeld fans, including ones who aren’t necessarily LEGO fans otherwise and who may never have had a LEGO set before. Every such sitcom set they do, along with every other Ideas set that comes from some out-of-left-field license or whatever, expands LEGO’s market. That’s incredibly valuable.
They do t really need to put all their resources towards making sets perfectly suited to established classic LEGK fans who already spend as much money as possible on LEGO anyway; they’re already getting our money. But if they can also get money from people who previously never given them money before, that’s a fantastic opportunity for them - especially since some small percentage of those fans of Seinfeld (or The Flintstones, Friends, The Big Bang Theory, or whatever) will discover during the building process that “hey, I like this LEGO thing; who not get some more?”. Every such set they do is not only an opportunity to offer a “must-have” product to people who’ve never cared about LEGO before, but also an opportunity to turn some percentage of them (even a tiny one) into AFOLs. Each of these sitcom sets is a potential gateway for someone.
I can’t wait for this!
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
You're writing this on an AFOL oriented website dedicated to reviewing and logging every set in LEGO history as well as news. This opinion you have is 100% a product of you sitting on sites like this all day. Walk into in Walmart, any big box store for that matter, and go down the toy aisle.
An entire aisle plus multiple end caps will usually be strictly dedicated to LEGO toy sets. In fact it's hard for me to even pick up adult oriented models at any retail shop outside of Speed Champions (which is certainly an all ages toy line) among the hundreds and hundreds of boxes of City, Friends, Creator 3 in 1, general sets, polybags, Star Wars, Minecraft, Marvel, and so on.
LEGO makes thousands of sets still for children and teens, what we are seeing for the first time in real effort is production/direct to consumer sets for AFOLs. They haven't reduced any of the toy portion of LEGO, it's all over the place and you can pick it up in a thousand places, what we are seeing is a swell in popularity (and revenue for LEGO) of large $100+ sets for adult fans.
This isn't a bad thing at all, it's now a hobby that spans generations.
Seinfeld's hair element looks like a new mullet, similar but not the same as the collectible minifigure 80s Musician with the keytar.
I’m a big sitcom fan, so this will be a must have to my collection. It will look great next to Central Perk.
Nonetheless I hope this will be our last one for a while as they’re becoming a bit over-saturated if you ask me. Regardless I’d still like sets for Fawlty Towers, Red Dwarf, Brooklyn Nine-Nine or Parks and Rec.
@ra226 said:
"I still don't know who this is made for. We literally have enough sitcom sets that we could start a theme now. There are space themes with fewer sets than Lego: Sitcom is going to have...
I mean obviously it's made for AFOLs, but I really don't like the PG-13 direction Lego has been going."
Err, it's made for people who are fans of Seinfeld? And to say there's less space themed sets is disingenuine and ignorant. There's been a LOT of space themed sets over the years from the other themes like City, Creator Expert, Creator 3-in-1, heck Lego Movie sets had some space themed tribute types of sets, and Ideas which has had FOUR space themed sets.
who's the 5th character?
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
It's called progression, evolution and moving with the times.
@DarthBrickus said:
"Im old enough to remember when Lego made toys."
So you've totally ignored City, Classic, Creator 3-in-1, Technic, Juniors, Duplo.....basically EVERYTHING they've released for every theme that has sets that are catered for kids?
Oh look... another licensed display piece.
@asherkobin said:
"who's the 5th character?"
Newman
I hope they include these tidbits...
For Jerry's couch when you take off one of the top tiles below is a darker colored version of said tile for Poppie's pee stain.
Then you need a small map board with a micro fig in red for the Risk game.
A small Chinese food container.
Small nano fig in blue for Jerry's Superman statue.
Green bicycle.
If there's a hallway have a chicken there.
Then we need a CMF line so we can get J. Peterman, Soup Nazi, George's parents, Uncle Leo, Puddy, Susan, Jerry's parents, Jackie Chiles, Bania, etc.
@16bitbricks said:
"I’m excited about it. I feel the timing is a little off considering that it’s off the air (in the U.S.) since it left Hulu and I don’t think will be on a streaming service again until the fall. "
Our local FOX channel (KTVU FOX 2) shows two late-night episodes back-to-back (after midnight) 6 days a week here in SF bay area, and have been doing so for many years now non-stop.
@AustinPowers said:
"Even though I watched Seinfeld a couple of times years ago while on holiday in the UK, it never grew on me.
I'm more into comedy shows like Red Dwarf / Monty Python / Blackadder / Fawlty Towers / Keeping up Appearances / Men of the World / KYTV / The Detectives / Jasper Carrott / TBBT etc.
Mostly British humor. "
The Goodies! In Lego!
@legoDad42 said:
"Small nano fig in blue for Jerry's Superman statue. "
or better yet, an actual Superman printed nanofig
if they do CMFs Susan should have an envelope as an accessory lol
All this buzz about this set... It doesn't matter if you like it or not, it will sell ot pretty quick! Will you buy lt?
@Feroz:
Certainly they couldn’t get away with including the Soup Nazi without some creative renaming...
They had that with the funko soup nazi figure. They changed the name to Yev Kassem. His name on the show.
Gonna' make a custom sticker to put over Yev Kassem on the Pop to name him properly.
@PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
20 years ago is probably not the best example. They were on the verge of bankruptcy then.
I'm guessing the set will be unveiled on Monday the 5th, which is the anniversary of Seinfeld's premiere.
@AnnDroid said:
"I have to say I'm actually surprised. Unlike Friends or TBBT, Seinfeld is considered to be a well known show only in the US mostly. I don't think it was even dubbed to any other language."
Seinfeld was hugely popular in Australia, and a number of my friends and family still talk about it and quote it to this day!
You vastly underestimate its global appeal, in English-speaking countries!
Ah yes, I believe Lego George Costanza is one of the four horsemen of the Lego Apocalypse.
Come on people. This doom and gloom attitude is getting a little tired now.
@CardShark_ said:
" @PaulRevere said:
"Fine. However, Lego feels like a totally different company then it did ten years ago, much less 20 years ago. My opinion: they continue the stray away from what so many remember them to be from when we were children (now 44 with kids from my perspective)."
You're writing this on an AFOL oriented website dedicated to reviewing and logging every set in LEGO history as well as news. This opinion you have is 100% a product of you sitting on sites like this all day. Walk into in Walmart, any big box store for that matter, and go down the toy aisle.
An entire aisle plus multiple end caps will usually be strictly dedicated to LEGO toy sets. In fact it's hard for me to even pick up adult oriented models at any retail shop outside of Speed Champions (which is certainly an all ages toy line) among the hundreds and hundreds of boxes of City, Friends, Creator 3 in 1, general sets, polybags, Star Wars, Minecraft, Marvel, and so on.
LEGO makes thousands of sets still for children and teens, what we are seeing for the first time in real effort is production/direct to consumer sets for AFOLs. They haven't reduced any of the toy portion of LEGO, it's all over the place and you can pick it up in a thousand places, what we are seeing is a swell in popularity (and revenue for LEGO) of large $100+ sets for adult fans.
This isn't a bad thing at all, it's now a hobby that spans generations."
I definitely agree with this. I’m not a Seinfeld fan, or even interested in buying most of the AFOL-oriented sets, but I don’t mind the AFOL-oriented sets. One must remember that these aren’t in place of the “toy” sets, they are in addition to them. LEGO makes FAR more sets than it did 20 years ago. There is a side of the argument that LEGO is a toy company, so I’d be displeased if LEGO went towards AFOL-oriented sets at the expense of “toy” sets, but I don’t believe they are. If you’d like to buy awesome AFOL-oriented models, LEGO has many. If you’d like to buy a cool-looking action set geared towards older children and fans of specific themes (Star Wars, Marvel, Ninjago, etc.), go ahead. If you’d like to buy a gift for your kids, there are still plenty of options.
Since this is an AFOL-dominated site, many here bash themes like Vidiyo (no opinion given on this theme though), while others complain about the abundance of AFOL-oriented sets. I do believe LEGO should have a limit on how far it focuses on AFOLs, but I also believe we should simply be happy something as great as LEGO exists for all ages.
Funny that Newman's smile is visible under his hair on the reverse
The more adult-oriented sets there are, the more adults there are who'll continue "playing" with LEGO, and passing their love of LEGO on to their kids.
I think the reason why Seinfeld isn't well known internationally is because a lot of the humor comes from the idiosyncrasies, speech patterns, and vocabulary of the main cast. Obviously if you're watching a version of the show dubbed by other actors in another language, then all of that humor is lost.
To anyone who's never heard of the show, I highly recommend watching it in its original English form, particularly seasons 2-7.
I really hope that the description for this set sounds like something out of the J. Peterman catalog.
It was unbearably hot as we slogged on across the Darrien Gap. At last we had reached Columbia. I opened my Lego set. Hold off on the coffee Juanita, this will take a few hours.
But here’s the real question, what will be the GWP? I’m hoping for some Bosco!
@legoDad42 said:
"Then we need a CMF line so we can get J. Peterman, Soup Nazi, George's parents, Uncle Leo, Puddy, Susan, Jerry's parents, Jackie Chiles, Bania, etc."
Don’t forget Steinbrenner and Babu.
But more importantly will be the second wave with all of Jerry’s girlfriends: schmoopie, man hands, Mulva… Obviously “they’re real and they’re magnificent” would be inappropriate for a Lego set.
Of course I’d also like to see jerry in a puffy shirt and we absolutely need to get Art Vandale.
Not personally interested, but this sounds not too bad. Hope its good for the people who are excited for it. I just REALLY want to see the UCS Gunship get unveiled now.
@PurpleDave said:
" @Feroz:
Certainly they couldn’t get away with including the Soup Nazi without some creative renaming..."
@legoDad42 said:
"They had that with the funko soup nazi figure. They changed the name to Yev Kassem. His name on the show.
Gonna' make a custom sticker to put over Yev Kassem on the Pop to name him properly. "
Looks like the solution is already there. Much better than calling him the Soup starship. ;-)
For the CMF series I'd like to add:
Babu Bhatt, Joe Bookman and Marla Penny.
@Gabriel_Voyager said:
"I’m live in Italy and i’ve never heard of Seinfeld.
"
I live in Italy too and about 20 years ago i remember watching Seinfeld on TV.
I’ve collected all the Ideas sets (accept Adventure Time as its rubbish) but maybe because I’ve never watched Seinfeld this might be a pass for me, it will deffo be a slow burn on my wanted list.
@Blondie_Wan said:
" @ra226 said:
"I still don't know who this is made for. We literally have enough sitcom sets that we could start a theme now. There are space themes with fewer sets than Lego: Sitcom is going to have...
I mean obviously it's made for AFOLs, but I really don't like the PG-13 direction Lego has been going."
I don’t think it is made for AFOLs, actually (or at least, it’s not made principally for them). On the contrary, it’s made for Seinfeld fans (and yes, there are more than a few of them)...This will sell to Seinfeld fans, including ones who aren’t necessarily LEGO fans..."
That's a good point and you made it well, thank you.
I remember, when I started to watch FRIENDS, it was already the end of Seinfeld. I'm just happy for those who waited for this set to come.
@Graupensuppe said:
"What's the number of the hair piece of the minifigure in the middle?"
Looks like 35494.
@ALEGOMan said:
"As a British person, this is a show we didn't watch but I hope ya'll Americans will enjoy it. also... ucs republic gunship doe?"
As a British person I very much did watch Seinfeld and still love it today. Along with Frasier (would love a set of Frasier’s apartment!) And many other American tv programmes.
Just because you were unaware/uninterested in the programme doesn’t mean that no one in the UK loves it!
30th anniversary of what? Seinfeld's original release was from July 5, 1989 to May 14, 1998? Or did i miss some lego 30th anniversary?
@Luka_Lobe said:
"30th anniversary of what? Seinfeld's original release was from July 5, 1989 to May 14, 1998? Or did i miss some lego 30th anniversary?"
The original Idea is named "Seinfeld 30th anniversary" and was submitted in June 2019. The produced set is unlikely to carry the same name.
lego still produces many many toys. and nowadays toys for adults as well which is a good thing i think. there isnt much rolling eyes of kids in the toysections of a shop when they see grown ups browsing threw the shelfs these days.
the sitcom sets are great for people who love that show. i can accept that a lot. nothing for me but i dont mind.
what bothers me much more is that freakin star wars hype. lego please stop that soon. its been way too long. please start beeing creative again and get us some new exciting in house space theme! with some neon orange beams some white and those many different shades of blue bricks lego didnt had some 20 years ago. kids and adults will love that! some might say go ahead and create a moc. but that is and never will be the same as if lego would do that.
in my opinion they do a lot of good stuff even if the old creative image is gone in some themes like hidden side or vidiyo. lego wants to offer something for everyone. mattel for example does that too but lego has made so many different toys only made with their bricks. mattel has all sorts of stuff all different...
Day one purchase from me!
What is it that's going on for people who get upset when there's a LEGO product that doesn't appeal to them.
I understand if a product line you like gets cancelled then you would be disappointed. But "product range includes things I don't like" is just... normal life?
I doubt that I will be interested in this, I've never watched Seinfeld and I'm not sure a sitcom set could appeal to someone who wasn't a fan (having said that, I'm a little tempted to get two cheap/second hand sets of Central Perk even though I didn't really like FRIENDS because there's instructions on Rebrickable to turn it into a building that could fit next to modulars). I'm more curious about Home Alone because I like LEGO buildings, even though the subject material doesn't especially appeal.
Is the "Yada yada yada" quote a hint that the set will be Elaine's bedroom? ;)
@alfred_the_buttler said:
"I really hope that the description for this set sounds like something out of the J. Peterman catalog.
It was unbearably hot as we slogged on across the Darrien Gap. At last we had reached Columbia. I opened my Lego set. Hold off on the coffee Juanita, this will take a few hours.
But here’s the real question, what will be the GWP? I’m hoping for some Bosco!"
They should absolutely do this!
@alfred_the_buttler:
The nation is Colombia, not Columbia. And it would be awfully tricky to produce a Steinbrenner minifig that you can only view from behind. For this same reason, I don’t think they’d ever produce a Wilson minifig from Home Improvement.
@MarkingX:
https://www.flickr.com/photos/brickset/49759943193/in/photostream/
Definitely not 35494. I have checked every hairstyle I could think of that looks remotely similar. Either I checked a physical copy from my own collection, or I pulled up a review of a minifig with that hairstyle so I could examine a photo of the hair from the back, and none of them match. Either I’m just overlooking something really obvious, or it’s a new hairstyle.
@PurpleDave said:
@MarkingX:
https://www.flickr.com/photos/brickset/49759943193/in/photostream/
Definitely not 35494. I have checked every hairstyle I could think of that looks remotely similar. Either I checked a physical copy from my own collection, or I pulled up a review of a minifig with that hairstyle so I could examine a photo of the hair from the back, and none of them match. Either I’m just overlooking something really obvious, or it’s a new hairstyle.]]
According to Brick Fanatics, it is a new hair piece: https://www.brickfanatics.com/the-lego-ideas-seinfeld-set-will-introduce-a-brand-new-piece/.
Really looking forward to this...can't wait to see what joke / bit references they include.
@ForestMenOfEndor:
So on July 4, Samuel Johnson asked why nobody was talking about the new hairstyle. On July 3, at 18:58 Brickset time, I suggested it might be a new hairstyle. On July 3, at 16:55 Brickset time, @Graupensuppe asked what element the middle hair was, indicating they were consciously having trouble identifying it. So, there wasn't a ton of conversation about the new hairstyle, but it's not like it had completely escaped notice. I was able to positively ID the other four, so the new one has to be on the center minifig.
When you think about it, it makes sense. As the title character, his likeness is a bit more crucial than the other four characters. At least for part of that time, he had a near-mullet with a center part, and there's just nothing that really matches that look. The last three possibilities that I examined were CMF TLNM Cole, CMF HP2 Mad-Eye Moody, and CMF S20 Keytarist. None of them looked remotely correct for Seinfeld, but I didn't have physical copies to examine, so I had to track down reviews where I could see their backs before I could positively eliminate them.
The problem is that we tend to identify the hairstyles from the front, not the back. We see the fronts of minifigs all the time, and the fronts of their hairstyles are usually more distinctive. The backs can often be afterthoughts, and you can sometimes get the "mullet effect" where the back is not an obvious match for the front. If they had shown the minifigs from the front, there probably wouldn't be people asking what part it is, and there would be a lot of people commenting on how it's a new hairstyle.
Can’t see this selling anywhere near Friends numbers. Friends was a hugely popular show and still remains popular today. But great for Seinfield fans I guess.
@PurpleDave said:
"And it would be awfully tricky to produce a Steinbrenner minifig that you can only view from behind. For this same reason, I don’t think they’d ever produce a Wilson minifig from Home Improvement."
Why not?
Make a little vignette of a fence, with Tim on one side and Wilson's head peering over the top of the fence from the other.
I would totally buy that. :-)
In all seriousness, I made a minifig of Al Borland a while ago, as he is my favorite character from that show, next to Wilson.
@anastasia666 said:
" @ALEGOMan said:
"As a British person, this is a show we didn't watch but I hope ya'll Americans will enjoy it. also... ucs republic gunship doe?"
As a British person I very much did watch Seinfeld and still love it today. Along with Frasier (would love a set of Frasier’s apartment!) And many other American tv programmes.
Just because you were unaware/uninterested in the programme doesn’t mean that no one in the UK loves it!
"
I've heard of Seinfeld and of Friends, and of Marvel and DC, and of many other Lego themes, but never come into actual contact with any of them apart from through our favourite toy brand. I don't have a clue what Overwatch is, or Hidden Side, but I still have a set or two from each of those because they're interesting sets (that ball which transforms into a walking hamster tank is a Lovely Thing).
I have watched all the mainstream Star Wars films, though, and have a stupidly large collection of Star Wars Lego.
It's fascinating to read how big Lego is in the States: that explains why so much stuff is based on US Culture.
It would be really, really interesting to see a sales breakdown between different nations/ continents and between age groups: I always had the impression that only a tiny amount of the huge sets sold (but what is "a tiny amount"? Who knows?). I suppose people with disposable income are important customers of Lego and that does not usually include parents of small children...
In the end, if Lego are making a Seinberg set there must be a market for a Seinberg set: they do give the impression that they may well have a Marketing Department and they've already done similar things with Friends.
I love the fact that you care so little about the topic, you literally forgot what the name of the show is.
@Slave2lego said:
"I’ve collected all the Ideas sets (accept Adventure Time as its rubbish) but maybe because I’ve never watched Seinfeld this might be a pass for me, it will deffo be a slow burn on my wanted list."
Just watch it then, you might change your mind ! ;-)
@AustinPowers:
I believe the actor who played Wilson had a clause built into his contract that prevented them from ever including an unobscured shot of him in the film (they did play around with that limitation a lot in later seasons). There might be contractual limitations that prevent them from making any Wilson toy if it's possible to view the entire face. For a vignette like that, the minifig can always be removed from behind the fence. No accessory that you could include is a permanent fixture either. The only way I can see them being able to make a Wilson minifig is if he's wearing an outfit that involves printing over part of his face, like a turtleneck that's not pulled down below his chin.
@Pongo:
I've seen them claim that certain D2C sets were the "best selling set" at various times, but I have a hard time accepting that on a strict quantity basis compared to sets that only cost $5, or might be bought in bulk quantities. I wonder if they weight those numbers based on cost, so that a $5 set would have to move 161 copies to "outsell" a single copy of an $800 set.
At one point, they did reveal a little bit of their demographic sales numbers. At the time, The LEGO Company was convinced that AFOLs accounted for a tiny fraction of overall sales, while many AFOLs were certain that we bought more for ourselves than was purchased for kids. Once they started tracking VIP members' purchases, they determined that AFOLs were indeed a tiny fraction of the overall customer base, but that we really did buy significantly more for ourselves than any kid was likely to receive from their parents. It boiled down to AFOLs representing about 25% of their overall sales. They didn't break it down any further than that, but I suspect AFOLs account for a significant majority of sales on the large D2C sets, since most kids will be laughed at if they ask their parents to buy them an $800 UCS MF.
Bottomless pit of TV shows to choose from.
@hammerdragon:
There really aren’t. TBBT, Friends, and Seinfeld have all been number one in the ratings, at least in the US, and Voltron was a top-rated kid’s show that got rebooted around the time the set came out. Flintstones was the first animated series to land a primetime slot, and was the most successful animated series until it was beaten by age Simpsons. Sesame Street has been broadcast for over half a century, and has licensed local spinoffs all over the world. Doctor Who and Adventure Time (the other two TV shows that got sets) are the only real aberrations. I know AT flopped, and I recently saw a comment suggesting the Doctor Who set did too, which is probably why a ton of TV show projects have been rejected. These days, many of the top-rated shows are IP that they wouldn’t want to go anywhere near, like The Walking Dead. Any shows based on IP they already license is off-limits to Ideas. They’re really hitting a point where there aren’t a ton of viable options left for TV-based Ideas projects. Movies, on the other hand, are still wide open. There are tons of massively successful PG and PG-13 movies that could clear the approval process, with the right project.
I've never watched Seinfeld, probably never will, but I'm happy LEGO is doing this. It's one of the more popular and well known sitcoms out there and deserves a little time in the sun.
My only complaint is that it's an Ideas set. From LEGO Ideas we've already got a Big Bang Theory set, and a F*R*I*E*N*D*S set, and now F*R*I*E*N*D*S has a second spin-off set. The point of LEGO Ideas is to see things that are new, fresh, innovative, and that the company would never do otherwise. Aside from The Office basically every sitcom set to reach 10,000 votes on Ideas gets passed, and other models people worked hard on are left in the dust.
I think it's time LEGO bites the bullet and pull a Minecraft. Ban most of the major Sitcoms from LEGO Ideas and start up a brand new Sitcom theme! It's been forever since the Studios line ended, getting a new take on the filming process centered around famous TV sets like this would be a brilliant idea, and it would allow people to slowly but surely assemble their own backlot on a shelf.
People have been saying the same thing about NASA forever now, I know, but with all the camera fixtures and lights like on the first F*R*I*E*N*D*S set these could create quite the unique identity. Then again, maybe this Seinfeld set will bomb and they just want to test the waters before diving in. Who knows!
I was a huge Seinfeld fan in the past, so this is going to be a huge piece of nostalgia for me and I'm very excited that it is coming!
@GSR_MataNui:
I know Golden Girls also got rejected after hitting 10k, and I'm pretty sure there have been a few other shows including some that were from outside the US.
Well, we all agree that Lego is not what it used to be in the past. No doubt about it. But it's not a bad thing really. They are battling against the electronic age. Many kids prefer smart phones and pads to phisical toys more and more, not to mention the consoles. It's understandable that Lego found a new audience to please, adult collectors. They are not only in control of their ecenomoy, they also don't buy stuff only to play.
Voltron is a great example, for me. It reminds me of my childhood, I got it, built it and now it sits on a shelf in my study room, looking gorgeous. Most of the Ideas sets are like that. So, yeah, Lego has changed, but times have changed. We have to accept this and move on.
@Lego_lord said:
"Well, we all agree that Lego is not what it used to be in the past. No doubt about it. But it's not a bad thing really. They are battling against the electronic age. Many kids prefer smart phones and pads to phisical toys more and more, not to mention the consoles. "
LEGO isn't what it used to be? It's different, sure, but I don't think it's worse.
And kids still want to play with LEGO. If they didn't, there wouldn't be whole aisles dedicated to LEGO in supermarkets and toy shops.
@Feroz said:
"The comment section was angry that day, my friends - like an old man trying to send back soup in a deli.
I still enjoy the series by looking up my favourite scenes and George is one of my favourite characters of all time.
A complementary set of recurring characters would be nice, but who to include? Too many choices."
Soup Nazi is a must. Who I think also appeared in Scrubs.
@biyitch:
Scrubs S3.21 "My Self-Examination", actor Larry Thomas appears as himself, and J.D. tries to get him to say the line, "No soup for you!"
It's interesting to see people compare Seinfeld with Friends and come to the conclusion that Friends sets are no-brainers but a Seinfeld set is a bad idea. I think so many of these discussions come from our personal experiences.
I watched Seinfeld when it was popular, and found Friends sappy and overly romantic when it premiered. The fact that the characters in Seinfeld were unlikable was the charm of the show; Friends fans were always rooting for characters to couple up. I grew to like Friends eventually, but it's important to note that when Friends first came out Seinfeld was huge and by far the most popular show on U.S. TV. And I would argue that it's a funnier show. Not better, but rooted primarily in humor. Friends is more like a rom-com.
@ChrisPChicken:
Seinfeld also had 50% more viewers for the series finale than Friends did.