Transformers BrickHeadz revealed!
Posted by TheBrickPal,
Hasbro's Transformers franchise is finally receiving LEGO sets beyond the large models in the Icons range, as two BrickHeadz sets have now been unveiled!
40803 Optimus Prime Robot & Vehicle and 40804 Bumblebee Robot & Vehicle will be released on the 1st of March, allowing you to build the iconic Autobots in both modes.
View more images and details after the break…
40803 Optimus Prime Robot & Vehicle
- 237 pieces
- £17.99, $19.99, €19.99
40804 Bumblebee Robot & Vehicle
- 253 pieces
- £17.99, $19.99, €19.99
What do you think of these figures? Let us know in the comments below!
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71 comments on this article
Optimus is a little awkward, but I think i need Bumblebee.
If I had a nickel for every time Lego butchered bumblebee VW beetle, I'd have two nickels. Which isn't a lot, but it's weird that it happened twice
I also dont remember Optimus Prime having a beak...
It's no fun if you can't take it apart and build the vehicle from the parts and vice versa.
Optimus looks like the little birds from the Pixar short “For the Birds.”
https://disney.fandom.com/wiki/For_the_Birds?file=For_the_Birds_-_Poster_3.jpg
I’m ok with robot Brickheadz but why do I have to pay double to get the far inferior vehicles?
Still no play sets from Transformers? Come on...
Although I must say, these guys are very cute.
Where’s my Michael bay breaking into the Vatican brickheadz
@Worrissey said:
"I also dont remember Optimus Prime having a beak..."
Optimus Prime is usually depicted with a peaked grey faceplate with a bit of taper at the bottom to imply a chin, so this is actually pretty accurate.
@legoDad42 said:
"It's no fun if you can't take it apart and build the vehicle from the parts and vice versa. "
Given the fact that Brickheadz are 50% head, doing that would probably severely compromise the vehicle, robot, or likely both.
@yellowcastle said:
"I’m ok with robot Brickheadz but why do I have to pay double to get the far inferior vehicles?"
I think the Bumblebee car form captures the Brickheadz aesthetics pretty well, but yeah, the Optimus Prime truck form really seems like they had to take it too far to fit inside the allowed dimensions. Makes me wish we could get them singly.
Besides the fact that Optimus' Cab-mode is too tall (they should have made the grill 1x2 not 1x3); he has autobot symbols on his ears; that Bumble Bee's Beetle-mode has a glaring disconnect between the front windscreen and side windows; and the front bonnet isn't nearly curved enough; I can't abide TLG using the same tiles for the headlights that they did the eyes! It's like the truck and "bug" are creepy knock-offs or something.
Nice to see they’re covering all the core characters, and not just retreading the same ground.
@Worrissey said:
"I also dont remember Optimus Prime having a beak..."
Well, he’s just hatched, hasn’t he? Give it a few days and the egg tooth will fall off of its own accord. By the time he’s an adult, you won’t be able to tell it was ever there.
@GrosPanda1979 said:
"I can't abide TLG using the same tiles for the headlights that they did the eyes! It's like the truck and "bug" are creepy knock-offs or something."
honestly I think it's a pretty cute detail
Love em
Optimus Prime truck makes me want this set
Optimus' "Truck Mode" looks like he hit a wall 'face first' ("You got THE TOUCH...You got *WHACK*":D)
Bumblebee does look really 'accurate', considering his downsizing to fit this format...Also, although not a fan of Brick Headz, I will admit they look WAAAAAAAY better than Funko Pops.
Nice of hem to point out that the wheels can turn.
I am going to turn into a brickhead now
I actually prefer these to the large scale Lego Transformer figures, which is weird because I'm not even normally a fan of BrickHeadz
Will definitely be getting these very cute robots in diguise
Day 1 for me
IMO the Brickheads format suits the theme well
OMG the Optimus Prime truck is CUTE!
I can see myself building an appropriately short and cute trailer to go with it.
Budgie Prime
I like them both!
How about another transformer?
40803 is worth it for the prints alone imho. Especially at the inevitable discount.
@Worrissey said:
"I also dont remember Optimus Prime having a beak..."
Yeah, I'd have to turn that muzzle(?) piece so it pointed upwards
@Reventon said:
"Budgie Prime"
I was going to say i cant unsee Parrot, but maybe Parakeet or Budgie. Bird definitely. Im not sure what the Vehicles are, they dont appear to be in any Brickheadz style but have the eyes. Bumblebee definitely better.
Isn't Optimums famously Dark Blue ?
watch as someone manages to make these transform
I really like them, and it's nice that you can display them in both robot and vehicle form simultaneously. Finger's crossed that the range expands, would be interesting to see what they come up with for Starscream, Soundwave or even Grimlock.
Can't say I'm much of a Transformers nor a Brickheadz fan, yet I actually quite like these, especially Optimus.
It was.... Week ago lmao
Oh, I am definitely picking these guys up.
@Jeddostotle7 said:
" @GrosPanda1979 said:
"I can't abide TLG using the same tiles for the headlights that they did the eyes! It's like the truck and "bug" are creepy knock-offs or something."
honestly I think it's a pretty cute detail"
Same here.
@TheOtherMike said:
"Oh, I am definitely picking these guys up.
@Jeddostotle7 said:
" @GrosPanda1979 said:
"I can't abide TLG using the same tiles for the headlights that they did the eyes! It's like the truck and "bug" are creepy knock-offs or something."
honestly I think it's a pretty cute detail"
Same here."
My view as well.
If they can't transform, they failed.
Guys, note the arrows in the photographs!
The wheels ROLL!
10/10, super major innovative product, toy of the year.
The wheels actually turn! What a play feature! /s
(Yes, having any moving parts is unusual on a BH. But I still don't think it was worth calling out here.)
And we've come full circle, making a toy inspired by a comic/tv show inspired by a toy. It was probably said before when 10302 came out, but still relevant here. Second level licensing/derivative/parasitic marketing. (We've seen plenty of "the set based on the movie based on video game" - Mario, Sonic, Minecraft. But a multiple media crossover loop like this is still uncommon.) Now if you'll excuse me, there's a cloud outside that needs yelling at.
Oh, so they don't transform. I was hoping they would when I saw them in the leaks :.(
I like Brickheadz, Optimus looks alright I guess, but I never really cared for this franchise anyway.
Is this the first time that the "eyes" tiles have been printed on transparent blue?
Ugly as usual...
Can you build the vehicle, and the robot the same time?
@Yooha said:
"Can you build the vehicle, and the robot the same time?"
yes. it doesn't transform - it's two separate models per set.
@kkoster79 said:
"Is this the first time that the "eyes" tiles have been printed on transparent blue?"
There were printed square trans-light blue "eye parts" in the Iron Man Brickheadz 40699 and 41604, but no round printed trans blue before on any of the Brickheadz.
A shame they cannot transform, but B looks adorable.
@brick_r:
Compared to the G1 Bumblebee, this one is pretty accurate.
@8lackmagic:
You can display any Transformer in both robot and alt modes at the same time. You just have to buy two of them (which I actually did for Masterpiece Skywarp).
@peterlmorris said:
"Guys, note the arrows in the photographs!
The wheels ROLL!
10/10, super major innovative product, toy of the year. "
At last!! I've only been 60 years trying to work out how to work those weird new Lego inventions 314-2
I liked them, they look cute. I may even get the Optimus Prime.
I do not normally like Brickheadz, but it is nice to be able to afford Optimus.
I like these, and will get them. The good thing with BrickHeadz is that I like some and have no interest in others, so no FOMO effect! I have about 50% of releases.
Both look cute!
@Worrissey said:
"If I had a nickel for every time Lego butchered bumblebee VW beetle, I'd have two nickels. Which isn't a lot, but it's weird that it happened twice
I also dont remember Optimus Prime having a beak..."
LOL!!!
@peterlmorris said:
"Guys, note the arrows in the photographs!
The wheels ROLL!
10/10, super major innovative product, toy of the year. "
Wheels that roll? Incredible.
What will they come up with next?
Why does Bumblebee look so cute. As a casual Transformers fan d these do appeal to me, being probably the 2 most well known Transformers. Though I do think some Decepticon brickheadz would work better though.
Are the arrows to indicate the unusual feature that the wheels turn?
These don't do it for me, but I do love that we're seeing more Transformers/Lego crossover. More please! Really hoping the rumored Soundwave is true...
I'm still not a big fan of Brickheadz, but this one is a must. It looks good for the proportion and fun.
@AustinPowers said:
" @peterlmorris said:
"Guys, note the arrows in the photographs!
The wheels ROLL!
10/10, super major innovative product, toy of the year. "
Wheels that roll? Incredible.
What will they come up with next?"
AUTOBOTS, ROLL OUT!
GAAAAAASSPPP!!!! THE WHEELS TURN!!!!!!!!
Squaktimus Prime with separate Frying Pan Smashed Vehicle mode.
Everyone expressing awe that the wheels roll: Have you forgotten the reveal for 76328? This has been done.
@Somnium said:
"If they can't transform, they failed."
Just keeping up the long tradition. https://tfwiki.net/wiki/Action_Masters
I am not a fan of BrickHeads as a theme at all. I quite like these!
I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave...
@Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one.
@PurpleDave said:
" @Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one."
To clarify, I meant Soundwave as a big model, not as a Brickheadz.
My first Transformer was Cliffjumper. Oh the memories.
@PurpleDave said:
" @Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one."
My first Transformer was Bumblebee's upgraded form, Goldbug (https://tfwiki.net/wiki/File:Goldbugg1toy.jpg), so he's long been my favorite Transformer. (The fact that I've always liked VW beetles is also part of it.) I ordered 10338 Day One, but still haven't gotten around to clearing some space and building it.
I don't like Brickheads but these are better than the big ones...
Oh dear
@Ridgeheart said:
"I'm guessing the main reason we haven't gotten a G1 Megatron yet is because his transformation was, let's say, cause for concern.
And it's our fault, or specifically, yours. You, the person frothing at the mouth at the idea of TLG producing a toy gun. You know who you are. You, who live for the moment where you can voice your indignation about Lego's staunch refusal to satisfy your need for realistic modern military theatre in brick-format.
Oh, how you disgust me. The disgust that courses through me, it gives me energy. You could BOTTLE it. I have to get up early in the day so I can get a proper start, being disgusted by you. I'd compare it to a job, but if we're honest, by now it's more of an addiction.
I WISH I COULD QUIT YOU."
Sounds like you're trying to make up for the lack of Megatron with your own;) I fully agree though
@TheOtherMike said:
" @PurpleDave said:
" @Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one."
My first Transformer was Bumblebee's upgraded form, Goldbug (https://tfwiki.net/wiki/File:Goldbugg1toy.jpg), so he's long been my favorite Transformer. (The fact that I've always liked VW beetles is also part of it.) I ordered 10338 Day One, but still haven't gotten around to clearing some space and building it."
The car form may look better, but that robot form? Woof. And Goldbug? I was expecting to see what turned out to be the first G2 Bumblebee, which was the G1 design in gold chrome. I’m pretty sure I’ve seen gold-colored versions in recent years that had the Goldbug name attached.
@yellowcastle said:
"Optimus looks like the little birds from the Pixar short “For the Birds.”
https://disney.fandom.com/wiki/For_the_Birds?file=For_the_Birds_-_Poster_3.jpg
I’m ok with robot Brickheadz but why do I have to pay double to get the far inferior vehicles?"
Lol, can't unsee that.
@PurpleDave said:
" @TheOtherMike said:
" @PurpleDave said:
" @Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one."
My first Transformer was Bumblebee's upgraded form, Goldbug (https://tfwiki.net/wiki/File:Goldbugg1toy.jpg), so he's long been my favorite Transformer. (The fact that I've always liked VW beetles is also part of it.) I ordered 10338 Day One, but still haven't gotten around to clearing some space and building it."
The car form may look better, but that robot form? Woof. And Goldbug? I was expecting to see what turned out to be the first G2 Bumblebee, which was the G1 design in gold chrome. I’m pretty sure I’ve seen gold-colored versions in recent years that had the Goldbug name attached."
They apparently lost the trademark at some point, because the toy released in the "Thrilling Thirty" line was called "Goldfire." https://tfwiki.net/wiki/File:Generationstoy-Goldfire.jpg
@TheOtherMike said:
" @PurpleDave said:
" @TheOtherMike said:
" @PurpleDave said:
" @Paperballpark said:
"I'm a Transformers fan, but these aren't for me. I'll wait for Soundwave..."
I mean, I do really want them to do _something_ with Soundwave (I have both MP Soundwave and MP Soundblaster, plus as many of the MP casettes as I've been able to track down, along with as many other versions of Soundwave I've run across), but my very first Transformer was the G1 Bumblebee. I can skip Optimus any day of the week (I'm currently waffling over getting the Target Optimus, but all I really want from it is the Bullseye Ravage), but I will have to buy this Bumblebee. Might still buy the big one."
My first Transformer was Bumblebee's upgraded form, Goldbug (https://tfwiki.net/wiki/File:Goldbugg1toy.jpg), so he's long been my favorite Transformer. (The fact that I've always liked VW beetles is also part of it.) I ordered 10338 Day One, but still haven't gotten around to clearing some space and building it."
The car form may look better, but that robot form? Woof. And Goldbug? I was expecting to see what turned out to be the first G2 Bumblebee, which was the G1 design in gold chrome. I’m pretty sure I’ve seen gold-colored versions in recent years that had the Goldbug name attached."
They apparently lost the trademark at some point, because the toy released in the "Thrilling Thirty" line was called "Goldfire." https://tfwiki.net/wiki/File:Generationstoy-Goldfire.jpg "
Or they realized they never had a solid claim on it. Richard Scarry books had been using a character named Goldbug since 1963.